Level Agency’s Post

Merger alert!  Level Agency + WebMechanix = 🔥 We are thrilled to announce that Level Agency has officially joined forces with WebMechanix, a powerhouse in digital marketing for B2B SaaS, professional services, financial services, and high-value consumer sectors.   This marks a monumental step in our journey towards reshaping the digital marketing landscape. 🚀 What this merger means for you: 🌐 Enhanced Capabilities: With WebMechanix's expertise, we expand our services to excel in high-growth sectors, reinforcing our commitment to innovation and excellence. 💡 Innovation at Scale: This merger injects new energy and cutting-edge strategies into our operations, setting new standards in performance marketing. 🤝 Strengthened Expertise: Joining forces means that we’re now 190 marketing professionals strong, with a combined managed digital media spend of over $250M. We’re positioned to expand and deepen our market insights and technological capabilities. 🔗 Hear more about our vision for the future from Level CEO Patrick Patterson and WebMechanix Cofounders Arsham Mirshah and Chris Mechanic as they discuss this impactful partnership! 👉 https://lnkd.in/eqrS4R8d #DigitalMarketing #Acquisition #PerformanceMarketing

👀 Google announced four major search updates at Google I/O 2024. These changes will revolutionize how we use Google to find information. 🔍 AI Overviews 📊 AI-Organized Results Pages 🧩 Multi-Step Reasoning 🌐 Planning in Search Our latest blog explores what's new and how to use it. At Level Agency, we help you navigate these changes for business growth. #GoogleAI #SearchUpdates #DigitalMarketing #SEO #LevelAgency

🤔 Looking for a great webinar today? Tune in at 11am! 📍 Join Level's own Patrick Patterson and Chris Mechanic as they team up with Harvest to discuss marketing your business to attract the right talent, and how to stick to your vision throughout onboarding. Register here: https://lnkd.in/gaVbar_h

Maximize the potential of your marketing campaigns with value-based bidding. 🙋♀️ Learn how this smart approach prioritizes high-value leads and optimizes ad spend. Check out our latest blog to uncover the secrets behind mastering VBB strategies. #Marketing #DigitalMarketing #ValueBasedBidding #ROI https://lnkd.in/eXSpZMk4

🎉 Exciting News! 🎉 We are thrilled to welcome David Rodnitzky to our board of directors! David is an online marketing expert with over two decades of experience. He was one of the first marketers to embrace search engine marketing (SEM) in 2000 and subsequently established himself as a well-known expert. In 2008, he founded 3Q Digital, a top performance marketing agency. During his 13 years as CEO of 3Q, the company grew to more than 300 people in eleven offices on three continents, managing more than $2 billion of annual media spend for its clients. In 2022, 3Q joined forces with DEPT - a global agency based in Holland. David has authored two books - Unfair Marketing and Selling Your Marketing Agency. He serves on the advisory board of several marketing companies, is the chair of the YPO marketing network with more than 4000 CEO-members, and is on the board of the Ronald C. Wornick Jewish Day School. David holds a BA with honors from the University of Chicago and a JD with honors from the University of Iowa. He resides in San Mateo, California, with his wife and two children. Please join us in welcoming David to the team! We are excited about the wealth of knowledge and experience he brings to our company. 🌟

🌍Get AI-insight from Level Agency CEO, Patrick Patterson recent keynote speech at the YPO Global Marketing Summit in Barcelona. "Navigating the AI Revolution" explores the transformative power of AI and offers actionable steps for companies who are ready to become AI Emergent. 🚀 AI is Transformative: AI is reshaping marketing strategies, consumer engagement, and the digital landscape. It’s not just about technology; it's a leadership imperative that requires top-down integration across all departments. Myth Busting: Patrick addressed common misconceptions about AI, such as fears of AI replacing all jobs or stealing data. He emphasized that while AI automates tasks, it also generates new opportunities and fosters innovation. Becoming AI-Emergent: Transitioning to an AI-emergent company means embracing AI at every organizational level. Leveraging AI tools effectively and responsibly ensures staying ahead of the competition. AI Use Cases: From automating RFP processes to personalizing emails, AI's applications are extensive and diverse. Patrick demonstrated how AI can streamline operations, enhance customer experiences, and drive growth. Key Rules for AI Integration: -It starts with the CEO: Leadership must champion AI initiatives. -Stop saying no: Democratize AI usage across the organization. -Data is the new oil: Ensure your data infrastructure is robust. -Think lean and modular: Adopt a continuous cycle of testing and learning. -Fail fast, fail often: Embrace quick, low-stake experiments to drive innovation. Patrick's commitment to a growth mindset and passion for innovation continue to position Level Agency as a leader in the digital marketing landscape. A huge thank you to YPO for the incredible opportunity to share these insights and to the other great speakers who made this event a success. Special thanks to Erik Dochtermann, who organized everything, and David Rodnitzky, who leads the YPO Global Marketing Network, for the opportunity. The future of AI in marketing is bright, and we are excited to lead the way! #DigitalMarketing #AI #PerformanceMarketing #YPO #LevelAgency #Innovation

🎉 A big congratulations to our partners at 11:11 Systems for an impressive 8-year streak as Veeam Cloud & Service Provider's Impact Partner of the Year. We are proud to support 11:11 Systems as they work to "empower companies to attain cyber resilience and navigate the evolving digital landscape with confidence.” https://lnkd.in/gyyfiuek

👔 Father’s Day is around the corner! Ready to up your marketing game? Dive into our latest blog for top tips and insights on how to reach an increasingly engaged audience for this important holiday. Don’t miss out—make this Father’s Day your best yet! 👇 Read the full blog here https://lnkd.in/eKEcdt8v #FathersDay #eCommMarketing #PerformanceMarketing #GooglePartner

🤖 Happy (?) SGE Day! 🎉 Yesterday, Google dramatically expanded the rollout of AI Overviews powered by Search Generative Experience (SGE). While it's an important day for digital marketing, we're not entirely convinced it’s ready for primetime. 😬 What does SGE mean for your business? And how should you navigate the coming, major impacts to both paid and organic strategies? Check out a couple of hot takes from our team: https://lnkd.in/eDYk2yFC #DigitalMarketing #AI #GoogleSGE #B2BMarketing #Innovation #SEO