Leonid Yuriev’s Post

Back to basics - here's what you need to know about user acquisition! https://lnkd.in/dX8eT2xS #useracquisition #mobilegaming #mobilegames #app #apppromotion #appstoreoptimization #aso #advertising #marketing #gamedev

Introducing the Mobile Marketing Benchmarks Hub 📱📊

As anyone in app marketing, I spend quite sometime analyzing countless benchmarks. Last weekend I built the ultimate list of mobile marketing benchmark resources. So it’s convenient to find a particular benchmark or data points anytime I need. 

I felt too selfish to keep it just for myself. So, I made the full list available for anyone interested. 

Inside this hub, you'll fınd a curated collection of over 35 recent benchmark reports, carefully selected from trusted providers like poq, AppsFlyer, Airship, MobileAction, Adjust, Liftoff Mobile, Singular, Kayzen, AppTweak, MoEngage, mavens°, a Zynga company (formerly Storemaven) and more. 

These reports include insights on many topics including: * User Acquisition * Engagement & Retention * Programmatic Advertising * Apple Search Ads * Customer Satisfaction * In-App Monetization * Ad Creatives 
And providing benchmark metrics on crucial metrics like: 
 * Store Conversion Rates * Retention * Engagement Rate * Ad Spend * CR, TTR, CPT, CPA, ROAS * Post-Install Conversions * MAU/DAU * Re-engagement * ATT Opt-In Rates * Ratings & Reviews * Push Opt-In Rates
 You can filter by any metric, topic, or release date to find exactly what you are looking for. The reports are inclusive of pretty much any app category (with strong presence of Shopping, Finance, and Gaming), and any region (with most coverage of NA, EMEA, and LATAM)

I didn’t wanted to gate the content so you can find it in the comments. If you found it useful, give a thumbs up so your network can benefit from it as well. PS: If I missed any good resource in the list, please send it over so I can add it as well. Will try to keep the hub recent with fresh data.

Cheers 👋🏼

𝗙𝗮𝗶𝗹𝗶𝗻𝗴 𝘁𝗼 𝗿𝗲𝗰𝗼𝘂𝗽 𝗮𝗽𝗽 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝘀𝘁𝘀: 𝗸𝗲𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 As we navigate through 2023, tackling advertising costs remains a challenge in the world of mobile app publishing. High competition, ever-evolving platform algorithms, and increased app install costs make it hard to see a return on your advertising investment. If you're struggling to keep up, here are some strategies to consider: 1️⃣ 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗮 𝗠𝗼𝗿𝗲 𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: It's essential to combine App Store Optimization (ASO), internal app improvement, and User Acquisition (UA) strategies for effective results. This holistic approach can help to streamline your efforts and improve your user experience. 2️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗔𝗽𝗽 𝗦𝘁𝗼𝗿𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: ASO has proven to be a viable solution to increase your app's return on marketing investment (ROMI), and decrease the volume of advertising purchases, thereby increasing the number of organic installs. 3️⃣ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗬𝗼𝘂𝗿 𝗔𝗽𝗽'𝘀 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Using keywords in your app's metadata can drastically improve your app’s visibility on the App Store and Google Play. Appropriate keyword usage can positively impact where your app ranks in search engine results, leading to increased organic downloads. 4️⃣ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗔𝗽𝗽 𝗣𝗮𝗴𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: More than increasing the number of installs, it's essential to focus on improving your app’s view-to-install conversion. This can be achieved by creating an engaging app name, description, icons, and screenshots. 5️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗖𝘂𝘀𝘁𝗼𝗺 𝗔𝗽𝗽 𝗣𝗮𝗴𝗲𝘀: Both Google Play and the App Store offer custom app pages to attract different segments of target audiences. This can improve user engagement and contribute to increased app installs. 6️⃣ 𝗣𝗮𝘆 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝗨𝘀𝗲𝗿 𝗥𝗮𝘁𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: A higher user rating boosts your app's credibility and conversion rates. Responding to both negative and positive reviews can significantly improve your rating, and boost user loyalty. Substantial changes are needed to keep up with growing competition and fluctuating advertising costs. From a comprehensive approach encompassing ASO and UA strategies to focusing on user ratings and improving app visibility, there are a plethora.

Want to slash your mobile app advertising budget and boost lead generation? 🚀 Check out our latest article for expert tips on achieving more with less! Learn the strategies that can maximize your ROI and drive success. 💡 Read Here: https://lnkd.in/dv6ixd4U #MobileApp #Advertising #LeadGeneration #Marketing #ROI #Royex

Marketing a mobile app can be quite challenging. Many marketers approach it simplistically, thinking that pouring traffic into the app is all it takes. However, the reality is far more complex and technologically sophisticated. Essential components for successful mobile app marketing include: - A dedicated in-house marketing team that specializes in in-app advertising, not just general promotion. - Proficiency in App Store Optimization (ASO) to leverage organic user acquisition. - Skilled designers and copywriters capable of creating visually appealing and engaging content. Without compelling visuals and captivating text, users are less likely to click on banners or install the app. - Adequate budget allocation for promotion across various communication channels, accounting for potential setbacks. - User acquisition managers responsible for driving traffic to the app. - An analytics team proficient in setting up pre-production analytics on platforms like the App Store and Google Play to monitor traffic, KPIs, and detect fraud. - Navigating the challenges of app promotion independently can be daunting. Seeking guidance from industry leaders like MobiGuru can provide valuable insights and solutions. With years of experience and a sizable team of over 100 designers and 150 UA managers, MobiGuru has established itself as a leader in mobile marketing. By leveraging their expertise, many clients have achieved success in the mobile market. If you're ready to experience quality work, rapid KPI attainment, and high ROI, reach out to MobiGuru today. www.mobiguru.io

A simple explanation of why Ads Attribution is essential for mobile app clients and how it empowers them to make data-driven decisions: 1. Measuring Advertising Effectiveness: With the vast array of mobile advertising channels available, it's essential to measure the effectiveness of each channel in driving app installs and user actions. In short, you need to know whether Facebook or Google works for you. 2. Understanding User Behavior: Ads Attribution allows clients to trace users' actions back to the advertising source or campaign that initially attracted them. This knowledge aids in comprehending user preferences, interests, and motivations, thereby enabling the creation of more tailored and engaging advertising campaigns. 3. Optimizing Marketing Strategies: Mobile app clients can use Ads Attribution data to optimize their marketing strategies continually. By analyzing the performance of various ad channels and campaigns, they can identify the most effective ones and reallocate resources accordingly. 4. Measuring Return on Investment (ROI): Ads Attribution provides a clear picture of how advertising efforts translate into app downloads, in-app purchases, or other desired actions. This data is invaluable for calculating the return on investment for each advertising campaign, enabling mobile app clients to focus on the most profitable channels and campaigns. I hope now you understand why clients want to know where the user is and where he/she is coming from on the App. Branch

Unlocking the revenue potential of your app demands strategic monetisation.  Did you know, according to recent data from App Annie; global consumer spending in app stores reached $183 billion in 2023, with a projected growth of 21% by 2025? Exploring tailored monetisation strategies, from in-app purchases to subscriptions, can boost app success in a competitive market and drive sustainable revenue growth with the rising global mobile app revenues. Exploring Monetisation Strategies: In App Purchases: Offer users the option to purchase digital goods, premium features, or additional content within your app. Utilise data driven pricing strategies and periodic promotions to incentivise purchases and maximise revenue generation. Subscription Models: Tailor monetisation strategies for maximum revenue by considering geographic regions, cultural preferences, and studying successful case studies on localisation and region specific tactics for insights into global expansion. Advertising Revenue: Integrate targeted ads like banners, interstitials, and rewarded videos to monetise app traffic. Use ad mediation platforms to optimise ad formats and placements for higher revenue without compromising user experience. Freemium Model: Provide a free basic app version with limited features and offer premium upgrades or content for a fee. Use persuasive strategies like feature teasers or time limited trials to encourage users to switch to the premium version. Data Driven Pricing Strategies: To optimise pricing for in-app purchases and subscriptions, analyse user behaviour, purchasing patterns, and market trends. Successful case studies on pricing experiments and A/B tests provide insights for maximising revenue per user. Retention Driven Monetisation: Enhance user retention and engagement for long term monetisation. Study how user engagement metrics like session frequency and duration correlate with revenue outcomes using case studies. Localised Monetisation Strategies: To boost revenue in diverse markets, tailor monetisation strategies to suit geographical and cultural variations. Analysing localisation and region specific methods can aid in global expansion. Dynamic Ad Monetisation: Implement real time bidding and ad network optimisation for dynamic ad mediation to boost fill rates and eCPMs. Use case studies on ad waterfall optimisation and ad placement testing to improve ad revenue and monetisation strategies. Effectively monetise your app with diverse strategies like in-app purchases, subscriptions, ads, and freemium models tailored to your audience. Data-driven pricing, retention focused monetisation, localised strategies, and dynamic ad mediation can maximise revenue per user for long term success in a competitive market. If you are wanting to learn more about App Development, or have a great idea App idea that you want to start, go to our website and lets make your App a reality! www.Appifany.com.au

At Digital Willow, our App Advertising Superpower helps generate awareness, downloads, and engagements for your apps using a combination of tactics such as paid media, app store optimisation, automations, and push notifications. In a landscape where more than 8.93 million apps have already been created, the manner in which you advertise your app can make a huge difference. Find out how we can help: https://loom.ly/1he5yqk #AppAdvertising #DigitalMarketing

#Post4 What is a Postback & why are they important in app marketing efforts? A postback is is the exchange of information between servers to report a user’s action on a website, network, or app. Imagine this, you are a marketing manager who is running your app growth campaign across multiple media sources. In order to acquire high number of users, these campaigns have a very similar charactersitics of the audience being targeted. On day 1 you got 10,000 installs, day 2 lead to 20,000 installs & so on for subsequent days of the campaign. Now as the number of installs increase & the audience remains the same across the campaigns, these media partners keep on targeting the similar set of users( who have installed or clicked on the ad) thus increasing your acquisition cost over a period of time. Postbacks solve for this, it helps the media source to understand who are the users who have already installed the app or performed the action within the app thus helping the media source to optimise better & save your important marketing $$. There are two types of postbacks: Install postback : Informs the winning media source that it was attributed for an install (advertisers can also decide to send a postback to partners that did not win the attribution, albeit with limited data compared to the winner). In-app event postback : Informs the media source of a post-install in-app action as it happens. In case you want to understand more on postbacks & how it helps you to save money; please refer the following articles or feel free to ping me on LinkedIn. #Attribution #appmarketing #growth #digitalmarketing #PPC #digitalstrategy #mobileapp https://lnkd.in/dCmi_T7q

Apple has given app developers an edge with their recently introduced features aimed at driving downloads, in-app purchases, and subscriptions for apps. This update puts a spotlight on the role of creative promotion and adept marketing for tech observers. Here's my prediction: 1. **Tailor-made Custom Product Pages**: To bid adieu to a one-size-fits-all approach, developers can now design up to 35 custom product pages per app. The freedom implies that your marketing message can be catered and communicated to various audiences effectively. Over the long run, we can anticipate that this enhanced experience will lead to higher downloads and conversions. 2. **Empowering downloads with Custom assets and links**: By facilitating easy content links, short links or QR codes that lead directly to the app, Apple is empowering seamless downloads right from your marketing communications. I can't overstate the potential impact of self-merchandising for confident brands who know how to utilize it. Further, the standard graphic guidelines prevent marketing mishaps, ensuring brand integrity and user trust. 3. **Smart App Banners**: These unintrusive banners give users direct access to your app either on the App Store or from within your website on iOS and iPadOS. This feature sounds simple, yet I consider it a game-changer due to its ease and directness in navigating potential customers from your website to your app, using it efficiently will demonstrate real competitive advantage. 4. **Promo codes spearheading awareness**: Opportunity to take advantage of 'buzz-worthy' events is a marketer's delight. Promo codes which can be distributed and redeemed even before the app goes live provides developers with this unique chance. 5. **Feature consideration on App Store**: Developers delivering high-impact apps are rewarded, this news suggests that the App Store is becoming a stage for diligent work, thus giving developers recognition and greater exposure. Developers thriving in today's digital ecosystem have an exciting opportunity to make the most of Apple’s tools. It is upon us as app developers and marketers to think forward, plan our app promotion strategy accordingly and nudge our customers into action. Most of all, never underestimate the value of understanding your audience. The better suited your posts are to the audience, the more effective your app promotion endeavors will be, that's my prediction and I'm putting my money on it. Remember: “Good marketing makes the company look smart, Great marketing makes the customer feel smart.” #AppleAppStore #AppMarketing #TechTrends #AppPromotion