Lana McGilvray’s Post

“As the industry embraces this new era, one thing is clear: The future of advertising is dynamic, consumer-centric and filled with limitless possibilities for brands to connect and resonate in meaningful ways,” writes Fetch CRO Robin Partenheimer Wheeler. In a recent ADWEEK executive byline, Wheeler breaks down the third wave of digital advertising and the power of unified commerce – a fully integrated approach that provides a seamless experience across all consumer touchpoints. This full-funnel tactic allows for consistent and authentic customer engagement, driving incremental growth and creating lifelong brand advocates. Now is the time for ad professionals to get serious about the new digital landscape. Read Wheeler’s full piece to learn more: https://lnkd.in/eWPjx4xb #unifiedcommerce #retailmedia

A new era of digital #advertising is here and it's #CommerceMedia. Though it's typically used interchangeably with #RetailMedia, commerce media transcends retail media to encompass non-retail businesses. In addition to traditional retailers, mobile platforms, hospitality brands, credit card companies, fitness brands and more are beginning to monetize their first-party data. Commerce media enables #advertisers to address the full funnel and reach consumers across the open internet. The future of commerce media and digital advertising will be more dynamic, consumer-centric and filled with limitless ways for brands to connect with consumers. Is your ad #agency prepared to navigate this fast-paced media channel for your clients? We encourage you to read that article below to learn how you can position your agency to thrive in the commerce media era. #retail #retailinnovation #RMN #RAMPs #programmaticadvertising #programmatic #programmaticads #programetrix https://lnkd.in/g-guHgjb

Here's three opinions we totally disagree with: ❌ "Ads are ugly" ❌ "Ads scare users" ❌ "We wanna be an aesthetic marketplace and ads can't do that" Here's three opinions we totally agree with: ✅ Retailers should be careful when deploying ads, they need to be well-integrated, match the aesthetic and attract users ✅ Ads don't have to be a pop-up, or flash across the screen, something discrete will likely bring a higher ROI anyway ✅ Relevance is key to advertising, small ads in prime locations in relevant spots ENSURE a strong ROI What's the obvious recommendation? Sponsored listings. Swipe below to see what we mean: discrete, highly relevant, extremely strong performance. #userexperience #advertising #sponsoredlistings #retailers #superapps Topsort #retailmedia

𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 has blossomed into a vibrant and crucial segment of digital marketing. It's the unstoppable powerhouse at the intersection of ad technology and e-commerce, where savvy retailers leverage their digital platforms to monetize space by featuring ads from various partners. The journey of retail media is one of remarkable transformation—from the primitive banner ads that harmfully impacted user experience to the sophisticated, integrated campaigns we see thriving today. What are the cutting-edge retail media solutions for modern marketers? Read in our blog to find out! https://lnkd.in/dEnQjB5q #DigitalMarketing2024 #RetailMedia #DigitalAdvertising #EcommerceRevolution #Inhabitad #MarketingTrends #InnovateWithInhabitad #RetailInnovation #RetailMediaRevolution #blog

From banner ads to sponsored product placements, the retail landscape is evolving, and Syndigo has the solution you need for a successful ride! 🌐 Discover how Retail Media Networks (RMNs) are reshaping the consumer experience and gain insights on: 📈 Projection of Retail Media Ad Spend Growth 🌐 Factors Driving the Surge in Ad Spending 🎯 Syndigo's Share of Voice: The Ultimate Solution Maximize your brand's digital impact. Read the blog now and explore more on our website! 👇 https://ow.ly/RCfG50QhE5y #RetailMedia #DigitalMarketing #AdSpend #BrandSuccess #RetailTransformation 🚀💻

Where should marketers invest when planning multichannel strategies for 2024? From video game advertising to e-commerce sales - there's plenty for brands to focus on over the coming year. Learn more in The Drum: https://ow.ly/aF1V50PPj7J #News #Marketing #Technology #VideoGames #Ecommerce

Meta Catalog ads are an important tool for elevating your advertising strategy.  🛍 ✨ Showcase a dynamic array of products, maximize exposure, and strategically expand your reach with personalized shopping experiences. 💡 Swipe below for more ⬇   #metaads #CatalogAds #metamarketing

Create holiday ad campaigns that convert!🎄 What are the highest-converting months? Online or in-store—where to dedicate ad spend? Are consumers splurging or saving this season? Do we target mobile, desktop, or both? These are just some of the insights from the Microsoft holiday advertising guide:🚀 🌟Early Planning: Brands see a spike in website visits and purchases in September and October. 🌟Holiday conversions will come from October clicks. On average, 67% of November purchases and 50% of December purchases were directly attributed to consumer clicks in October. 🌟Deal-seeking is the new “shopping fever.” Over 2/3 of US shoppers spend the most time looking for coupons and deals. EMEA deal-seekers spend 33% more time searching compared to the average shopper. 🌟Diversifying your ad strategy pays off. 28% of holiday clicks were mobile, and mobile conversions make up 22% of total retail conversions.    

Looking for ways to optimize your #DTC ad budgets in an effort to save money while still reaching your goals? ⚡ ⚡   You're not alone. 👀   Slashing your ad budgets is not the answer—rather, you should switch your perspective on #advertising.   Our VP of Advertising, Tayler Jaksim, breaks down Blue Wheel's unique strategy for optimizing your ad budgets across the entire #eCommerce ecosystem to see an overall lift in sales. 📈 Read all about it in our blog here ➡ https://lnkd.in/gTUxEgta #omnichannelagency #digitalmarketing

With digital ad revenue predicted to grow at 10.7%, retail media and social commerce are expected to represent a big piece of the media pie. Beth Ann Kaminkow reacts to the analyst forecasts and explores how brands are capitalizing on the positive collision between brand building and performance across all media and retail touchpoints. Read in Forbes: https://bit.ly/4b8tF1Y #VMLCommerce #Forbes