Liesbeth Nizet’s Post

We use the word 'format' so much internally that we thought it makes sense to explain what we mean to our external audience. It's the difference between campaigns and formats, shorter-term and longer-term thinking. If you'd like to know more, reach out to us!

Don't blame young people for avoiding the news, it's the product that is broken. That was the key message from my talk in Perugia which you can watch here: https://lnkd.in/eWpSA5rr However, it isn't all doom and gloom for the industry. There are incredible examples of news organisations and individuals doing it well - Zetland, Daily Maverick, TLDR News, HumAngle Media, The Verge - to name but a few. If you want to learn more about how you can better prepare for 2030 audiences, please do reach out or read the full report here: https://lnkd.in/eK_Jxmx5

Is geoframing on your menu? 🥞🍳 With GEOFRAMING, you can make an audience out of the people who were at a location long enough to take out their phone. 📱 For the geoframing rundown, check out this article: https://lnkd.in/dxrPUCcG #Geoframing #RightAudience #MarketingTips

The world has never had so much media and content being created and distributed in real-time, all the time. Working with creators is one way brands and marketers can get consumer attention and cut through the noise, but what metrics should they be looking to in doing so? If you're attending Adweek's Social Media Week, catch our Global Chief Strategy Officer Mobbie Nazir on 'The war for attention in the creator economy' panel tomorrow (11th) at 10.25am BST, when they will discuss how to maintain the attention of consumers.

In this amazing episode Eddy and I talk about: + the definition of a community, and how it’s different from an audience + the criteria of a healthy community + how communities benefit the members as well as the brand + our own experience within the Humane Marketing Circle and much more Download our episode at https://bit.ly/hm_ep171 or watch us on YouTube https://lnkd.in/eCMtDjxg #humanemarketing

Got exciting news to share? 🗞️ Get it published with ease and reach a broader audience! Don't miss out on making your story heard. Click the link to learn more and take the first step today! 👉 https://nuel.ink/pPlHiC #SpreadYourNews #GetPublished #ShareYourStory

We're starting a series of explainers on how we think about content, formats and workflow at Storythings. Here's the first - if you want help with your content formats/strategy/workflow, get in touch!

Got exciting news to share? 🗞️ Get it published with ease and reach a broader audience! Don't miss out on making your story heard. Click the link to learn more and take the first step today! 👉 https://nuel.ink/pPlHiC #SpreadYourNews #GetPublished #ShareYourStory

Worried about not being able to deliver great content or valuable insights for your audience in your upcoming panel discussion? In this video, I'll share tips on how to be not just a good panelist but a great one! https://lnkd.in/gNnqVgNc #eventprofessionals #meetingprofessionals

☑️ Transform Your TV Advertising Game with Market-Leading Insights! 🎯 Audience Comparison: See how your brand stacks up against competitors by comparing monthly reach. Simply select your target audience's age, your brand, your competitor, and the time period to gain actionable insights on audience engagement. 🔍 In-Depth Analytics: Dive into average frequency, number of networks, audience reach percentage, and unique reach metrics to fully understand how your campaigns perform across the board. 📊 Leverage unparalleled insights to make informed decisions, enhance your strategy, and outshine your competition. 👀 Discover what makes our insights a game-changer for your TV advertising strategy. Watch our brief video explanation here: https://hubs.la/Q02qfjZh0 #Simulmedia #TVAdvertising #MarketInsights #CompetitiveEdge