Laurel Rossi’s Post

This latest research reveals that consumers are increasingly discerning about their healthcare choices. They prioritize better experiences, higher quality, and greater value. Healthcare organizations must put consumers at the center of their business to stay competitive. 🙌 Three key trends are shaping consumer behavior: Consumers are spending more on health and wellness but aren't satisfied. They want more innovation. 💡 Consumers trust healthcare with their data, but organizations underuse it. 📊 Consumers actively shop around and make trade-offs when choosing healthcare. 🛒 To respond to these trends, healthcare leaders can: Expand their presence in the community Bridge gaps that prevent consumer engagement Personalize the end-to-end experience using data and AI Facilitate decision-making with transparency and flexibility Setting a strategic vision, adopting an agile operating model, and building consumer-centric capabilities are crucial for long-term success. We're committed to helping healthcare organizations navigate this shift and deliver exceptional consumer experiences. 🌟 Want to learn more? Check out the full article by McKinsey & Company below! https://lnkd.in/eJzmN83A

On this #WorldHealthDay, we celebrate the transformative power of digital health and innovation in advancing global wellness!In an era defined by technological strides, digital health solutions are revolutionizing healthcare accessibility, patient care, and outcomes worldwide. There is a massive opportunity to break barriers and ensure more equitable healthcare for all. The theme for World Health Day 2024 this year is 'My health, my right’ chosen to champion the right of everyone, everywhere to have access to quality health services, education, and information, as well as safe drinking water, clean air, good nutrition, quality housing, decent working and environmental conditions, and freedom from discrimination. At Careteam Technologies, we are proud to be at the forefront of this digital health revolution, empowering healthcare providers and patients alike with cutting-edge platforms and tools. Our commitment to innovation drives us to create solutions that streamline care delivery, improve patient engagement, and enhance overall wellness. We continue to be inspired by the WHO's definition of health: "Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity." This World Health Day, let's continue to harness the power of digital health to build healthier, more resilient communities. Together, we can pave the way for a brighter, healthier future for all! #WorldHealthDay #DigitalHealth #Innovation #HealthTech #GlobalHealth #HealthcareRevolution

Discover the 6 things that brands operating in the intersection of the #technology and #healthcare ecosystems need to know. Read this article from the 2023 #KantarBrandZ global report, as Subhashish Dasgupta, Industry Executive, North America Tech & Health, Kantar, shares how data-fuelled, tech-enabled health products and solutions can help: https://ow.ly/9zxv50PKZX7

In the dynamic field of health research, the engagement of consumers - patients, caregivers, and the public - has traditionally been sporadic and ad hoc. However, the growing recognition of the value of lived experiences in shaping research outcomes calls for a more structured approach to consumer engagement. This shift is not merely a procedural change but a transformative step towards more impactful and relevant health research. In this blog, we delve into why organisations in health research should adopt structured consumer engagement. The Limitations of Ad Hoc Engagement Ad hoc consumer engagement often leads to inconsistent and superficial involvement. In health research, where each patient's experience can provide unique and valuable insights, such randomness can result in missed opportunities to capture diverse perspectives. Moreover, ad hoc practices can lead to engagement fatigue among consumers, reducing the effectiveness of their contributions. Benefits of Structured Engagement in Health Research - Consistency and Depth of Insight: A structured approach ensures regular and meaningful participation, allowing for a deeper understanding of patient experiences and needs. - Inclusivity and Diversity: Structured engagement facilitates the involvement of a diverse range of voices, particularly crucial in rare disease research where experiences are highly individualised. - Enhanced Research Quality and Relevance: Engaging consumers systematically can lead to research that is more aligned with patient needs, thereby enhancing its relevance and potential impact. - Building Trust and Transparency: Consistent engagement fosters trust between researchers and consumers, which is vital for the sensitive nature of health research. 3. Implementing a Structured Approach - Define Clear Objectives: Establish what you aim to achieve through consumer engagement, be it improving research design, enhancing patient recruitment strategies, or informing policy decisions. - Develop Engagement Frameworks: Create detailed plans for how consumers will be engaged at each research stage, ensuring their input is integrated effectively. - Provide Training and Resources: Equip researchers with the skills to engage meaningfully with consumers, respecting their experiences and contributions. - Evaluate and Adapt: Regularly assess the effectiveness of your engagement strategies and be open to making necessary adjustments. 4. The Ripple Effect of Structured Engagement The impact of a structured approach extends beyond individual research projects. It contributes to a culture of respect and recognition for the role of consumers in health research. This cultural shift can lead to more patient-centred healthcare policies and practices, ultimately improving health outcomes. #consumerengagement #involvement #research #quality #enhancedcare

Patients are at the heart of healthcare operations, or are they❓ In today's world, people crave top-notch experiences, superior care quality, and exceptional value in their healthcare decisions. Our research shows that consumers invest more in health and wellness, actively comparing options. They have adopted a holistic view, encompassing all aspects of the quality of life - physical health, fitness, mental health, work-life balance, and social relationships. Across 7 countries of Central and Eastern Europe, 2 in 3 adults agree that they aspire to the idea of being fit and healthy Healthcare organizations must explore the possibilities of digital engagement, personalization, and empowering consumer choices to thrive. In short, they need to understand their new target - the consumer. At Inquiry, we are happy to help you research consumer-centric approaches to elevate care results and boost patient satisfaction. #Healthcare #ConsumerCentric #DigitalHealth

“The urban-rural divide in digital healthcare engagement is a concerning trend that has implications for the accessibility and quality of healthcare for rural consumers.” A recent report by PYMNTS found that despite the popularity of digital health, rural communities are lagging far behind urban residents in virtual care usage.   As access to care in rural communities continues to decrease, digital care tools will be essential in ensuring these communities get the care they need when they need it. Healthcare leaders must focus on improving their systems' digital infrastructure while providing support and adequate education around the benefits of digital health to encourage usage.   Read the findings here. https://lnkd.in/eUkH88en   #digitalhealth #virtualcare #nationalruralhealthcareday #ruralhealth

Here are some propensities of most of us people ... 1. We dont bother much about health till some things serious happens 2. As long as markers are managed / fixed, we are fine. We dont much bother about a permanent cure / healing. 3. Physical health is more important than holistic health. I doubt if many even understand and appreciate holism. 4. Prevention is better than cure - this adage does not apply 5. Alternative medicine with proven results of healing individuals from the root are scorned at and dismissed. The survey results reflect such propensities. We, at All That Bach, thought and practice leaders in holistic health carry out extensive education initiatives to awaken health consciousness amongst employees, includive executives. More we take meaningful educational initiatives, more will be the rate of adoption. And yes, AI-based solutions cannot replace the keen diagnostic ability of a good practitioner. Connecting and staying connected with relevant practitioners (cost of which is hope hopefully re-imbursed) can help stem the rot.

How is Gen Z transforming healthcare?   Excellent insights and data points in Oliver Wyman Forum's new article published by my partner Sam Glick in World Economic Forum. While so much attention is paid to our aging population, the new entrants to the workforce want something different from us: holistic offerings, convenience, and a more nurturing attitude. Winning with this segment will be essential for providers, hospitals and health systems.   #OWForum #GenZ #Healthcare

The shift towards consumerism in healthcare is undeniable, and organizations that embrace it will emerge as leaders in the healthcare ecosystem.   Consumers are more motivated than ever to choose healthcare options that offer a better experience, higher quality of care, and greater value. Why does this matter? Aside from the benefits of improving care outcomes and consumer experience, a consumer-led strategy can yield significant financial gains for healthcare organizations through increased acquisition and retention rates, reduced administrative costs, and enhanced ratings. It's a win-win for both consumers and organizations alike.   McKinsey & Company explores the latest trends in consumer healthcare behavior, considers responses, and identifies steps leaders can take to define a consumer-led strategy:   🍎 Trend 1: Consumers are spending more on health and wellness but are not satisfied and want more innovation.   📊 Trend 2: Consumers trust the healthcare industry with their data, but organizations underuse it.   💰 Trend 3: Consumers are actively shopping and making trade-offs.   Looking to elevate your brand and drive meaningful impact in this consumer-centric healthcare landscape? Send me a message! Amendola Communications’ approach blends the best of traditional and new media marketing to deliver integrated communications programs that raises awareness, generates leads, and grows sales. https://lnkd.in/ggmtw7wn I #HealthcareInnovation #PatientSatisfaction #PatientEngagement #DigitalHealth

Healthcare cannot be an engagement activity. Companies that work with a long-term approach to health will see much better returns on their healthcare investments. At Plum, we recently published our research property containing findings from a survey of over 700 employees, interviews with more than 10 leading health experts in the country, 3500+ employee healthcare plans, and analysis of over 30,000 consultations on Plum telehealth. Our findings: - There is a strong need to build a comprehensive healthcare stack that encompasses primary and preventative healthcare. - We need to make healthcare flexible to cater to the needs of different employee demographics. - We need focused long term investments in employee health. Find out how healthy your team's health benefits are: https://lnkd.in/gWq3bP5n