Lara Krug’s Post

The Oscars have just pulled off the PR stunt of the year and showcased how all PR is NOT good PR. Here's why... In the short term, they've dominated headlines around the world. They've blown up social media. They've got all eyes on them and everyone is talking about them. Which is ultimately what every brand wants. BUT, they were so shortsighted that they didn't think about how this would be more damaging to them long term. They want to distract from the assault of Chris Rock. They want everyone to talk about them. They've proven that they will ironically assault every single women's rights movement and fight for equality in a male-dominated industry, all for the sake of ratings and attention. The thing is, this shows they don't care. They have no integrity and no authenticity. Every time they've been praised for fairly awarding diverse talent, was nothing more than virtue signalling and a lie. Dismissing the key women in the Barbie movie shows they just went for the attention and they've got it. Despite the outpouring of anger and calls for boycott, they'll get record ratings too. Everyone will be tuning in to see Ryan Gosling criticise them for failing to recognise the woman who brought billions back into cinemas which are struggling right now. Greta deserves the recognition of an Oscar as many of the hardworking people behind the scenes in the movies do. Her achievements with Barbie speak for themself. Margot did a stunning job too with her portrayal of the character plagued with stereotypes and low expectations. Ultimately the Oscars will get all eyes on them and mass press coverage of the night too. But long term, I don't think there's any coming back from this absolute atrocity. It will go down as the worst of many Oscars incidents and any attempts to rectify this wont be believed. Is this the last we'll see of the Oscars? #oscars #barbie #barbiemovie #MargotRobbie #GretaGerwig #oscarnight #Publicrelations #PRstunt #PRfail #mediarelations #presscoverage #femaleleaders #oscarnominations

New post on my business page! #BarbieAI #Barbiemidjourney

Estate plans aren’t exciting until something goes wrong. This is especially true when it comes to celebrities. Learn lessons from beyond the grave from Todd Cordell, Senior Vice President, Trust Director via our blog: https://bit.ly/3sa9csZ #Trust #EstatePlanning #ThoughtLeadership

"When a person becomes a public figure, it can be difficult for them to navigate how to maintain a private life, especially in a crisis." Read more about how celebrities navigate public scrutiny in a crisis in Halston Seton's article below!

This. A masterclass in leadership. 🙌

It might seem like an unlikely pairing... E.L.F. BEAUTY and their "Change the Board Game" initiative to raise awareness around board diversity. Bottom line... board diversity is not only the right thing to do, it also drives profitability. E.l.f. Beauty chairman and CEO, Tarang Amin, said in a statement that he believes the company’s unique board of directors has helped it report 20 consecutive quarters of net-sales growth, and 1,500% stock growth in the past five years. Their goal? Get other companies to follow suit and double the rate of women and diverse candidates being added to U.S. corporate boards by 2027. With Billie Jean King literally serving up stats, this clever campaign is no doubt reaching a varied audience – folks who may have never thought about the diversity on boards. And that’s the point. From a marketing perspective, E.l.f. is knocking it out of the park. A quick check of their socials and their latest board post on Instagram has close to 1,000 comments and almost all are excitedly encouraging. Can E.l.f. mobilize other companies? Hard to say. Are consumers proud of E.l.f. taking the lead on this initiative? It appears so. This might just be the right mix of marketing and social impact that can make a difference. What do you think of E.l.f.’s campaign? https://lnkd.in/e-9wBgHN #Marketing #Ads #SocialImpact

Knowledge is power, and here’s a powerful statistic: Only 4% of all media in the United States is Black-owned. At Group Black, we believe in changing this narrative. Black-owned media companies are necessary to amplify diverse voices, empower communities, and reshape the media landscape. #WhereCultureCallsHome #RepresentationMatters

Check out this engaging blog post discussing the recent revelations about the relationship between the two iconic figures! An intriguing insight into the personal lives of these celebrities. Click the link to read more: https://ift.tt/b9ufosh

This country has whitewashed every form of bigotry and oppression throughout history. This ain’t nothing new. Just a continuation of the same failed mistakes of the past. We won’t ever learn until we, you know, learn. Yes, antisemitism is a huge problem. The Nazis were funded by American businessmen. In WW2 as they are today. If Kraft had to choose between another holocaust and giving up his stolen wealth and unearned position in life, he would choose another holocaust 100 times out of 100. In many ways, he already has. Consider the impact of endless consumerism on our planetary health. Consider what wealth inequality means for those who can’t buy safety. Most of these people don’t have a leg to stand on. Zero room to talk. Fascism is how capitalism protects itself from the economic and social reforms that are needed to right historical wrongs, inevitably forcing those harmed by it into revolution. A desperate last resort act of self preservation. This is a case of the problem looking at itself in the mirror, and lacking the self awareness, empathy, and historical context to even know it. “It’s me. I’m the problem.” -Taylor Swift

TTop Gossip Highlights of the Day: Celebrity Gatherings, Manager Splits, and New Beginnings It's been an exciting day in the world of celebrities and gossip. Here’s a quick roundup of some o