Lemonlight’s Post

Cannes In Cairns has come to a close! Known as the “Antipodean Festival of Creativity,” the Cannes in Cairns Festival has established itself as one of the premier industry events in Australia. Supported by several partners, including News Corp Australia, some of our News Xtend team had the privilege of participating in this special four-day event. With over 100 speakers and 10 fantastic networking events, the festival brought together experts in advertising, media, marketing, tech, and more. Here were some of the key takeaways: 1. Accessibility in #advertising: Advertisers are potentially missing out on $13 trillion globally by not making ads accessible. Adding captions or using easy-to-read fonts can help businesses engage with a wider audience. 2. "One way in, one way out" approach: Hushidar Kharas, Head of Prime Video Australia and New Zealand, shared this innovative strategy. It involves testing new ideas in teams with calculated risks and quickly moving on if they don't work. Hushidar emphasised that some of Prime Video’s/Amazon’s most significant successes have come from this approach fostering a culture of continuous improvement and minimising resource waste. 3. Inclusivity, diversity, and responsibility: There is a strong emphasis on these values in advertising. It’s important to think about where your brand or business can make the most impact and focus on providing solutions. We can’t wait to attend next year. Thanks, #CannesinCairns for having us! #NewsXtend #NewsCorpAustralia #CannesinCairns2024 Belinda MacPherson Karen Gill Matt Paine Edgardo (Jed) Tallada Amelia Faulkner Lisa Gillman Medha Mittal Mady Mitsoulas Anthony Christian Jacob Hoskins Sophie Madden Tristan Paul C. Andy Reeves Hannah Myers Emily Walker James Comino

Once again, Cannes Lions International Festival of Creativity was a great event filled with many great client meetings & dinners, impromptu run-ins, and frank discussions. If you get the chance to go, I highly recommend it. It truly remains our industry's best event. But despite all the chatter you'll hear this week, Cannes is NOT the place where the future is being created. The future isn't crafted at Villas, on Beach Lounges, or inside expensive pop-up tents. The future is being developed on whiteboards and napkins, in meetings between customer & tech teams to discuss ways to solve pain points, and in the minds of the many creative folks of our industry who REFUSE to accept the status quo. It's being created in the garages of talented entrepreneurs playing around with LLMs, privacy-enhancing tech, and novel ways to approach the intersection of entertainment, data, and distribution. So, while I'll certainly miss the croissants, weather and laid back life on the Riviera, I'm more excited to put my nose to the grindstone with our incredible employees, partners and customers to create the future of connected TV platforms. And if you didn't get the chance to go this year, don't worry, you didn't miss the future. You were likely too busy creating it. #householdidentity #privacycentricadvertising #connectedTV #cookieless

As I head to the airport for this year’s Cannes Lions, I am equal parts bullish, excited, and a little nervous. Not only will this be my first time at the world’s largest advertising festival, it’s also the first official Cannes presence for Kroger Precision Marketing. We're going to Cannes because we can't just watch from the sidelines. Retail sales are the ultimate proof of advertising's power, so we have a responsibility to be at the industry's biggest global event. Measuring true sales impact is a more complex conversation than just talking about impressions and clicks—but the end result is worth the effort. Starting Monday, we will be hosting panel discussions each morning and appearing on stages throughout the festival. In partnership with WPP/GroupM, we've got an all-star lineup of sessions on audience-first planning for Monday morning: 🌟 Cheap Impressions Aren’t Cheap—featuring Scope3’s Brian O'Kelley, IAB’s Jeffrey Bustos, and choreograph’s Rich Astley 🌟 You Are What You Buy—featuring LiveRamp’s Kevin Dunn and Mindshare’s Nancy Hall 🌟 Creating the Happiest Place in CTV—featuring Disney Advertising’s Dana McGraw, Colgate-Palmolive’s Diana Haussling, and Wavemaker’s Alison Karp Stay tuned—I’ll be sharing insights and highlights from Cannes throughout the week. #Advertisingandmarketing #Media #CannesLions #KrogerPrecisionMarketing

So much prep goes into a pitch, especially in a new category. How about fast tracking that and bringing one of our expert marketers into the fold? Accelerate learning, improve insights and help shape a killer strategy!

We are back 😎 #Programmatic vs. the Future of Ad Buying? Join the Debate! Is programmatic poised to take over entirely? Join the heated debate at #DebateClub for #Advertising, hosted by Talent and sponsored by Blis! ️ Debate the statement: Programmatic will be the only way we buy advertising in the next five years. ️When: Thursday, February 15th, 5:00 PM - 9:00 PM AEDT Where: Talent International Office, Sydney ️Free! Register now 👉 https://lnkd.in/ggiB5bBF Why attend? 🟠 Sharpen your debate skills: Hone your arguments and presentation skills in a friendly, supportive environment. 🔴 Dive into a critical topic: Get insights on the future of ad buying and exchange diverse perspectives. 🟠 Network with industry leaders: Connect with like-minded professionals and expand your network. 🔴 Enjoy social drinks: Unwind and connect with peers over refreshing beverages sponsored by Blis. Don't miss out. Get your ticket 🎟 🎉

Today Licensing International released the results of its annual Global Licensing Industry Study, revealing insights and data points across categories of the massive licensing industry. The headline? Licensing is booming with global sales of licensed brand merch and services climbing to $87.6 billion – a 14% increase over 2021. Adweek broke the news, including quotes from Maura J. Regan, president of Licensing International, including her thoughts on one of the core benefit of licensing – “the ability to bring more people into a brand’s universe.” Check out the full Brandar Report: https://lnkd.in/ePNzGtyR Read the Adweek article: https://lnkd.in/gyUgKSMB #clientnews #lpr #publicrelations #licensing #client #study #exclusive

If you're in the NYC area next week and looking for a great networking event plus an overview on the latest happenings in the Media industry, check out our #womeninmedia event on Thursday evening. We have an all-star lineup of leading female media execs with the very talented Kerry Flynn from Axios moderating. Speakers: Amy Tunick, Chief Marketing Officer, National CineMedia (NCM) Jenny Wall, Chief Marketing Officer, VideoAmp Linda Villani, Chief Revenue Officer, DailyMail.com Amidst the uncertainties of the media industry, advertisers, brands, and publishers are tackling internal and external hurdles. From layoffs to the imperative need to boost revenue, reach new audiences, and demonstrate performance, these entities require innovative approaches and execution strategies. With minimal margin for error, creative solutions are essential. Join industry professionals from renowned companies as they share: 💡 Innovative strategies for confronting challenges; media business models that are working 💡 How to expand audience reach 💡 Tips for staying relevant in times of disruption Looking to stand out at Cannes Lions this year? The event will end with a Cannes Lions festival preview and insights for brands, agencies, media companies and industry organizations about ways to align with Cannes Lions and Young Lions. From sponsorships, speaking opportunities, or on-the-ground activations at the festival, we’ll give you the inside scoop now so that you’re successful in June. Our location partner for this upcoming event is NCM, the official US Representative to the Cannes Lions International Festival of Creativity and the US Young Lions competition. *Must RSVP to attend this event* #media #advertising #cannes #upfronts

Another 5-time IntelliCap client transforming GTM and Sales Enablement by driving Quantified Value into the narrative, the Sales Process and Disciplines. Watching Win Rates go up and “No Decisions” go down are some of the immediate impacts created by Chris Lee and our IntelliCap Customer Value Management Partnership. Blazing more paths to success, Chris! Well done!!!!

Thanks AdMonsters for this insightful summary. It’s always a pleasure to connect with industry experts and discuss how we can address industry challenges and drive ROI through open communication. Check out AdMonsters full article here: https://lnkd.in/eHPF2dD8

I’m excited to be returning to Cannes in a couple of weeks! Last year, we debuted our new brand identity, and signaled our differentiating value as a marketing experience company. And this year, we have even more to talk about: our newly expanded integrated media agency, Meet Rise; our newly launched creative agency, Betty (named after my mother, a creative powerhouse); and how Quad is making it easier for brands to reach consumers in store, online and at home.    But you might be thinking, “What’s a legacy printer like Quad doing going to a place like Cannes?”   And all I can say is this: what’s old is new again.   Just like music, movies and fashion, — household data is coming back around, and nobody knows households better than Quad. We’re setting a new standard for the way marketers think about the household as an avenue to learn more about and reach consumers, and how that information will influence how marketers innovate not only in channels like direct mail but media, digital and more.   If you’ll be in Cannes, let’s plan to chat. Free conversation and coffee will be flowing every morning at Coffee with Quad, and I’d love to connect with friends old and new.