Laura Porto Stockwell’s Post

Ever have those reoccurring pearls of wisdom that pop up in meetings? Luckily, we've collected a few of those and we're sharing them with you. First off is our CEO + Chief Strategy Officer, Jamie King. What do you think? #advertising #brandstrategy

🚀 Elevate Your Personal Brand: Stand Out with Prestige Social! 🚀 In a sea of professionals, standing out is the key to success. Your personal brand is your unique story, and at #PrestigeSocial, we're here to help you make it unforgettable. CEOs, Founders, and Industry Experts, let's work together to craft a personal brand that positions you as a thought leader in your field. Your journey to influence starts here. #PersonalBrand #ThoughtLeadership

"The vibes are off." You know that feeling right? You meet someone and you just ... you can't quite put your finger on it ... and if you're an apologetic Midwestern like me, you feel bad. You WANT to like 'em. You SHOULD. You definitely shouldn't be judgmental when you don't even know them yet! But then ... they just end up being the exact person you thought they were. They lie. They're an egomaniac. They just kinda suck. Blame the vibes. The energy they put out into the world. It turns out, you felt it from jump. You should've trusted those instincts. Yesterday I was talking to MK Getler-Porizkova about their thought leadership, where they outlined how building connected brands is like the vibe check. You can just feel when the vibes are off with a company. It was SUPER compelling and I can't wait for MK to start sharing more of it with the world. I can't stop thinking about it after only 3 minutes hearing their thesis.

Indifference is the least profitable outcome! You have to be prepared to piss off 80% to turn on 20%. You don't need everyone to like you, if you are not being slightly disruptive, then everyone will like you but no one will love you! - The Diary of a CEO - Steven Bartlett This reminds me of my first advertising campaign, we wanted to be disruptive in an industry that that treated their audience as simply 'professionals' and not humans with interests, hobbies and passions outside their job titles. We received negative reviews from publishers! However, we did get noticed! This is a reminder to be being comfortable with being uncomfortable and to continue to challenge the status quo! A great reminder from Steven Bartlett! #brand #advertising #brandstrategy #distruption #marketing #leadership

𝐇𝐎𝐍𝐎𝐔𝐑𝐈𝐍𝐆 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒𝐄𝐒 𝐓𝐇𝐀𝐓 𝐌𝐀𝐓𝐓𝐄𝐑 | grid_worldwide matters. 𝐖𝐡𝐲? 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐆𝐫𝐢𝐝: 📣  Truly understands how to build its organisation 📣  Has the courage to think big 📣  Their big thinking is solid, notwithstanding being big 📣  Truly, deeply cares about its people 📣  Is fully invested in the interest of their clients, above their interests 📣  Has flair and is not afraid to express it 📣  Is ethical and has a firm moral compass 📣  Has a growth mindset and continually challenges itself to be better and different 📣  Remains humble despite its success 📣  Has the perspective to conceive of ideas that others might consider 'off-piste' 📣  Is an example of how advertising agencies can (and need to) adapt to remain relevant and sought after I met Adam Byars some years back. His earnestness struck me (his wickedly good fashion sense didn't hurt, mind you). This has played out in Grid being sculpted, shaped, and refined with deep care and healthy obsessions with the details. True leadership craft. Respect for the Grid leadership (Adam Byars, David Cohen and Nathan Reddy), but also for the less visible contributors too. In the hurly-burly of the advertising sector, only the most fluid and vital businesses will survive. Grid will be one of them! #Craft #CEOship #Leadership #BusinessBuilding #BusinessesThatMatter

After six years of failure, could we fix the unfixable? I found myself as CEO with little thought of what the role demanded. However, I was determined of one thing above all others: that I would make the best use of the one resource I had – my six years of failure. From this I drew three important lessons that would provide the energy to fuel our new beginning: 1. Leading change is a team sport I couldn’t do it alone. We needed a close team at the top if we wanted to build a high-performing organisation. 2. Sometimes, revolution is the only way The scale of the challenge we faced demanded an iconoclastic approach. We resolved there would be no sacred cows in our reinvention of the organisation. And, most importantly, 3. Failure is a prerequisite for success We may not have been clear exactly how we were going to go about our task, but we were certain what we were not going to do. We were not going to repeat the mistakes of the preceding six years. If mistakes were going to be made (and they inevitably were), we were going to make new ones, all of our own. No Bullsh*t Change #change #nobullshit #learninganddevelopment #advertising #marketing #CMO

Flashback Friday to when I created and helped build, develop, and implement communication strategies for some of the world's biggest brands, who partnered with my agency, Torstar. Ironically, I stepped away shortly after this image was taken in 2018 to discover what my own brand could possibly be and what that would mean in terms of empowering others to do the same. 🪄Nailing your personal brand can be an absolute rollercoaster of a ride. 🪄You fear the unknown and need to release the fear of judgement from others. 🪄What I have learned along the highway of life is that when you stand in your truth and anchor this to your values, intent, and purpose, anything is possible. 🪄At any stage in any age you can re-launch and rebrand yourself. You will see the elevated version of the global platform I created after stepping away from agency life into powerful steps come to life in the coming weeks. As we build out our global team, who will become the greatest cheerleaders for the community of leaders we are creating, I could not be more excited to take you on this journey through our social media channels. I will undoubtedly hit some roadblocks, requiring a 45-second mindset switch to feel the fear and do it anyway. Life is too short not to try. Much love, Tory 🦋 #embracechange #leadership #powerfulsteps

Your company brand does not have the same impact as your thought leadership. Fact. In 2024, people are buying from other people. They’re losing interest in faceless brands. And who can blame them? The internet is over-saturated with the same, shiny, corporate pages that are almost indistinguishable. What puts you head and shoulders above the rest is something nobody can imitate. Your personality. Your story. Your values. And they want to know what you stand for, not just as a business leader – but as a person. Your audience is craving authenticity, and true connection. If you can tap into that, it’s what will set you apart. #Social #Marketing #ThoughtLeadership

This clip is from the E.F. Hutton advertising campaign of the late 1970s, "When EF Hutton Talks, People Listen," which was one of the most memorable (and, I imagine, successful) in advertising history. https://lnkd.in/g2bdmBzK For the leaders reading this, do people listen when you talk? Not just hear , but really listen. Are they moved to action - or to behave - the way you want them them to? Or do they inwardly roll their eyes and yawn - "another mind-numbing speech by the boss (or as one of them commenters on that video said: "My Dad always complained to us that he was the opposite of EF Hutton. When he talked, we never listened!")? Whatever kind of leader you are - CEO, manager, team lead, sports coach - part of your role is to inspire, to rouse, to move the ship forward when it's stuck in the harbor. How intently do the people you lead listen to you? And take your words to heart? And act on them? Very much? Somewhat? Or not as much as you like? #influence #persuasivespeaking

Unleash Your Inner Brand Builder and Find Your Creative Path🚀 Discover the secret to building a unique brand that resonates with your audience and unlocks your creative potential. Join us as we explore the journey of a successful leader and learn how to embrace your own brand-building skills. #BrandBuilder #CreativePath #UnlockYourPotential #UniqueBrand #LeadershipJourney #CreativityUnleashed #EmbraceYourPassion #PersonalBranding #InspiringLeadership #CreativeJourney