Layla Amir-Soleymani’s Post

👦🏾👵🧕🏿🧒🏼👩 How consumers engage with games today | 2024 edition is now live! https://hubs.ly/Q02F4cQH0 ✅ 80% of consumers play video games ✅ 50% of console players are medium to high spenders ✅ Over 90% of Gen Alpha and Gen Z consumers engage with video games ✅ 35% of gaming enthusiasts in China seek out new or trending games Newzoo's Global Gamer Study surveyed 73,000+ consumers in 36 markets across more than 200 variables to gain an unprecedented view of global gamer audiences, going beyond demographics and into the gaming behaviors and motivations of players and payers. #gamers #gamesmarket #gamedev

Check out our new FREE report on how consumers are engaging with games in 2024! Top highlights include: ✅ 80% of consumers play video games ✅ 50% of console players are medium to high spenders ✅ Over 90% of Gen Alpha and Gen Z consumers engage with video games ✅ 35% of gaming enthusiasts in China seek out new or trending games

Understanding why gamers play, view, and spend on video games is and will continue to be essential in the battle for consumer time and money. Learning more about your key target audiences and what motivates them can help to shed light on what content may resonate best with them. Our data can help you navigate the constantly evolving gaming landscape and better reach consumers engaging with virtual game worlds. This report is a great place to start. 💡 https://hubs.ly/Q024rwzt0 #gamers #gamesindustry #marketinsights #data #research

Newzoo has just published its latest report, “How Consumers Engage with Games Today,” based on the Global Gamer Study, providing valuable insights into gaming motivations and new opportunities for developers and publishers. Key Takeaways on Gaming Motivations: TOP 5 Play Motivators for PC / Console Players: - A vast open world or universe to explore - A deep or interesting story - Open storytelling - Lots of optional tasks - High-speed When examining age breakdowns, Gen Alpha tends to be more motivated by PvP (facing off against other players in duels or matches) and co-op (shared objectives for players to cooperate on and complete together). Key Takeaways on New Opportunities: 31% of PC / console gamers are identified as "game seekers" (those who often seek out and try new or trending games). This cohort is particularly valuable for companies looking to attract a new audience. Further analysis of the “game seekers” profile reveals: - Predominantly young, male gamers with higher playtime and a higher share of paying users. - Most interest is shown in high-quality graphics, exploration and open worlds, PvP, strong narratives, and interesting design. - Countries with a higher share of “game seekers” include China, India, Thailand, Egypt, Saudi Arabia, and Vietnam. Countries with the lowest share include Sweden, Belgium, Russia, the Netherlands, Finland, and Japan. However, I believe these results may be influenced by cultural and geographical response biases. The full report can be downloaded here: https://lnkd.in/dGDyfzQu

Mobile gaming stands out as the definitive platform for connecting with today’s diverse player audiences. In our latest blog, “Mobile Gaming: The Common Denominator Among All Game Players,” Melinda L. Spence, Head of Global Advertising Insights, explains how this platform transcends age, gender, and gaming habits to deliver unparalleled advertising opportunities. With 73% of players viewing mobile games as high-quality entertainment, and daily engagement from 50-60% across multiple player segments, mobile gaming proves itself as an ideal medium for dynamic and far-reaching marketing campaigns. Read the full analysis here: https://lnkd.in/eViUXpqs

“The integration of social features within mobile gaming offers advertisers a dynamic platform to connect with audiences in a meaningful way, enhancing brand visibility and impact through community-driven engagement.” The potential gaming has for brands to utilise it as an advertising tool is endless. Transform single direction advertising into two way, social channels that engage users in an immersive way #games #advertising #marketing

I had a quick look at the Gaming Spotlight 2023 report by data.ai and IDC, and the emphasis on the mobile gaming industry's resilience and innovation caught my eye. Despite a slight dip in overall spending, mobile gaming is projected to dominate with a valuation over $108 billion this year. The sector excels in user acquisition, with games like Monopoly Go and FIFA Soccer showcasing the effectiveness of strong IPs and event tie-ins for monetization. In a nutshell, the mobile gaming industry is far from stagnant; it's diversifying and fine-tuning its approaches to user acquisition and monetization. Opportunity abounds for those willing to adapt and innovate. #mobilegames #gamingtrends #dataai #useracquisition

Mistplay 2023: North American Mobile Gaming Trends Uncovered Here’s everything you need to know: 🎮 Genre Overview: * RPG, strategy, & simulation games claim the most loyal audience. * RPGs lead in average spending & session duration. * Lifestyle projects boast the highest paying users, while strategies lead in repeat purchases. 📱 User Interaction & Discovery: * 49.75% discover games through advertising; 39.43% through app stores; 34.83% via friend recommendations. * Facebook (79.89%), YouTube (41.84%), TikTok (36.03%) are key platforms for game discussions. * 36.7% avoid ads altogether; 68.3% install games after seeing ads within the first weeks. 🎮 Player Motivation: * 56.78% play for progress; 50.35% to preserve achievements; 37.73% for new updates. * 59.75% quit due to games being pay-to-win; 55.18% due to bugs; 54.55% due to lack of progress. 💸 Purchasing Preferences: * 92.8% make purchases in 1-4 projects simultaneously; 53% spend on a single game weekly. * 61.96% spend for progress; 30.71% for rare content; 29.27% to play without ads. * 59.55% prefer bundles; 45.95% favor one-time offers; 28.64% opt for in-game currency. 🌐 Relevance to Web3 Gaming: * Understanding player motivations & preferences is crucial for the evolving landscape of web3 gaming, ensuring a seamless transition & sustained engagement in this dynamic ecosystem. 🔗 Check out the full report on our website here: https://lnkd.in/eedC_8G5 #game #gamer #gaming #gamingnews #gamingcommunity #gamingindustry

Coming soon: With their diverse genres, mobile games cater to every taste and preference imaginable. What does this mean for advertisers? It means their target audience is undoubtedly within the gaming sphere. DT's upcoming BRAG Index IV – The B.I.G. (Brands In Game) will dive deep with invaluable insights for brand advertisers eyeing the mobile gaming landscape. #comingsoon #mobilegames #brandadvertising #bragindex