This latest installment in the Association Executive Guide Series from Lead Marvels will show you:
✅ The latest research on sponsor needs and their three biggest challenges.
✅ Insights from four leading experts on corporate sponsorship programs.
✅ How to maintain alignment between sponsor programs, member needs, and your organizational mission.
✅ An example of a sponsorship program that closes the gap between member needs and sponsor goals.
And much more!
Download it today! 👇
If you're an #association, not only are your sponsors’ needs changing, but their options for how to allocate their marketing budgets are expanding. If you’re relying on the same old “rinse & repeat” sponsorship programs, you may be in trouble. In this latest installment of our Association Executive Guide Series, we share the latest data on your sponsors’ evolving needs.
We also share insights from four experts, including Bruce Rosenthal, Denise Bethel, MBA of CalCPA, Lori Zoss Kraska, MBA, CFRE of Growth Owl, LLC, and Carey Goryl, CAE, CPRP of Association for Advancing Physician and Provider Recruitment (AAPPR), on association sponsorship programs about how your organization can optimize its sponsorship programming to increase #nonduesrevenue and #memberengagement while staying true to your mission.
#LGaaS #LeadGenMadeEasy #associationmanagement #associations
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Association Executive Guide: What Your Sponsors Want and How to Optimize for It
leadmarvels.com
Experienced Corporate Partnerships Strategist, Consultant, and Educator specializing in associations and non-profits. Dedicated to boosting revenue, enhancing member value, and promoting organizational sustainability.
1mo"Companies want to be part of the conversation, not just passively sponsor the conversation by getting their logo on a presentation slide or event sign." I explained in the Lead Marvels Association Executive Guide Series how to turn this into a win-win-win for association members, associations, and sponsors. I was delighted to "share the stage" in this information-packed publication with Denise Bethel, MBA, Lori Zoss Kraska, MBA, CFRE, and Carey Goryl, CAE, CPRP. #sponsorships #corporatepartnerships #associationmanagement #associations