Lauren Walker’s Post

Looking for all things Retail Media under one roof? Standardization is always a challenge in any new industry.  Especially one that’s growing as fast as Retail Media. That’s why IAB Europe's Retail Media Committee - a collection of cross-industry experts including our Director, Market Development Advertima James Allison - has developed an invaluable Retail Media Resource Hub. It’s got everything you need to define and align your Retail Media strategies with industry best practices from the get-go. These practical one-pagers provide handy overviews of definitions, formats, and measurement approaches for all three types of Retail Media: ✅ In-Store Retail Media ✅ On-Site Retail Media ✅ Off-Site Retail Media Download your free copy to align your Retail Media investments with industry benchmarks and best practices from the start. Access the IAB Retail Media Resource Hub here: https://lnkd.in/dSkRdhcb. 👏 Thank you for all the contributors: Ana Maria Guerra, Colgate-Palmolive Lena Schütze, Douglas Jason Wescott, GroupM Sander Kwint, KINESSO NL Stanislas Lajouanie, LiveRamp Patricia Grundmann, OBI Group Holding Michelle Urwin, Skai Tim Abraham, The Trade Desk Nik Dutt, The Trade Desk Tanguy Le Falher, Unlimitail Laura Badea, Wavemaker Gonzalo de la Mata, Zenith  #retailmedia #advertima #instore #retailtechnology

Some perspective -  US programmatic ad spending grew by roughly $10B each year from 2016 to 2021. The ecosystem looked very different at the end of that short 5-year period than it did at the start - i.e. some parts of ad tech thrived, some shrank, and some disappeared altogether. US Retail Media Network ad spending is forecasted to increase by more than $12B / year for the next 5 years (by nearly $20B in the last year). So these next 5 years present a massive opportunity for the players in the retail marketing ecosystem…or a threat. #RetailMedia #RMNs

Retail Media’s Next Phase: Retailers Take On Ad Giants https://ift.tt/Z63wMiT As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition. Those mind-boggling predictions mean retail media networks (RMNs) are also expected to make a bigger splash this year at the Cannes Lions festival as marketers increasingly... via Adweek Feed https://www.adweek.com June 11, 2024 at 03:30PM

"🛍️ Retail Media Networks: Unlocking Retail Potential 🚀 Retail Media Networks are a game-changer in advertising. They're digital platforms within retail ecosystems, offering targeted ad placements to brands. 🎯 Maximize ROI by reaching shoppers where it matters most – at the point of purchase! 💼 #RetailMedia #Advertising" What retail media networks are you currently using? Leave them some love ❤️ in the comments below 👇

Retail media is booming, with the market expected to generate $45 billion in revenue this year. But a study released by IAB found that over 60% of buyers said a lack of measurement standards and transparency in the channel are growth challenges. The IAB/MRC Retail Media Measurement Guidelines, which are open for public comment until October 13, seek to establish a framework to bring greater transparency, uniformity and credibility to retail media measurement. AAM’s Kristina Meinig recently attended the IAB Connected Commerce Summit and shares her insights about the guidelines and the potential impact of assurance in the channel. https://hubs.li/Q0252hKN0 #retailmedia #measurement #advertising #assurance

Exciting News: Mirakl and Havas Join Forces to Propel Retail Media as the 3rd Wave of Digital Advertising! We're just getting started, and I can already foresee the challenge of navigating ad attributions across various networks. Stay tuned for insights and updates on this evolving landscape. 🚀 #RetailMedia #DigitalAdvertising #PartnershipPower

#Retailmedia is poised to become the most significant wave in the realm of #digitaladvertising. The latest data indicates that retail media is experiencing substantial growth and is expected to claim an even larger share of the global advertising expenditure. As a result, we can anticipate heightened competition on retail media platforms in 2023 and beyond. Infact by 2028 Retail Media will become largest media channel for Advertising group agencies. Brands would be wise to swiftly seize the opportunity to engage with this evolving media landscape.

Retail media is growing beyond #retail! Businesses in multiple sectors, including #travel and hospitality as well as service providers, can take advantage of first-party #data to amplify their reach and make more meaningful connections with their target audiences. Creating a media network to monetize this potential is vital, but not enough to stay ahead of the competition. Here are 5 strategies to keep your media network competitive and foster growth: https://lnkd.in/grSeTRrr

The future of media is… Creative Commerce! Debbie Ellison, Global Chief Digital Officer, takes to the stage at Adwanted Events (Formerly Mediatel Events) #FoMedia with a quickfire exploration of the convergence of inspiration and purchase, the influence of retail media, and how delivering creative commerce experiences can be the pathway for brands to find growth. #VMLYRCommerce #CreativeCommerce

Retail media is growing beyond #retail! Businesses in multiple sectors, including #travel and hospitality as well as service providers, can take advantage of first-party #data to amplify their reach and make more meaningful connections with their target audiences. Creating a media network to monetize this potential is vital, but not enough to stay ahead of the competition. Here are 5 strategies to keep your media network competitive and foster growth: https://lnkd.in/gBihxPxF