Lettuce Entertain You Restaurants’ Post

New article on our WARC column, Inside Culture! This time, Huiwen Tow and Toru Jhaveri dive into a young generation redefining wealth and how luxury brands move beyond the category's legacy codes ✨.

Silence: Radical Act, Essential Luxury https://lnkd.in/ebCsJUTj

Did you know that Luxury boosted into public consciousness because of King Louise XIV’s contributions? We will be doing more preps for May 23rd’s talk. 💪 We’ll leave you a seat. See you! ✨ 📌Reserve here: #fipmakati #luxurybranding #MSFDS #marionsolon #luxuryconsulting #fashionph #fashiondesignphilippines #ms_buildup #luxurybrandingxfipmakati #LuxuryBrandingxFIPMakati2024 #msfds

Love, Luxury, and Lifestyle: The Modern Art of Seeking Arrangement" offers a unique perspective on modern relationships. Also read: https://lnkd.in/g5xTcHCc

It’s really exciting to read how dynamically is the luxury industry transforming. The ranking of New Luxury brands, shift towards niche aesthetics, evolution from product-led to story-led strategies - it’s all in there! Highly recommend giving the newest Highsnobiety's report a read. #Luxury #Fashionmarketing #NewLuxury

Unlocking the Essence of Luxury Luxury branding and marketing, as elucidated by Jean-Noel Kapferer, is a journey through time, culture, and aspiration. I just had the privilege of coming across Jean-Noel Kapferer's enlightening lecture, 'Is Luxury History,' through my professor and I couldn't help but share some profound insights. Luxury is about delivering an experience that transcends the ordinary, creating a delicate balance between aspiration and exclusivity. Luxury is a tribute to history, a universal desire, and a marker of affluence. It's a testament to the power of storytelling and the art of crafting timeless brands. Kapferer beautifully encapsulates the duality of luxury as "the ordinary of extraordinary people AND the extraordinary of ordinary people." This dual nature is at the heart of luxury branding. Brands must strike a delicate balance, catering to both ends of the spectrum. They create aspiration while retaining exclusivity, a dance that defines luxury itself. Kapferer's differentiation between premium and luxury is illuminating. Premium is comparative—the more you pay, the more you get. In contrast, luxury is superlative, relying on intangibles and serving as a social stratifier, signifying both wealth and taste. The luxury business model, according to Kapferer, is a masterpiece of control, excellence, and tradition.  #LuxuryBranding #LuxuryMarketing #Exclusivity #LuxuryLegacy #GlobalRecognition #LuxuryStrategist https://lnkd.in/ebQbtBBg

Our latest report New Luxury’s New Rules is out now! https://lnkd.in/efhH8q4w Fueled by extensive research with the Cultural Pioneer, we created five rules to win in the New Luxury space: 1. New Codes 2. New Creators 3. New Events 4. New Inclusion 5. New Collaboration

Out now: our latest report interrogating the evolution of luxury 🔒

read this last night… a good read with some interesting observations. throughout the report, i couldn’t help but ask myself: do the foundational rules of #luxury ever really change? and if they don’t, can there be such a thing as new luxury? I know new tactics are developed and applied to fit within the context of the times, but the elements of craftsmanship, heritage, dream factor, etc of a brand still determine its luxury status in my opinion. #newbalance & #Stussy made the list, but i would consider those as premium brands and not luxury. i don’t even know if they would consider themselves to be in the luxury category. these are just my initial thoughts, but the report is an interesting read all in all. kudos to the HS team for putting this together. 🖤 #luxurybrands

A Thought provoking article Please remember when you enjoy all the luxury, turn back and just resonate on what's happening and how it's happening. https://lnkd.in/gdubHVFa