Great to hear this podcast from LH portfolio company Sonoro Global Media Corp.
Sonoro Global Media Corp. is paving a unique path for developing authentic Latino content at scale and distributing that content globally. Sonoro’s co-founders Joshua Weinstein and Camila Victoriano joined Claire A.'s latest episode of 'The Media Mix’ to discuss our work and how podcasts are becoming the new pilots for television series. Camila shared, “This is an exciting way to generate dozens of new ideas across genres, across formats that move beyond identity and really allow Latinos to tell their stories and hear the stories that they want to hear." Sonoro’s strategy has already successfully brought more Latino stories to Hollywood. Learn more about the model that propelled Sonoro to reach 88 million downloads.
