Liam Whittaker’s Post

Personalized haircare at your actual, physical fingertips? It's apparently possible now! 🥳 Over the past few weeks, have been deep diving into the latest global trends, and while skinification + customization of hair, body and makeup have prominently featured, have not seen many places highlight Personalization moving offline at scale. Interesting work from Function of Beauty where you can now customize your haircare using a set of standard formulas + boosters at both the drugstore (Target) and high-end (Sephora) in Store, in person suited to your unique needs. Personalised Beauty always meets the question of scalability - usually they are seen as niche, expensive or something a regular, average joe/jane consumer just doesn't know enough about! Glad to see Personalised Beauty clearly making a stand for itself with partnering large omnichannel retailers as customers get savvier! India has multiple personalised Beauty brands online which have found success with great formulas. And while the issue of scalability will continue to exist in the Indian market (core Beauty enthusiast TG being limited), it would be cool to see personalization move to offline in Metros at least. #beautyindustry #haircare #Personalisation #personalizedbeauty #sephora #tatacliqpalette #omnichannel #beautytrends

In retrospect, we can see the beauty in our #story. Consumer packaged goods continue to fascinate me. I feel good buying well-designed products from brands that reflect a story I can connect with. Here is one to check out. #latinxproducts #brandstorytelling #latinxhair #cpgbrands

As someone who fell in love with the Not Your Mother's Haircare curly line recently because of some convincing from social media and my specialist at Ulta Beauty, I can say that this was an excellent #marketingcampaign that helped bring the brand to the front of the the curly hair conversation! #influencermarketing has truly changed the retail space and helped to make discovering new products so much easier. ----- #digitalmarketing #digitalmarketingtrends #socialmedia #socialcommerce #retailmarketing #retail

In 2017, Rihanna's Fenty Beauty transformed the beauty industry, setting new standards for inclusivity and diversity. Let's take a quick look at some of their success stories: 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗮𝘀 𝗮 𝗖𝗼𝗿𝗲 𝗩𝗮𝗹𝘂𝗲: Fenty Beauty revolutionized the beauty industry by offering 40 foundation shades from the start, proving that diversity sells. They addressed a critical market gap, showing the power of inclusivity. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Fenty leveraged Rihanna's global influence and authenticity. The brand's marketing resonated because it felt genuine and aligned with Rihanna's personal values, fostering deep customer loyalty. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: By focusing on high-quality products that cater to a wide range of skin tones, Fenty set a new industry standard. This innovation wasn't just about shades; it was about texture, finish, and performance. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝘆:  Fenty Beauty's impact was immediate and profound. Within its first month, the brand reportedly earned $72 million in media value, and its foundation shades became an instant best-seller. It wasn't just a product launch; it was a cultural moment that reshaped beauty norms and expectations. 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗙𝗲𝗻𝘁𝘆'𝘀 𝘀𝘁𝗼𝗿𝘆 𝗺𝗮𝘁𝘁𝗲𝗿? It teaches us that true innovation comes from understanding and embracing diversity. It's not just about filling a market gap; it's about championing inclusivity and making everyone feel seen and valued. #FentyBeauty #CaseStudy #Inclusivity #Innovation #BeautyIndustry #MarketingSuccess

When is a DTC (Direct-to-Consumer) company no longer a DTC company? Madison Reed, a hair care brand, is becoming yet another “DTC” brand that has learned it needs old, boring retail channels. The brand added Walmart to its list of retail partners, which includes Target and Ulta Beauty. This has been a trend. Dollar Shave Club products are available at Target, Walmart, Rite Aid, and Walgreens. Glossier products can be found at Sephora. The list of retail partners for Barkbox is long and includes Costco, CVS, Kohl’s, Kroger, Meijer and Old Navy. DTC always seemed a very niche opportunity rather than the game changer some claimed. Taken to its extreme, imagine having to maintain a separate supplier relationship with everything in your bathroom closet. Do you want to order shampoo from one place, soap from another, shaving products from a third, and antiperspirant from a fourth supplier? There's a reason why retailers exist, and it's to give us easy, efficient, and effective access to a selection of the products we want and need. Where DTC seemed to work best was in places where people wanted variety and experimentation, such as Barkbox sending you different canine treats and toys you can test with your pooch. But for the most part, DTC companies have found it difficult to attract and keep customers, which explains why DTC is increasingly looking like traditional CPG sold in the aisles of your local retailer. Dollar Shave Club was very effective at making headlines for a while--first for acquiring customers and then for being acquired by Unilever for $1 billion. But you know what it didn't make? Money--at least not much of it. The company was never profitable before the acquisition, and in Q4 2022 Unilever said that Dollar Shave Club, “while marginally profitable, continued to decline in a fiercely competitive market... The performance of Dollar Shave Club has not met our expectations.” DTC is yet another example of a concept hyped beyond its potential. There still might be some great, niche DTC ideas waiting to be created, but with DTC companies increasingly relying on sales through retailers, DTC will soon stand for “Distributed via Traditional Channels.”

🔺 #BrickAndMortarFails 🔺 This week, I experienced firsthand the struggle of brick-and-mortar stores in today's market. With news of yet another huge brand filing for bankruptcy, it's no longer surprising 🚨 📍My friend and I entered the renowned makeup store Douglas, hoping to enhance our beauty with high-end products. Our experience, however, was far from satisfactory🚫 We waited for assistance for 20 long minutes, as almost no one was on the floor. When help finally arrived, my experience was smooth due to my fair and easy skin. But my friend? Not so much. She had to try multiple brands, remove and apply makeup by herself, and deal with assistants who didn't quite understand her needs 🚩 It was shocking to see the assistant pushing shades that were clearly not suitable for her complexion and skin type🚩 It wasn't until we returned to the first assistant, who had helped me, that we found success. 🔺She patiently tried 6 different shades on my friend, offered a great consultation, and finally, we found the perfect makeup. 🔺This experience only reinforced my belief: if brick-and-mortar stores want to survive, they must prioritize excellent customer service and understand the diversity among consumers‼️ 🔺It's not just about selling products, it's about understanding individual needs and providing a tailored service. If you're ready to enhance your consumer experience and lead your brand into genuine inclusivity, let's talk 📮 Book a quick and free consultation with me and let's reshape the consumer experiences together.  https://lnkd.in/d-r-Hxn8 #InclusiveBeauty #CustomerExperience #DiversityMatters #cx #consumerexperience #brickandmortar #beautyindustry #diversity #DEI #consumercentric #Retailtainment 

The beauty battle on everyones radar: Where will rhode skin set up shop? We dissect the pro's and cons of SEPHORA vs Ulta Beauty, while we pop the popcorn and get ready to watch these beauty titans fight it out! #rhode #sephora #ulta #beauty #beautybrands #beautyretail #beautytitans

Why Buy Avon There Are Several Reasons Why People Might Choose To Buy Avon Products: 1. Quality: Avon Offers A Wide Range of Beauty, Skincare, And Personal Care, Products That Are Often Praised For Their Quality. 2. Affordability: Many Avon Products Are Competitively Priced, Making Them Accessible To A Wide Range Of Consumers. 3. Convenience: Avon Products Can Be Purchased Directly From Avon Representatives, Online, Or Through Avon Catalogues, Providing Convenience For Customers. 4. Variety: Avon Offers Adiverse Range Of Products, Including Makeup, Skincare, Fragrance, Haircare, And More Catering To Different Needs And Preferences. 5. Trusted Brand: Avon Has Been Around For Decades And Built A Reputation As A Trusted Brand In The Beauty Industry. 6. Supporting Independent Representatives: Buying Avon Products Can Also Support Independent Representative Who Sell Avon As A Source Of Income, Which Some People May Find Appealing. Cherie Miller Avon Independent Sales Representative My Online Store: https://lnkd.in/d6Cexc4F

The DTC beauty market is experiencing explosive growth, with a projected value reaching a staggering $580 billion by 2027. Within this sector, haircare is a standout performer, driven in part by the rise of celebrity-founded brands. These A-listers are leveraging their massive followings and personal hair journeys to create targeted product lines that resonate with consumers. This trend reflects a growing desire for authenticity and effectiveness in the haircare aisle. Celebrity brands often fill a gap where traditional companies might struggle, offering unique formulas and solutions that address specific hair concerns. This article explores the top 14 DTC celebrity haircare brands, unpacking their distinctive approaches and value propositions. Dive deeper into the article to learn more! https://hubs.li/Q02Bpn310 #dtcbrands #ecommerce #charminsights #celebrityhaircare LolaVie Good Dye Young PATTERN Beauty #TPHbyTaraji 4U by Tia JVN #MyLittleCoco CÉCRED #AnomalyHairCare Sienna Naturals Flawless by Gabrielle Union INALA FLOWER Beauty #KenyaMooreHaircare