Laura Lasiter’s Post

Exciting day for Measure Protocol! We officially launched our new platform. Most of our sales team worked at publishers/media companies in our past lives, and we know the importance of compelling, competitive insights to drive revenue. With our new platform, you can now leverage holistic consumer behaviors across intent, purchase and affinity to grow your business. Initial response has been incredible! Thank you to the entire Measure team for your herculean efforts to bring this to life. And, thank you to Joshua Lowcock for your shared passion to bring more quality, permissioned data into our industry. Let's do this! https://lnkd.in/geW9vZ4K #saas #data #zeroparty #insights

In 2024, marketing is shifting towards self-service advertising, prioritizing consumer consent, and emphasizing diversity and inclusion to improve customer experiences. Data analytics are transforming customer support, while agile strategies like the Minimum Viable Product approach are driving digital success. To stay ahead, invest in self-service ad platforms, prioritize transparency, embrace DEI initiatives, leverage data insights, and experiment with MVPs. The marketing landscape is changing fast, so adapt and thrive! #MarketingTrends #DigitalMarketing #SelfServiceAds #ConsentBasedMarketing #DEI #CustomerExperience #Analytics #MVP

The surprising ROI of building a community. Ever wondered about the real ROI of building a community around your DTC brand? Glossier's journey offers a masterclass in this. Customer Retention: Glossier's community-centric approach mirrors industry findings where strong community engagement can boost retention rates by up to 25-30%. It's not just loyalty; it's a revenue multiplier. Product Innovation: By tapping into community feedback, Glossier mirrors trends where brands see a 20% faster time-to-market and a 15-25% increase in sales for new products. Their community is a collaborative innovation hub. Marketing Power: Glossier's word-of-mouth marketing aligns with studies showing such methods can generate 2x the sales of paid advertising. Referral programs can increase customer retention by up to 37%. Support Efficiency: Emulating Glossier's community-driven support approach can reduce customer service costs by up to 20-30%, a significant saving that impacts the bottom line. Data-Driven Sales: Leveraging community insights, akin to Glossier's strategy, can lead to a 10-20% increase in sales, showcasing the power of customer-led marketing. Resilience in Downturns: Brands with active communities, like Glossier, often experience a 15-25% lower churn rate during market downturns, underscoring the value of a loyal customer base. Investing in community building, as Glossier exemplifies, goes beyond feel-good metrics. It's a strategic move with quantifiable ROI, transforming customers into advocates and driving sustainable growth. #marketing #ceo #sales #businesstips #growth #advertising #money #technology #community #socialmedia #customers #revenue #roi #marketingtips #networking #content #marketingupdates #ecommerce #shopify #meta #google #tiktok #youtube

Most businesses think they're delivering personalized experiences to their audiences -- but most consumers disagree. Closing the "expectations gap" is critical to driving sustainable growth. If you've been thinking about how you can activate your GA4 data to fuel optimization and personalization, look no further -- our new article gives you a detailed overview of how to integrate your GA4 deployment with Optimizely. https://bit.ly/3JW9oAY

MarTech Cube features a recent interview with our CEO, Manu Mathew, where he dives deep into the innovative strategies behind Cohora's success in transforming customer engagement for direct-to-consumer (DTC) and e-commerce brands. Check out key highlights, including the power of zero-party data in driving personalized customer experiences, the importance of fostering brand advocates through post-transaction engagement, how predictive analytics and dynamic segmentation enhance customer loyalty and retention, as well as insights into the future of customer-centric engagement and the role of emerging technologies. hashtag#zeropartydata hashtag#customercentric hashtag#personalization hashtag#brandadvocacy

In today's digital age, mastering growth metrics is essential for expanding market share and achieving long-term success. My latest article covers two key areas: Awareness & Acquisition Metrics and Business & Product Engagement Metrics. In simple terms! ✨ Awareness & Acquisition Metrics: Ad Impressions: Measure brand visibility. Ad Clicks: Track user interest. Click-Through Rate (CTR): Gauge ad relevance. Total Installs: Assess acquisition effectiveness. ✨ Business & Product Engagement Metrics: User Registrations: Track growth. Engagement/Churn Rate: Optimize user experience. Active Users: Understand user behavior. 👉 Read the full article here: https://lnkd.in/eqrfC3r2 #GrowthAnalytics #BusinessSuccess #KPIs #DigitalMarketing #CustomerEngagement #MediumArticle Share your thoughts in the comments! ⬇️

🚀Unlock the power of Multi-Touch Attribution with ReBid's Advertiser’s CDP! 🌐In today's digital landscape, understanding the customer journey is complex. Enter multi-touch attribution, a game-changer for marketers. It assigns value to each touchpoint, revealing the real impact of your marketing efforts. 📊With ReBid’s Advertiser’s CDP, track and analyze every interaction across channels to optimize strategies and enhance the customer experience. Say goodbye to simplistic attribution models and hello to data-driven insights that drive ROI.💰 🌟In a world inundated with information, multi-touch attribution is not just a fancy term; it's a necessity. Embrace it with Advertiser’s CDP to truly understand your customer's journey and supercharge your marketing efforts. #Marketing #DataDriven #MultiTouchAttribution #ReBidCDP https://lnkd.in/dBkawWy9

Mixpanel's cohort analysis further segments users based on specific behaviors, offering a deeper dive into engagement patterns Free 1 year 👉 https://lttr.ai/AUSvv #giveaway #softwaregiveaway #freesubcription #SoftwareShopGiveaway #GrowthPlan #FreePlan

Unlocking the Secrets to Higher Conversions: The Power of Personalization In today's digital age, where information is abundant and attention spans are fleeting, businesses often find themselves in a conundrum. They experience high traffic on their platforms, but a significant portion of these visits don't translate into tangible results. If you've ever found yourself pondering over this puzzle, the missing piece might just be personalization. Personalization is not just a buzzword; it's a powerful tool that can make or break your user experience. Imagine walking into a store where the salesperson knows your name, remembers your last purchase, and can recommend products based on your preferences. That's the kind of experience users expect online as well. When content is tailored to your audience's individual needs and preferences, it resonates on a deeper level. It speaks directly to them, addressing their unique challenges and aspirations. This not only enhances user experience but also fosters trust and loyalty. And when users feel understood and valued, they are more likely to take the desired action, be it signing up for a newsletter, making a purchase, or any other conversion goal. But how can businesses achieve this level of personalization? It starts with understanding your audience. Dive deep into analytics, conduct surveys, and engage in conversations. Use this data to segment your audience and tailor your content accordingly. Remember, in the world of digital marketing, one size does not fit all. Personalization is key if you're looking to boost conversions and foster deeper connections with your audience. It's time to move beyond generic content and embrace the power of tailored experiences. #LBMConsultingCA #PersonalizationPower #BoostConversions #UserExperienceMatters #DigitalMarketingInsights

📊In today's hyper-competitive market, personalization is a must! Recent data reveals that a staggering 43% of consumers have stopped purchasing from companies that did a poor job of personalizing their customer experience. In a world where customers expect tailored recommendations, relevant content, and a seamless shopping journey, businesses that prioritize personalization gain a significant edge. Are you providing your customers with a personalized experience that keeps them coming back for more? It's time to put personalization at the forefront of your strategy and create meaningful connections with your audience. Connect with our experts at New Road and book a free consultation at www.newroadadvertising.com! 🤝💼 #NewRoadAdvertising #Advertising #AdvertisingAgency ⁠:⁠ ⁠:⁠ #CustomerExperience #B2BMarketing #MarketingInnovation #BusinessCommunity #MarketingTools #BrandEngagement #BrandLoyalty #TargetedAdvertising #ExpertInsights #BusinessGrowth #MarketingTips #MarketingSolutions #GoogleBusinessProfile #SEOTips #PPCAdvertising #GoogleAds #CreativeMarketing #BuildYourBusiness #GoogleBusiness #BusinessStartup #SearchEngineOptimization #BusinessConsulting #MaximizeROI #DigitalMarketingAgency