Laura West’s Post

Many business coaches and consultants spend 90% of their time crafting content — but it doesn’t attract the right clients. — So they jump from one marketing trend to another — Experiment with various social media platforms — Try every new tool on the market And wonder “Why isn’t my audience growing?” — Now your message is diluted — Your authority in your niche is questioned — Your lead flow is erratic and often unqualified You get some likes and shares, but because you didn’t: — Start with a content strategy grounded in thought leadership… — Ensure your messaging resonates with your ideal client… — Leverage your expertise in a way that showcases your unique value… Your impact and client acquisition remain minimal. — & the few leads you get, “aren’t the right fit.” — It’s tempting to revert to more direct, less strategic sales tactics — You question the sustainability of your consulting business — Doubt and frustration become frequent visitors It's reversible — quicker when your content positions you as the go-to expert in your field. 💡 The type of thought leadership strategy where: — You articulate your value proposition through every post — You attract and engage ideal clients with ease — You establish a consistent and qualified lead flow — Your LinkedIn profile becomes a powerful client attraction tool — You master the art of turning conversations into clients — You define and dominate your niche The type of strategy that won’t consume all your time but: — Transforms you into a client magnet — Elevates your brand above the competition — Asserts your expertise and authority — Expands your network with quality connections — Fuels your business growth The type of strategy that positions you as the only logical choice. DM me “thought leadership” if you’re ready for a game-changing strategy and to step into the spotlight from day 1. #coaching #success #growthstrategy

With just over a week to go before The Big Event here's a reminder of what you can expect on the day... A day dedicated to YOU - packed with insights, tips, and strategies from industry experts to help you lead and grow your agency in the ever-evolving landscape. Check out the amazing lineup below!👇 Secure your spot now before it's too late: https://lnkd.in/esAKxZzr Hosted by the amazing Clair Heaviside, co-founder of Serotonin 🗣 SPEAKERS Lucas Bergmans 🚀, Brandside CMO - Ask Me Anything Get a chance to ask an experienced, senior brand side marketer any question to help you understand the mindset and perspective of a CMO in 2023. Kathryn E. Strachan, CopyHouse - Activating Your Network Learn how to grow a network, develop a personal brand, and drive connections and conversations back into your agency. Phil Blackmore, Create Health - One Vision. Multiple Paths. Learn the basics to consider when creating a team vision amidst changes in customers, competitors, society, and technology. Joanne Reid & Jenny Plant - From AM to PM Discover why splitting the AM/PM roles is crucial for growth and learn how to structure them for maximum value. Jonathan C. Legal - Protecting Your Revenue, Staff, and Creativity Learn the top 3 things you should have in place to ensure watertight legal protection for all parts of your agency. Sarah Brewster, Fresh Seed HR - People and Culture Understand the 5 new basics you need to consider in your agency regarding people, culture, and values. Daryll Scott, Psychological Performance Coach - Making Magical Moments That Matter Understand the three leadership communication challenges and the interpersonal awarenesses that are game changers. 🎤 PANEL DISCUSSIONS Finance Panel - Revealing the Core Basics Gain valuable insight and advice on tracking and improving profitability, managing cashflow, and planning for the long term. Panelists: Luci Perry, Freestyle Rob Dando, FINALLY Joe Walton, Fight or Flight Alfie Wenegieme FCCA, Cactus Agency Growth Panel - Marketing Your Agency in 2023 Discover how to approach your agency marketing and build your sales and marketing engine. Panelists: 🌵Dan Archer, Cactus Camilla Honey, jfdi Jennifer Szczepaniak Sloane, MBA, Dark Horse Vimal Patel, Giant Digital #Agencynomics #AgencyGrowth #AgencyLife #CommunityBuilding

🚨Quick update - less than 20 tickets left!🚨 Are you an agency owner? Then you can't afford to miss our Big Event on 11th October! A day dedicated to YOU - packed with insights, tips, and strategies from industry experts to help you lead and grow your agency in the ever-evolving landscape. Check out the amazing lineup below!👇 Secure your spot now before it's too late: https://lnkd.in/eT32SiQu Hosted by the amazing Clair Heaviside, co-founder of Serotonin 🗣 SPEAKERS Lucas Bergmans 🚀, Brandside CMO - Ask Me Anything Get a chance to ask an experienced, senior brand side marketer any question to help you understand the mindset and perspective of a CMO in 2023. Kathryn E. Strachan, CopyHouse - Activating Your Network Learn how to grow a network, develop a personal brand, and drive connections and conversations back into your agency. Phil Blackmore, Create Health - One Vision. Multiple Paths. Learn the basics to consider when creating a team vision amidst changes in customers, competitors, society, and technology. Joanne Reid & Jenny Plant - From AM to PM Discover why splitting the AM/PM roles is crucial for growth and learn how to structure them for maximum value. Jonathan C., Hybrid Legal - Protecting Your Revenue, Staff, and Creativity Learn the top 3 things you should have in place to ensure watertight legal protection for all parts of your agency. Sarah Brewster, Fresh Seed HR - People and Culture Understand the 5 new basics you need to consider in your agency regarding people, culture, and values. Daryll Scott, Psychological Performance Coach - Making Magical Moments That Matter Understand the three leadership communication challenges and the interpersonal awarenesses that are game changers. 🎤 PANEL DISCUSSIONS Finance Panel - Revealing the Core Basics Gain valuable insight and advice on tracking and improving profitability, managing cashflow, and planning for the long term. Panelists: Luci Perry, Freestyle Rob Dando, FINALLY Joe Walton, Fight or Flight Alfie Wenegieme FCCA, Cactus Agency Growth Panel - Marketing Your Agency in 2023 Discover how to approach your agency marketing and build your sales and marketing engine. Panelists: 🌵Dan Archer Archer, Cactus Camilla Honey, jfdi Jennifer Szczepaniak Sloane, MBA, Dark Horse Vimal Patel, Giant Digital #Agencynomics #AgencyGrowth #AgencyLife #CommunityBuilding

I like to share the BTS of my creator journey as a 2x Founder, 3X CMO and Single Mom of 3. In 2023 I launched 2 businesses with 1 more coming in 2024 (sneak peak below). Each business is built around one of my core competencies (marketing, content creation, productivity, leadership coaching) but hit different audiences & price points. ---------------------------------- Business 1: 🧩 Life's a Game Personal & professional growth strategies, GTM planning and leadership coaching / productivity tips to avoid burnout. Audience: Creators, Builders and High Performers Income Streams: 💵 Newsletter Sponsorship 💵 Digital Courses (Coming 2024) ---------------------------------- 🧩 Office Hours: Group coaching & the BTS of my creator journey. Audience: Builders and Creators looking for accountability and get more 1:1 advice from me and a group of builders. Daily Slack Weekly Videos Monthly Live Webinars Income Streams: 💵 Quarterly Membership ---------------------------------- Business 2: 🐣 Break An Egg! Daily Newsletter Build the habit of showing up online every day w/ quick and easy social prompts from me and Jack Appleby Audience: FT employees looking to show up online more to advance their career. Income Streams: 💵 Paid Newsletter 💵 Accountability Groups ---------------------------------- 👀 Business 3: Coming 2024 Audience: Marketers navigating the journey to CMO or Fractional CMO. Hope that's helpful to see!!

3 Simple Tips to Increase Client Retention for Business Coaches Retaining clients is crucial for long-term success and stability in your coaching business. It ensures ongoing revenue and helps build a loyal client base. 1. Regularly check in with your clients: Frequent touchpoints show you care about their progress and are available to support them. 2. Provide personalized value and resources: Tailoring your coaching to meet individual client needs keeps them engaged and satisfied. 3. Set clear expectations and goals from the start: Clear goals and expectations prevent misunderstandings and help clients see the value of your coaching. Implement these tips to foster long-lasting client relationships and create a stable coaching business. See how Focused.com can help you get and keep more clients. Get a free demo at https://focused.com #BusinessCoaching #ClientRetention #CoachingTips

How do you get hired as a coach, consultant? It's a question that many coaches, consultants ask. The challenge lies not in their skills or expertise, but in effectively marketing their value So, what's the solution? It begins with a shift in approach—a shift towards clarity and strategy. I built a framework I call MORE. It serves as a blueprint to attract clients. Here's the break down: 🔍 Message Clarity: The foundation of any marketing effort lies in articulating a clear and compelling message. Do potential clients understand what you offer and how it benefits them? Start by ensuring your message resonates and stands out in their minds. 💡 Offer Clarity: Once your message is clear, it's time to focus on your offer. Are you effectively communicating the value you bring to the table? Make sure your proposition is enticing and leaves no room for ambiguity. 🎯 Right Audience, Right Time: Crafting the perfect message and offer is only half the battle. You also need to identify your ideal audience at the right time. Tailor your approach to align with the needs and preferences of your ideal audience. 🔧 Execution: Finally, execution is key. Develop and implement a sustainable process and system that ensures consistency and effectiveness in your marketing efforts. Whether it's networking, content creation, or outreach, having a solid execution plan is essential for long-term success. The MORE framework: - Message Clarity - Offer Clarity - Right Audience, Right Time - Execution It's not just about being competent—it's about effectively showcasing your expertise and value to your clients. What's your take? 👇 Great chat Kurt André #coaching #consulting #marketing PS: I built a digital course on this. It's hard work, but that's why it works. Will put link in comments.

The key questions Cactus 🌵 help agency founders understand are: How are you performing as a business vs your competitors and the market? What is your business worth and what makes it attractive or less attractive to buyers / clients? What do you need to do to achieve your personal and business ambitions? The last question is critical - owners need practical, actionable recommendations, not just high-level, strategic advice. This advice needs to come from experts that understand agencies, the shifting market landscape, and lessons learned from working in and with hundreds of businesses in the space. At Cactus 🌵 we have a pool of experts all with agency backgrounds that we parachute into agencies to solve challenges and build value across: 💵Finance 📬Delivery 🎤Talent 🏋️Leadership/Performance Coaching 📢Marketing 🧐Data/Analytics 📱Technology 💰M&A With a clear understanding of current performance, industry benchmarks and vision for the future, a robust plan can be formed that is exciting and achievable. The journey to hit those milestones and targets won’t be linear, but with a clear plan and regular external support you can: 🧱Build a better Now and exciting future for the team to get behind ⏭️Identify and foresee the Next, via early warning signs of potential issues and opportunities ahead 🔮Spot the Future via market forces, understand the trends and anticipate tomorrow’s innovations in the context of the changes to the industry landscape Evolve, adapt and be able to act on changes in circumstances to update plan or get back on track With these tools and support, you should exceed expectations, achieve the plan sooner and have less sleepless nights Get in touch if you want to see how we can put this in action in your agency

How does personal branding bring money to the business? Productivity Guru Ali Abdaal is a brand. He posted 2 job openings this month inviting a copywriter and community manager to join his team. I`m sure that the lion’s share of applications stemmed from the desire to work with Ali himself. If you are an expert or founder still hesitating whether to invest in your personal brand or not, read about its benefits⤵ 1️⃣ Higher Marketing Effectiveness Statistics show that conversion rates increase by 25% when the company's founder is recognizable. 2️⃣ Attracting Partners  - franchisees, investors, etc.: When the founder has a reputation and trust, others are willing to work with them on much better terms, resulting in an influx of offers. 3️⃣Attracting and Retaining Talented Experts: Top professionals not only want to earn well but also want to be involved in something significant while developing. When the owner conveys their values, larger goals, and expertise, they are perceived as a leader, mentor, someone worth following. 4️⃣Corporate Culture Management: The owner can communicate values and reach teams at different levels, thereby influencing their motivation and embracing of the company's vision. This is especially important when the business is so large that it's difficult to reach every employee. #PersonalBranding #BusinessRevenueBoost #PartnershipSuccess #TalentAttraction #CorporateCultureInfluence #MarketingEffectiveness #ExpertiseRecognition #TeamMotivation #BusinessGrowth

🚀 Dive into the Latest Edition of Growth Matters! 🚀 The Growth Matters newsletter continues to be a pivotal resource for thousands of business leaders worldwide, offering stories from the trenches and insights into how impactful leadership is transforming hundreds of companies. 📌 In this edition of Growth Matters: 🏆 Forbes Communication Council: Benefits of fCMOs, Agencies, and Consultants: Understanding different hiring options in marketing leadership is crucial for optimizing marketing efforts. Fractional CMOs can coach in-house teams, bringing in innovative tactics and ensuring agencies deliver top results. Kurt Uhlir emphasizes, "A Fractional CMO enables companies to tap into expertise that would typically be financially out of reach. This approach can bring in fresh, innovative tactics; teach scalable processes to the in-house team; and ensure any outside agencies are delivering truly top results for their costs." 💡 Non-Traditional Productivity Techniques: Unlock your team’s full potential by mastering productivity through strategic self-awareness. Learn how defining clear outcomes, focusing on impactful work, and establishing personal productivity rhythms can transform performance. 🎧 Podcast Spotlight: Learn How to Apply Modern Marketing & Innovation to Scale Any Company - Over 10k listens! Bill Risser's podcast features a wide range of topics related to innovation and modern growth strategies, with insights from Kurt Uhlir. This conversation highlights the importance of innovation in marketing and growth strategies, with engaging discussions on mobile, spatial data, logistics, SaaS, martech, and real estate. 📈 Redefining CMOs: From Brand Builders to Revenue Generators. The role of CMOs is evolving, focusing on long-term business outcomes and revenue growth rather than just branding and pay-per-click campaigns. This transformation is crucial for companies aiming for strategic investments and sustained success. Kurt Uhlir’s insights throughout this newsletter provide actionable strategies for optimizing marketing leadership, enhancing productivity, and driving growth through innovation. His approach is reshaping how CEOs and companies view and hire CMOs, making a significant impact on the industry. 🔗 Click through to read the full newsletter and join the discussion. If you find these insights valuable, give it a like and share your thoughts! https://lttr.ai/ATe6B #GrowthMatters #MarketingStrategy #Productivity #Innovation #CMO #KurtUhlir #BusinessLeadership #DigitalMarketing #Forbes

🔑 Keep Going.... It's The Simple Things That Help You Create Success 🔑 Keep It Simple Superstar 🌟 Wild Simplicity is all about keeping things simple💯 Wild Simplicity 🚀 is my proprietary method that I created as a high level business Advisor and Strategist for celebrities and some of the biggest brands in the world for 20+ years 💡 Wild Simplicity is all about implementing the following frameworks in a step-by-step fashion that helps you connect with your ideal clients in a way that speaks directly to them. 📺 And cultivating authentic thought leadership in your industry. Wild Simplicity begins with a solid Personal Branding foundation that lasts a lifetime and makes people feel something, makes them feel alive or inspired just to know you or see you or to see your posts. ....and they WANT to work with you because they want more of the REAL. They want more of your Inspiration because you show up as a true thought leader. 🚀 And when your Personal Branding is done the RIGHT way, with a Profit Focused Ultra-Niche, all you need to do to attract clients and customers is: 1. Introduce yourself to people (or have others introduce you) & cultivate authentic relationships with people and network in communities, masterminds, societies & more. 2. Get in front of people in the media or social media 3. Have a Strong Lead Generation System ✈ .... and with those 3 ingredients, you'll get all the business you want, for the rest of your life. Because an authentic Thought Leader brand helps you create a life-long legacy business. When you're ready to showcase who YOU are as a professional to the world and build a Global Thought Leader or Celebrity Entertainment Empire..... 🎙 I'm Looking for Speakers, Experts or Entertainers with over 3+ yrs of experience who are not afraid of Millions or Fame..... Who Want To Build A $25k-100K+/Mo Thought Leader Empire & Be Featured On My Global Thought Leaders TODAY TV Show. Comment "EMPIRE" or Inbox Me For Details On How To Apply 🌝 🔥  #realbranding #personalbrand #jdwildflower #thoughtleadership #coaching #branding #consultants #growthhacking #thoughtleader #coachingbusiness #speaking