Lenny Rachitsky’s Post

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Deeply researched product, growth, and career advice

Mike Maples, Jr is one of the most successful startup investors in history. He's worked with more early-stage startups than almost anyone alive, and with his fund, Floodgate, helped pioneer seed-stage investing as a category. He's been on the Forbes Midas List eight times and has made early bets on transformative companies like Twitter, Lyft, Twitch, and Okta. In his new book (coming out this Tuesday!), Pattern Breakers: Why Some Start-Ups Change the Future, he shares the three common elements he's uncovered that separate startups (and founders) that break through and change the world from those that don’t. This research is rooted in his decades of notes, decks, and founder relationships, and is unlike anything I've seen elsewhere. In our conversation, Mike shares: 🔸 The three elements of breakthrough startup ideas 🔸 The importance of founder disagreeableness 🔸 Why you need to both *think* and *act* differently 🔸 How to avoid the “comparison trap” and “conformity trap” 🔸 How to apply pattern-breaking principles within large companies 🔸 Mike’s one piece of advice for founders 🔸 Much more Listen now 👇 - YouTube: https://lnkd.in/gPjw8RXk - Spotify: https://lnkd.in/gAUbgGxz - Apple: https://lnkd.in/g6t367uY Some key takeaways: 1. Get out of the present: Instead of just thinking about solving current problems, you need to immerse yourself in the future. Look for emerging trends, technologies, or shifts in behavior that suggest where the world is heading. Great innovations often stem from individuals who immerse themselves deeply in a niche or cutting-edge area. 2. Great startup ideas share three elements: a. Inflections: External shifts that create potential for radical change in how people think, feel, and behave. b. Insights: A unique understanding of how to harness these inflections and enable a future that the company believes in. c. Founder-future fit: An alignment between the founders and the future they envision, including their skills, motivations, and network. 3. Three things that successful founders do differently: a. Movements: A movement aligns early believers around a higher purpose, leveraging their emotional commitment rather than just pragmatic benefits. b. Storytelling: Frame your startup’s story as a hero’s journey. Position yourself not as the hero but as the guide (like Obi-Wan Kenobi) who invites customers (the heroes) to embark on a transformative journey toward a better future. Tailor your narrative to resonate with different stakeholders—investors, customers, employees—by emphasizing how they can achieve their aspirations through your vision. c. Disagreeableness: Founders who challenge the status quo often appear disagreeable because they defy conventional norms. They drive change by questioning existing patterns and persuading others to embrace new ways of thinking and acting.

Syed Mohammad Ahmed

Marketing Manager, specializing in Google Ads Performance Marketing, Web Analytics, and Brand Development. Passionate for Content Marketing, Growth Strategy, User Experience, Website Development and eCommerce.

3w

It truly felt like an honour to listen to both of you. Mike Maples, Jr really enlightened me with his legendary talk. Thanks Lenny Rachitsky for hosting this amazing podcast, cannot wait to implement these amazing insights into my entrepreneurship journey. Mike really dropped some golden eggs. I am sure these tips will help me accomplish my startup goals. I have plenty of seed stage projects at https://www.innovatorahmed.com/invest/ Your podcast really enriched me with actionable insights, lessons and ideas. Thanks once again and keep it up with your awesome content. 👍

Chanakya Joshi

GetAConnectGlobal.com | Founder, Content Funnels Tech. Pvt. Ltd. | Content Marketing 2.0 | Customized & Connected Content Funnels | Your Online Presence Sorted | IIMI | Suzuki | M&M | HCL | SLP

2w

Thanks you so much Mike for this extremely 'to the point' insights! This is the number one discussion I have heard about entrepreneurship in my last 8 years of exploration. I understood every bit of your points because you articulated them so well. I will personally try to implement every bit of it in my startup. I will also 'Do my BEST'. I also got emotional with the 'Do your BEST' story at the end. Thanks for sharing that. You are truly living that. Lenny, Thanks for inviting a legend like Mike with such an authentic presence. Many Thanks! PS : Of course I have Pre-ordered the book.

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Kyle Coleman

CMO @ Copy.ai || Helping companies eliminate GTM Bloat 🐡

3w

This is the best podcast I've listened to in some time. Super relevant for where we are right now with Copy.ai. Great stuff, Lenny. 🙏

Ton Dobbe 🔆

The Anti-Consultant for Sales-led SaaS Scaleups → Fixing the root cause of stagnating growth | Author of The Remarkable Effect™ | About section → what my clients have to say.

2w

on my play list for my next walk. Two of my favorite to listen to on the podcasts I prioritize - now in 1 show.

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This is an insightful conversation and looks like a must-read for anyone involved in startups. The emphasis on founder-future fit and storytelling as a guide is particularly intriguing. How do you think large companies can adopt these principles effectively?

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Sujay Murthy

Manager | Digital Accelerator

2w

Fantastic episode! “Insights need to leverage inflections” - bigger companies might be good at this but struggle to navigate through non-consensus in arriving at breakthroughs that could create a movement in the industry. Looking forward to reading the book and embracing some of key principles.

Lenny, thanks for sharing this insightful episode with Mike Maples.

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Josh Dunne

Lead Product Designer @ IBM Cloud ☁️ | Product Management | Developing UX Engineer | US Air Force Veteran

3w

Just preordered through Audible. Excited to listen deeper. 🔥 To my eyes, it does seem that there is still some merit to building something already known but building it on the next big technology platform mobile, cloud, ar/vr, now gen AI. You still run into defensiblity issues but fast movers have definitely capitalized.

Graham Hill (Dr G)

30 Years Customer Service | 20 Years Customer Experience | 10 Years Customer Decisioning | Opinions my own

3w
Edy W. Heng

ethical semantic AI・international growth advisor

2w

Super awesome! Thank you Lenny Rachitsky and Mike Maples, Jr. this will be another episode that i'll be listening multiple times, just like one with Christopher Lochhead 🇺🇸 🇮🇱🎗️🏴☠️! 😄

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