Lexington Habitat for Humanity’s Post

Direct Impact is thrilled to welcome Senior Account Executive Kate Bellino to the team! Before joining DI, Kate spent over two years leading national and local strategic communications and press relations for a United States Senator on Capitol Hill. Originally from Colorado, Kate has called Washington D.C. home since 2020. Kate enjoys being home with her husband and German shepherd/husky mix, tending to their house plants or devouring a good book.   Get to know Kate below!   What was your very first job? My first job was as a backwaiter at a country club when I was 16. I had backed into my dad’s brand-new truck and needed to find a way to pay for the damage. I paid off the damages in two paychecks but ended up staying with the club for years, touching every position of operations through the various stages of school and early college years before pursuing the first of several career interests.   What is your biggest piece of advice for people coming up in the media and communications industry? Be curious and try everything! From daily clips and media list maintenance to reporter interactions, pitch decks and more, every part of the process involved in media and communications is integral to creating and executing a strong and successful communications strategy and PR campaign. Every part of the process is important so say yes to as many opportunities as you can -- you will develop different skills with each task that will only make you stronger and more confident wherever you land in the media and communications world, and beyond.   Why do you think local matters?   No one knows the unique needs and priorities of communities better than the folks living and working in these communities. Now, more than ever before, local is what people turn to, believe and trust in, so engaging in grassroots advocacy and hyperlocal PR campaigns is a necessary strategy to have the biggest impact on even the smallest of communities.

Marketing and Communications are both art and science. I can't think of a better place to lean into the craft of marketing and comms.

#PRWordsofWisdom: Some are born great, some achieve greatness, and some hire public relations officers. - Daniel J. Boorstin Truer words were never spoken. With the expertise to strategically manage and enhance a company's image and reputation, PR professionals are nothing short of essential for a wide range of businesses and organizations. By leveraging our knowledge and experience, the ECPR team helps businesses cultivate a positive brand perception, increase visibility, and ultimately, achieve greatness! Take the first step towards unlocking the power of effective public relations by visiting the link below. https://lnkd.in/gf5vG8q9 #publicrelations #mediarelations #pragency #publicrelationsagency #publicrelationsfirm #publicrelationsstrategy #atlantapublicrelations #nycpublicrelations

As the Director of Communications and Marketing for the City of Pflugerville, I am incredibly proud of our team's remarkable achievements. Our journey has been built on the foundation laid by the trailblazers who came before us, and we honor their legacy by continuing to roll up our sleeves and stay innovative and engaged with our community. Social Media Boom: Our city page followers have skyrocketed by 50%, and post engagement has boosted by 42%. Our strategic posts have also driven a 26% increase in website clicks. Talk about making waves! Media Love: A whopping 53.3% of our TV mentions have been positive, smashing the national average for government entities. Go team! Website Wins: Our sites have attracted 636,000 users and 2.28 million views, with engagement times well above industry averages. These awesome stats are all thanks to the hard work and creativity of our communications and marketing rockstars. We know that when people hear "government," they might think of long lines and red tape. That's why we have to be innovative and go beyond the usual government talk. Our community expects more from us now – just like they do from the companies they shop with and the causes they support. They want us to be human and relatable. Leading this team is an absolute honor. Their dedication and innovative spirit are what drive our success. With the support of our amazing leadership team, we are making Pflugerville not just a place to live but a community to be proud of. Here's to keeping the momentum going and continuing our journey of excellence and innovation! #PflugervilleProud #Communications #Marketing #Innovation #CommunityEngagement #TeamSuccess

Today I had lunch with Boston PR legend, Jack Agnew, and Nancy McGee, a life-long friend I made when we both worked at Jack's PR agency: Agnew, Carter, McCarthy (ACM). We met 28 years ago. Jack, Lew Carter and Terry McCarthy (RIP) ran one of the marquee agencies in the region, representing brands such as Ocean Spray, Polaroid, Hasbro, The Boston Globe and its eponymous Jazz Festival, Gorton's (of Gloucester), Ronzoni (the Tri-State Area's favorite pasta once upon a time), Feld Entertainment / Ringling Brothers, and the Women's Tennis Association. Doors opened for Jack. ACM was sold to MSL (Global) in 1998, when Jack was then a spry 58-years-old. He's now 88. NOTE: The beard is part of his preparation for appearances as Santa Claus at events this winter 🤷🏼♂️ I've never seen him unshaven before today. Jack, Lew and Terry gave me two opportunities that set the course of my career and life: 1. A senior role managing PR for multiple Polaroid lines of business; 2. The chance to start a tech practice; then an emerging specialty. That was a risk for a consumer agency to take on a 20-something me. And I learned so much from them and the process of starting a technology PR practice. For that, I thank you, Messrs. Agnew and Carter. Nancy and I bonded over a shared appreciation for the importance of punctual, accurate time sheets (she was the No. 2 in the Finance Department) - a homemade sign above my desk read "Billing is Being" - and jazz. Plus, we just gel. Long gaps go by when we don't see one another, sadly. But when we get together, it's as though we were never apart. So...this post isn't about insight, innovation, market drivers and such. It's acknowledgement of good people who matter. Good, genuine people who more than make up for the scads of schmucks out there. #publicrelations #pr #pragency #marketingcommunication #corporatecommunications #techmarketing #techpr #workfriends #mentoring #mentorship #mentor #agencylife #careergrowth #careerreflection #careerreflections #techmarketing #agencylife #bostonbusiness

Each day, more and more individuals are becoming conscious of the need to protect our planet. Partnering with a PR agency that specializes in green #construction public relations is a great way to leverage people’s interest in #sustainability to garner leads for your company. #prpartner #growyourbusiness #greenconstruction #ecofriendly #easttennessee

The difference between branding and public relations is the difference between what you are and what you do. Simply put, branding is about creating a memorable image for your business, while PR is about amplifying the brand persona to generate exposure, engagement and ultimately sales. https://lnkd.in/e4bazvYq.

In the competitive terrain of the Windy City, #Chicago #PRfirms excel at crafting unique stories for businesses. This article dives into how these agencies leverage Chicago’s economic diversity to create impactful narratives and robust brand presence. Get ready to explore the agencies at the heart of Chicago PR, shaping the futures of businesses across the city’s key industries.

Opportunity

Great PR campaigns aren't about just buying; they're about feeling. Success in PR hinges on robust communication strategies - the right message, the right channels, and knowing who's listening, even your competitors. Communication is the backbone of it all, helping your brand from a positive connection with the public. In 2023 we embraced transformative projects like TLU SA's Waterlisensie Veldtog because communication, for us, is more than words; it's the catalyst for understanding, unity, and advocacy.