We all love playbooks, right? Especially those that are tested and successful. I am very fond of those that are human-focused.
One of the plays our RevOps team uses is known as the "Product Revenue Play."
Here's how it works:
If a customer is under-utilized, work with them and adjust the contract to meet them where they’re at. Adjusting the contract not only protects your revenue for the future, it also helps you become a trusted advisor. You are there for them.
If your customer has layoffs, call them and ask how they’re doing. Be their partner, not a check-taker.
Show your customers how you are protecting your revenue and share your advice.
Yes, you can automate how you do these things, using usage triggers to create activities or opportunities, and notifying teams in Slack. But the end product is human interaction, not just contract value.
Our RevOps team put together more of these playbooks together to help you create even more value to you, your team, and your customer.
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