What is an #EmployerBrand and why is it so important to the #NHS and UK health services? Just R recently teamed up with NHS England to deliver an informative webinar which can be watched through the link below, in summary the key takeaways are:
➡️ Worldwide there is a projected healthcare worker shortage of 10 million, with the UK alone projected to be short of over 480,000 by 2030. There has never been a more critical time to raise the profile of and interest in careers in health
➡️ A strong Employer Brand starts first with your Employer Value Proposition (EVP), these are your benefits, it answers the candidates question “what’s in it for me?”. An Employer Brand is what communicates your EVP, and is much more than just what you look like... Your Employer Brand communicates what new employees can expect to find when they join your organisation. It’s imperative that what is inside your organisation matches the shop window – if it doesn’t, employees are less likely to stick around impacting retention.
➡️ To build an Employer Brand it is important to utilise your existing staff and their stories. People like people and a sense of familiarity is key to encouraging prospective staff to choose you. Consider your variety of audiences and build systems and pathways for those you need to reach!
➡️ An Employer Brand benefits attraction, retention and employee engagement. Attracting a values aligned workforce is paramount to future proofing your workforce
➡️ NHS competitors can include Aldi, Amazon and Tesco, but it��s not all about pay!
In Summary ➡️ The NHS can and should shout louder about the benefits of working for their organisations e.g. pathways, development, opportunities in leadership and mentorship, wellbeing services, holiday and pension packages. There are a variety of audiences who would be attracted to the varying and vast amount of benefits that come from working in the NHS, you need to reach them and make it simple for them to join you!
Well deserved, way to go LCS! 😁