Sift’s Post

The word is spreading fast! If you haven't had a chance to read about our new journey yet, then check out the article below: via NACS https://bit.ly/3roCjaY

Costco offers items that are not regularly stocked at a reduced price to train shoppers to enter the store in search of deals. Finding these deals exposes customers to nearby products in other categories, allowing Costco to capture sales from people who were not necessarily interested in the discounted product. The question is: Do price promotions on some products differentially impact demand for other products depending on their relative locations within a display? A new Journal of Marketing study finds the answer is yes. Check out this JM Buzz episode to learn more 🎧🎧🎧 By Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, and Chris Janiszewski #sales #retail #retailers #retailing #productmarketing #marketing #marketingmanagement #salesandmarketing #productdisplay #discounts #productpromotion #consumerbehavior

Shopper behavior and retailing expert Raymond R. Burke (Indiana University) shared research insights on the rapidly evolving area of retail media networks to help practitioners better connect with shoppers and improve “shoppability” in this modern era of retail. View his presentation delivered at the #theARF and #MSI Shopper event, available for all members. #retail #retailmedianetworks #advertising #advertisingresearch #marketing #marketingresearch #RMN

New Post: Brands of Any Size Can Leverage This Strategy Tha Walmart, Mr. Beast, and Evite Use to Grow - https://lnkd.in/gX95tJfq - The strategy works so well because it is so customer-centric. - Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR

Let's strategize on ways to ensure that your messaging is included in June's upcoming Triad Business Journal's special sections: 🎒 Higher Education 🛍 Retailing and Real Estate 🏆 Leaders in Diversity #marketing #triad #triadbusinesses

PhD scholar and GIFT member Jovanie Tuguinay has co-authored a paper with her supervisors, Catherine Prentice, Brent D. Moyle, Sera Vada, PhD and Scott Weaven, in Cornell Hospitality Quarterly entitled: ‘A journey from customer acquisition to retention: An integrative model for guiding future gaming marketing research’ in Cornell Hospitality Quarterly.’ Casinos operate in a competitive environment. Relationship marketing has become a central focus of casino marketing practice. However, the literature lacks any clearly identified marketing strategies for customer acquisition and retention. This article employs a systematic literature review method to identify and delineate acquisition and retention strategies for the casino sector. The findings revealed measures and antecedents for customer acquisition, retention, casino consumption, and loyalty. The study draws on these findings to present a conceptual model that categorizes customer acquisition and retention strategies. Suggestions and recommendations are highlighted for practitioners and researchers. Griffith University Griffith Business School Research Read more here: https://lnkd.in/dgWMMYjW #griffith #griffithuniversity #gift #griffithinstitutefortourism #griffithbiz #griffithths #griffithtourism #business

TBD on who'll win the big game 🏈, but the retailer winning college hearts & minds has already been DECIDED: Michigan is KROGER country – It's 5x more likely to find Kroger shoppers at University of Michigan. Huskies are obsessed with SAFEWAY – It's 7x more likely to find Safeway shoppers at University of Washington. Curious to see where else you can find retail shoppers at colleges, gyms, family events, and more in-real-life locations? Download our latest research, 2024 Shopper Marketer's Guide to Offline Marketing. Link in comments below!

Dive into a dynamic retail landscape marked by "The Great Trifurcation". Jay Friedman of Goodway Group unpacks how RMNs can steer brands through these evolving tides. Ready to lead the curve? Check out our feature in Retail Today:

New AAR x The Drum report alert 🔥 Lifting the lid on CMO’s top concerns around how to design and build their marketing operating model - and how they are navigating those challenges. Download today 👉 https://lnkd.in/gmyJeW-E #BurningPlatforms #MarketingOps #MarketingResearch

📣Why the old-school method of consulting isn't working anymore 👎 1. Witness the falling check averages. 2. Observe the evolving consumer buying habits. 3. Realize the need to rethink the 'tried-and-tested'. New school consulting isn't merely a need, it's a survival strategy 🚀. Ready to join the revolution? ⏰ Time to adapt and innovate.💡 Who shares my perspective? #hospitalityconsulting #foodandbeverage #newschool