Laurie Parfitt’s Post

In the cannabis space, collaboration is more beneficial than competition, according to several CEOs. Will Breakell, the founder of Blazy Susan, launched a collaboration with the Grateful Dead in November 2023 - and the line of rolling papers, ashtrays, and cannabis grinders has sold over 1 million dollars of smoking accessories. Brands on the East Coast are even partnering with others in the cannabis space. Based in Lafayette, New York, Ayrloom has lent out its large extraction and processing facilities to farmers. Thanks to their efforts, Ayrloom now has a network of trusted growers to bring branded flowers to dispensaries across NY. Their ultimate collaboration, however, was partnering with seven other New York processing facilities to establish the Empire Cannabis Manufacturer's Alliance - which advocates their priorities to lawmakers and regulatory bodies. While collaboration has the power to increase your bottom line, working with others in the industry has the power to make a difference. Have you successfully collaborated with others in the cannabis industry? Let us know in the comments. 👇 Source: https://buff.ly/3W9MTAa #luxurycannabis #cannabisaccessories #cannabisbranding #highendcannabis #brandingnagency #luxuryagency #womenowned #cannabisinnovation #luxury #lux #branding #branding101 #marketing #smallbusiness #news #collab #collaboration

As the price of recreational ounces fell in Michigan, the percent of consumers buying on the rec market skyrocketed 🚀 Michigan’s competitive, highly active cannabis market is my favorite to analyze - a breath of fresh regulatory air where businesses compete and consumers enjoy phenomenal prices & access. For my last piece for Cannabis Business Times as Brightfield Group’s Cannabis Insights Manager, (more on that later😉) I share insight into Michigan’s rec market. https://lnkd.in/gfvxrpy6 #cannabisindustry #cannabisbusiness #michiganbusiness #consumerinsights

Illinois ranks as the third-largest cannabis market in the U.S., with sales surpassing $950 million in the first half of 2023 alone. Yet, it's also among the states with the most expensive retail cannabis. The report created by Headset and reported by HIGH TIMES "A Deep Dive into the Illinois Cannabis Market," highlights: ● High market consolidation, with 68% of sales from the top 10 brands. ● A growth of 5.6% in Pre-Roll sales, despite being underrepresented. ● An average item price that's 89% higher than the U.S. average. ● State leaders are proactive, with plans to issue 55 new retailer licenses and introduce tax deductions for licensed cannabis businesses. #cannabisindustry #illinoiscannabis #marketinsights #headset #hightimes

"Are you ready for the heat that will define Southern California in 2024? The High Times Cannabis Cup SoCal: People’s Choice Edition is back in town, and the offerings of cannabis flower and products are set to redefine the selection. It’s an adult-use competition celebrating some of the best #cannabis products in the region—one of the largest cannabis markets of its kind on the planet. Product submissions will be accepted from cannabis retailers and businesses beginning April 1-3. Judge Kits go on-sale beginning on April 8. Judges will have nearly two months to let the Once that takes place, Judges will be expected to narrow down the winners by June 2. Judges fill out scorecards, indicating how each submission measured up. Judges assess how each strain looks, tastes, smells, effects, and burnability on a scale of one to 10. An email is automatically sent to confirm each time a strain or product review is submitted. The emails also serve as a placement point to know which strains have already been completed. These scorecards ultimately determine who wins. Finally, the winners of this highly-anticipated event will be announced via a livestream on June 16. The original HIGH TIMES #CannabisCup #SoCal was first introduced as an in-person event that was held between 2015-2019. The pandemic changed things up, shifting a move into People’s Choice events which put the power in the hands of the people, in this case, the fine people of Southern California. This #HighTimes Cannabis Cup #event offers consumers the unique opportunity to experience the finest cannabis available to consumers—relative to the specific market of Southern California. For retailers, this is more than just a competition—it’s a chance to elevate products on a For cannabis brands that wish to submit products for this year’s competition, please refer to the following rules to bring your product to a global stage and compete for the esteemed #HighTimesCannabisCup." - HIGH TIMES

Have you heard? OCS Ontario Cannabis Store is adopting a fixed mark-up pricing structure starting in September, which is expected to return approximately $60M to the cannabis marketplace in FY2024-25. 📈 In conversation with CBC Toronto, David Lobo, OCS President & CEO, speaks about the benefits of these changes as they create greater transparency and consistency for licensed producers, support Ontario's retail stores in establishing competitive prices, and ultimately help to enable a vibrant cannabis marketplace. #Cannabis #CannabisNews #CannabisIndustry

Our first quarterly round-up of 2024 is here! Dive into #Cannacurio93 to discover which states led the pack in issuing dispensary and retailer licenses in Q1. Find out key findings and insights from the cannabis industry's evolving landscape. #CannabisIndustry #DispensaryLicenses #RetailerLicenses #MarketInsights

In our journey in the #cannabisindustry, dating back to the latter parts of the last decade, Mana Supply Co. has been at the forefront of innovation and excellence. We've navigated the complexities of this rapidly evolving sector, committed to setting benchmarks and fostering growth. The Missouri Cannabis market's expansion, now boasting over 200 brands and 10,000 products, is a testament to the industry's vibrant dynamics. Within this competitive landscape, our partnership with Dabstract stands out as a hallmark of strategic collaboration and shared values. The story of Dabstract, a brand that made its Missouri debut in 2023, is a narrative that mirrors the core principles Mana Supply Co. upholds in the cannabis industry: 1. Just as we strive for harmony within our teams and partnerships, Dabstract has skillfully positioned itself as a key player amidst Missouri's competitive market, demonstrating the importance of balance and understanding. 2. Our collaboration with Dabstract is grounded in a mutual commitment to product purity and an exceptional consumer experience, underscoring the vital role of clear value communication in guiding our collective mission. 3. Much like our approach to empowering our community, Dabstract emphasizes the significance of individual discovery and achievement, enabling consumers to explore and appreciate the nuanced world of cannabis. 4. Through our joint efforts, we've cultivated a sense of belonging and appreciation within the cannabis community, reflecting our belief in the power of extending kindness and support to all stakeholders. 5. By acknowledging the unique qualities of each strain and product, our partnership with Dabstract showcases our dedication to celebrating diversity and excellence, fostering an environment of respect and loyalty. 6. The journey we've shared with Dabstract and our consumers has not only shaped the market landscape but has also enriched our collective experiences, highlighting the transformative power of collaboration and innovation. As we continue to lead and innovate within the Missouri cannabis market alongside Dabstract, let their story inspire us to embrace these universal principles of leadership, innovation, and community engagement in our endeavors. Kudos to the Dabstract team for their remarkable contributions, and to all those working tirelessly to elevate the cannabis industry. #leadership #innovation #cannabisindustry #Dabstract #ManaSupplyCo #communityengagement cc: Mei-Ling Campbell https://lnkd.in/gt5pbYDg

Heritage Cannabis Begins Manufacturing For New York Recreational Market with Products Available in the State this August TORONTO--(BUSINESS WIRE)--$cann #cann--Heritage Cannabis Holdings Corp. (CSE: CANN) (OTCQX: HERTF) (“Heritage” or the “Company”), is pleased to announce that manufacturing of its RAD branded vape and concentrate products has begun and will be available for New York consumers this August. In April of this year Heritage announced the signing of a manufacturing and distribution agreement with a local New York partner that will produce products using Heritage’s innovative formulations and flavours that the RAD brand is known for. Heritage plans to introduce additional RAD products including live resin, rosin, and infused pre-rolls, and is expanding product offerings with additional Heritage brands. The New York market is projected to be valued at over $4 billion within five years according to Forbes, and is expected to be second only to the ...read more https://is.gd/7lMdsV

In developing a national cannabis flower brand, there are several key strategies and considerations that can be gleaned from case studies and expert insights in the industry. By John D'Angelo https://lnkd.in/gvMEurHm

The burgeoning wave of cannabis legalization across the U.S. introduces a plethora of opportunities alongside a series of challenges. As New York positions itself to secure a substantial share of the lucrative cannabis market, gaining a deep understanding of the delicate factors that propelled the success of traditional markets is crucial. In our latest Sober Thought™, Andrew shares a comprehensive examination of the lessons learned from legacy markets, and how these insights might be implemented in the Empire State. https://cstu.io/1a5c83 #MarketingMixology #GetWithTipsy #MarketingUpstate #NYCannabis #CannabisMarketing #ILoveNY