Leoni Consulting Group (LCG)’s Post

We've launched the Q1 update of our Extended EdTech Marketer's Planner! 🎉 Our annual EdTech Marketer's Planner received so much love over the years, so we created an extended version to include even more resources to guide your marketing plans. And for the first time ever, we're providing quarterly updates to ensure you don't miss any essential education events. 🌟 The extended planner includes: ✔️ A six-step timely content-planning process  ✔️ A deep dive into the K-12 buying cycle + marketing ideas aligned to the cycle ✔️ Content and social media ideas for relevant birthdays in education ✔️ Spreadsheet and calendar versions of our free timely events PDF ✔️ A template for you to create effective campaign briefs  ✔️ An editable list of 200+ EdTech conferences + awards 👉 with new dates added from this update Link to purchase. ⤵️ #EdTech #ContentMarketing #SocialMediaMarketing

Your enrolment numbers are down and you're struggling to find new ways to reach your audience. We get it. So, we've done the research and found 8 killer video marketing strategies that top universities are using to create authentic, engaging content that grabs the attention of prospective students. From virtual campus tours that'll make them feel like they're already there, to powerful student stories and faculty spotlights that showcase the heart and soul of your institution, we've got you covered with creative ideas and practical advice to help you craft videos that truly stand out. Head to https://lnkd.in/gFkR3zd4 for our latest article packed with all the tips and tricks you need to get your institution in front of the right people and boost those application numbers. 📈 #educationmarketing #promovideo #videotips #schoolmarketing #studentrecruitment

Finally completed this online course. Cheers to more growth in the field of Social Media Marketing 🎉

LinkedIn 𝒸𝒶𝓃 be an excellent platform for discovery. The 𝐌𝐚𝐬𝐭𝐞𝐫 𝐎𝐟 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 program by WARC and James Hurman got on my radar after engaging with platform connections. The program covers nine core modules focusing on the strategic principles of advertising effectiveness, including 🧊Investing for Growth 🧊Managing Long and Short 🧊Building Mental Availability and Creative Commitment. In a fragmented world of marketing in need of balance we need a better understanding of the evidence-based principles of advertising effectiveness and how to apply them to make advertising that creates consistently better commercial results. One route towards this is continuous willingness to learn, curiosity and training academically. We blend this with 🔌practical experience from the field 🔌empirical studies 💡And pausing to reflect, think for ourselves and draw conclusions. This latter part is what we tell our kids so why don’t we set aside more time to it ourselves? In this regard and as way of micro learning I’d like to give props to Mats Georgson, Ph.D. who is putting out great and thought provoking content on marketing and branding. Doing it comic book style which is fresh and smart way of utilizing this platform. As behavioral patterns on LinkedIn are built on micro engagements these graphic bits fit in well. I’m very much looking forward to kicking this off on the 12th of February.👇🏼👇🏼 #marketing #advertising #effectiveness #learning

🚀 Just completed the "Instagram Marketing Fundamentals" training and feeling supercharged to take my digital marketing game to the next level! 📈💪 ✨✨✨✨ Throughout this comprehensive course,👨🎓 I dove deep into mastering the art of Instagram marketing, learning the strategies and techniques essential for driving real results and engagement in today's dynamic digital landscape. From unlocking the power 💪of Instagram's algorithm to crafting compelling visual content, understanding hashtag tactics, leveraging Stories, and harnessing the potential of Instagram ads, every aspect was covered to boost my marketing prowess on this platform.📲 I particularly enjoyed 😇 exploring the latest trends and best practices, equipping me with the tools to build a strong brand presence, connect with my audience authentically, and drive meaningful business growth through Instagram. Excited😆 to apply these newfound skills and insights to elevate brand visibility, foster community engagement, and drive conversions in innovative ways. Here's to leveraging the power of Instagram to connect, inspire, and make a meaningful impact! 🌟 #InstagramMarketing #DigitalMarketing #SocialMediaStrategy #alwayslearning

Hey everyone, I feel excited to share that I have successfully completed the "Social Media Marketing" course offered by Great Learning Academy. This immersive program covered everything from crafting content to mastering platform-specific strategies of social media advertising. Learned the analytics and insights which drives impact through data-driven social media strategies. #greatlearningacademy #greatlearning #glacertificate #socialemediamarketing #digitalamarketing

🙌 New class alert: I'm very proud that my fourth Skillshare course: TikTok Marketing Strategy: Grow Your Small Business on TikTok is now LIVE! In this course you'll learn how to craft and execute a personalised TikTok marketing strategy for your small business to enhance your reach and engagement. It's taken me months to create around life and other things, so I hope people enjoy it. Who'd have thought I'd have over 1.2k students and 33K minutes watched of my marketing courses (and growing!) - feeling very proud! 👉 Find out more and take my class over at Skillshare: https://skl.sh/3vNWAck #tiktokmarketing #tiktokforbusiness #tiktokmarketingstrategy #skillshare

I've completed Social Media Marketing course! This course provided me with a comprehensive understanding of: Key social media platforms and their nuances Developing effective social media strategies Creating engaging and shareable content Leveraging social media analytics for data-driven decisions

"Excited to announce the successful completion of my Social Media Marketing course! 🎓🚀 Ready to turn insights into impact and make waves in the digital realm. Let's connect and continue this exciting journey together! #SocialMediaMarketing #DigitalMarketing #socialmedia