LatAm Intersect PR’s Post

To forge genuine #connections, your brand needs a thoughtfully designed #strategy that resonates with your #goals and #audience. Elevate your influence—let’s craft your next move together.

When it comes to #shopping, it's not just about what you buy, but also largely about the experience and the inspiration that the environment provides. As consumers continue to rely on online shopping, the experience has lost its charm and has essentially become a chore. Pinterest, however, differentiates itself from other online shopping platforms because it creates an experience based on #inspiration, with the understanding that consumers crave the unexpected. According to #Pinterest, 97% of top searches on the platform are non-branded, which means that people go there looking for something specific but not a #brand in particular—they want to be inspired by the ideas they find. And those ideas spark a desire to shop. Is your brand making the most of Pinterest's inspiration-based #ShoppingExperience?

#CGI technology + #newsjacking to tell a brand’s story. Good #communication strategies are all about the audience and their interests, mixed with a pinch of #creativity. When engaging with your audience, the #POV must always prioritize their perspective. This is the key to staying ahead of the competition. Caudalie is going viral on #TikTok by leveraging CGI to seamlessly join trending conversations. #Kudos to them for promoting their services without it feeling like unwanted content. Brands, take note! #OlympicGamesParis2024

#GenZ, the most socially savvy generation, is increasingly stepping away from #SocialMedia due to feelings of sadness, anxiety, and depression, with 41% reporting negative emotions from these platforms, according to a recent survey by #Origin. Although many recognize the benefits of social media, they are more likely to disengage from content that makes them feel insecure. For #brands, this shift underscores the importance of adopting human-centered strategies that prioritize #personalization and genuinely understand users' needs and desires. By taking a more human approach, brands can build genuine connections and address the emotional challenges their audience faces, while also seizing the opportunity to engage the 77% who believe the platforms offer more benefits than drawbacks.

Tune and measure #SEO efforts with non-invasive audience #data. Run a search on mobile devices in Mexico for key business topics like #BlackFriday using Share of Find. Instantly see how often a brand appears to users across various social media platforms during a specific #holiday, even for those who may not yet know which phone they want.

Companies can no longer afford to engage superficially or risk being seen as opportunistic. Modern consumers demand authenticity and genuineness in addressing social and #EnvironmentalIssues. At LIPR, we are committed to playing our part in improving the planet and enhancing our interactions with one another. Our #Diversity, #Equity, and #Inclusion (#DEI) & #Environment services are designed to help our clients make a positive impact in their industries and communities. We champion transparency, authenticity, and the power of communication for the greater good. Ready to make a meaningful impact? Learn more here >> https://lnkd.in/dWTxjPUX