Lauren Strayhorn, MPS’ Post

Building a great sales culture in sports may be simple, but it's certainly not easy. Here's a couple keys to make sure you get right. What do you think is the most important aspect of building a great culture? Drop it in the comments below! 👇 #LinkedInSports #SportsBiz #Culture

What a success!

Let's be crystal clear about our Events branch, #BananaEvents and our vision. What we're achieving with #Web3xEvents is: 🍌Forging Connections 🍌Cultivating Meaningful Conversations 🍌Provoking The Thinking 🍌Creating Moments Beyond Time and Space The genesis of this idea harks back to the very reason TV was conceived. TV, initially, was a vessel for advertisements, allowing brands to infiltrate your living space. Shows were crafted to fit in between the commercials, not the other way around. In our Events, the connections and discussions take on the role of "advertisements," while the discussions themselves become the "shows." One common issue plaguing ALL the #Web3 events we've attended is the struggle to quantify the value generated, which comprises interactions and deals. The root cause is often the obsession with attendee numbers and the necessity to devise a financial model for survival (typically reliant on sponsorship and ticket sales), diverting focus elsewhere. At BananaCorp, it's refreshingly simple. Our Industry-focused events are open to all relevant parties, but we carefully select 100 to 150 top leaders in the targeted Industry and Web3 Builders. Our unwavering focus remains on the value created. During the #Web3xFashion event, we were thrilled to see you mingling and enjoying yourself. We're already tracking incredibly promising partnerships between #Web3Builders and #FashionBrands. We eagerly anticipate your presence at our upcoming event, #Web3xSuperCars 🏎️. Count on us to deliver an even more exceptional experience, as your feedback has been heartening and mind-expanding. And don't forget to include bananas in your diet; they're filled with potassium. The #BananaBoard 🍌.

"𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐏𝐥𝐚𝐲𝐠𝐫𝐨𝐮𝐧𝐝: 23 𝐂𝐡𝐨𝐢𝐜𝐞𝐬" = 𝐚 𝐟𝐢𝐧𝐚𝐥𝐢𝐬𝐭 𝐢𝐧 5 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 𝐚𝐭 𝐭𝐡𝐞 2024 𝐆𝐥𝐨𝐛𝐚𝐥 Eventex 𝐀𝐰𝐚𝐫𝐝𝐬" SugarFactory in Amsterdam welcomed 270 event professionals on Tuesday, 29 August 2023, for the second edition of "Project Playground: 23 Choices". Together with our creative partners Boozed | B Corp, Hete Peper, Plugged Live Shows, The Fireflies and Bazelmans AV we created a unique and inspiring experience at SugarFactory.   𝐓𝐇𝐄 𝐂𝐀𝐓𝐄𝐆𝐎𝐑𝐈𝐄𝐒 where we are nominated: 1. Positive change event nominee 2. Kick ass experience nominee 3. Immersive experience nominee 4. Experiential event nominee 5. Partner engagement nominee   23 𝑪𝑯𝑶𝑰𝑪𝑬𝑺 Project Playground was founded in 2020 – at the height of the corona pandemic – to inspire the event industry and encourage thinking in creative solutions. This year, the focus was on awareness and making choices. Visitors, all working in the event industry, were challenged to think about contemporary topics such as diversity & inclusiveness, sustainability and technology & innovation. ‘How can these issues contribute to an event and how can you take this into account while organising an event?’ These questions were explored during ’23 Choices’.   𝐕𝐈𝐒𝐔𝐀𝐋𝐒 𝐎𝐅 𝐏𝐑𝐎𝐉𝐄𝐂𝐓𝐒 - ARE YOU CURIOUS? Keep your eyes on our page as we will be sharing some of the creative projects as we're counting down the days to the month of May '24 to hear if "Project Playground: 23 Choices" has one, two ... or maybe even won five awards!... Fingers crossed! Thanks a lot for everyone who voted!   #soproud #eventex #eventexawards2024 #sugarfactory #yougojohn

Have you ever been to a festival or a sports event where a brand was giving away free stuff? Yeah, you might think we just organize parties or stand around handing out t-shirts. BUT...what we REALLY do, is create experiences that help you connect with a brand. That is what GEAUX Experiential is all about. P.S. Reminding you that from every twist and heart-drop, we learn lessons. Turn those lessons to inspiration for YOU. #ExperientialMarketing #BrandExperiences #EventMarketing

Selecting the right venue is crucial for the success of any event. It can help you create the right atmosphere and ensure attendees have a satisfying experience. Your choice of venue is a strategic decision that can make your event memorable and resonate deeper with your audience. #gravitypull #eventvenue #eventvenues #eventproducers #eventprofs #eventplanning #eventproduction #inclusiveevent

Being a newcomer at a significant exhibition event like Outdoor Retailer in Salt Lake City can be challenging, and building traction and interest is vital. This is how we did it… Our booth was constantly busy, and we reached numerous contacts and potential future partnerships, significantly boosting our brand awareness and receiving sales orders. Winning the Innovation Award from the show was indeed a bonus. Our secret to success? Engagement and fun activities! We organized a unique raffle where attendees could taste river water filtered by our Vitaloop bottle. Yes, you read that right—river water! Those brave enough to try were entered to win their very own VITALOOP. This creative and interactive approach drew a constant crowd and gave us valuable contacts for future partnerships. → Our tip for fellow exhibitors: Keep your booth interactive and fun! It's the best way to attract attention, make lasting connections, and stay memorable. * Focus on the product that resonates the most with the target audience at the show.  * Work with the organizers to ensure you get a good location that reflects your product category. A good location makes a difference. * Attending an exhibition is the best practice ground as you will meet many different customers and companies with customers who see things differently. Be open-minded, listen to what they say, and do not focus only on selling your story. Learn, adapt, and tune your story so it resonates even more. Outdoor Retailer Summer 2024 was a blast. Thanks to everyone who visited us, and I look forward to meeting again. kris robinson Michael Wadsworth Maria Almquist Rob Noe Jenny Kordick Gavin Jensen Ponch Membreño Alisha McDarris Clement Vasseur Bill Matthews #OutdoorRetailer #Vitaloop #Networking #Innovation #WaterFiltration #ExpoTips

Starting a new position as Events Executive at Haymarket Media Group.

𝐅𝐫𝐨𝐦 𝐕𝐞𝐠𝐚𝐬 𝐉𝐚𝐜𝐤𝐩𝐨𝐭 𝐭𝐨 𝐍𝐞𝐰 𝐎𝐫𝐥𝐞𝐚𝐧𝐬 𝐉𝐚𝐳𝐳 Ever feel lost in the crowd at a busy conference? We've been there. But this time in Vegas, we flipped the script. Usually you will be strolling through a packed event hall aimlessly but then the game changes when someone hands you a golden ticket. Intrigued? That's us, making waves with our unique approach. What did we do? A simple raffle with exciting prizes. Three times a day, we gave away top-notch Apple products. But we're weren’t just waiting for visitors – we were out there, ticket in hand, inviting everyone to play. Why does this matter? The environment is getting competitive as the days go by, standing out is key. Whether you are job hunting or growing your business, being memorably different can make all the difference. So what's our takeaway? Sometimes, a little creativity goes a long way. By thinking outside the box, we turned heads, started conversations, and opened doors to new opportunities. By pushing boundaries and embracing innovation, we've been able to unlock new opportunities and spark meaningful conversations. Curious to see what we're up to next? Join us this August. Discover the next big thing we're unveiling and be part of an unforgettable experience! Rajiv Desai #ccw #events #standout #bedifferent

Going to Miami to talk about BS and Brand Strategy. Are they the same thing? Brand strategy can either multiply or limit your growth. As a Google Premier Partner for 7 of the last 8 years, we've seen first-hand how brand strategy, whether applied or absent, can affect results. Understanding your market, position, audience, and messaging is only half the battle. Applying and testing intel for higher efficacy, efficiency, and opportunity is the route to faster, sustained growth. Learn our proven process to define and apply Brand Strategy while avoiding BS. Frequently, organizations put brand strategy on the back burner. Or worse yet, they engage in expensive, intensive brand strategy that results in a slick PDF that cannot be - and never is - operationalized. That’s BS. Brand strategy can, and should, be the foundation you build your brand on. Without it, you’ll bump into low ceilings on your journey to the top. With it, you and your team will be equipped to find and capture opportunity - and ultimately - grow forever. Our proven process to define and apply brand strategy is punctuated by our "grow" phase. This magical place is made up of ideation and optimization - two critical components to keep your brand exploring and on point.