Laura Heisman’s Post

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Marketing and Communications Executive

Coming off an incredible week at the Dynatrace Sales Kickoff, it was one of the most motivating SKOs I’ve been a part of – and one that embraced Marketing. It is a great partnership with CRO Dan Zugelder and all of Sales leadership and their teams. In today’s enterprise software buying cycle, there are 28 steps on average - ranging from web to social to SDRs and sales teams. The Marketing + Sales alignment is more important than ever before. Joining the leadership team on stage at SKO, sharing the marketing goals and priorities in growing the business, was an absolute joy. I am committed to a customer-first Marketing team, aligned to Sales and Product, and in making our customers heroes. The excitement and the desire to win together – across Sales, Marketing, Product, and all of Dynatrace – tells me it’s going to be a strong year!  #Dynatrace #Teamwork

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tracy-ann palmer

Global Keynote Speaker & Executive Coach | Board Member |Investor | Author | Podcast Host | Singer Songwriter | Founder Non-Profit

2mo

Fantastic, two powerhouses on that stage!

Zahid Hossain

Managing Director & CEO at LSP Global Forwarding (BD) Ltd | Managing Director & CEO at IOR Cloud Ltd

2mo

Sounds like an electrifying experience at the Dynatrace Sales Kickoff! It's refreshing to hear about the seamless collaboration between Marketing and Sales, recognizing the pivotal role they play in today's complex buying journey. Your commitment to customer-centric marketing and aligning with Sales and Product is commendable. Wishing you and the entire Dynatrace team a year filled with success and achievements!

Dan Zugelder

Chief Revenue Officer, Dynatrace

2mo

Thanks Laura Heisman for the tight alignment and strong partnership. FY25 will certainly be a success.

Alisha Lyndon

Consultant I Author of "The ABM Effect" I Founder & CEO Momentum ITSMA I Host The Account-Based Marketing Podcast I Helping to design, operationalize and embed ABM programs

2mo

Customer-first marketing team 🙌 love this Laura Heisman and the Dynatrace team.

Jeff Zindel

Enterprise Account Executive

2mo

So excited to see you and your team show the world what they have been missing!

So glad to have you at Dynatrace, Laura. Your impact is already being felt. Awesome!

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