5 Reasons you should be using Mutual Action Plans in your sales process 1. Qualification 2. Setting Expectations 3. Facilitates Multi-threading 4. Establishing a mutual timeline 5. Improves deal forecast accuracy What did I miss?
A healthy base for the handover to AM/CS?
So clients know what implementation is and how long it will take. Just because you sign the contract by X date does not mean its the date you will go live.
Great points. Adding: Sales process standardization.
I love MAPS - BUT, even with highly motivated prospects how do you keep the engagement high?
Overall professionalism and other orientation. Reps who go the extra mile to build out and maintain a MAP, based on the prospects desired timelines/aspirational go-live (the work back) and are able to demonstrate this engagement is about the prospect, not the rep. I personally like it when MAP milestones are not met at its a good opportunity to evaluate the legitimacy of the deal, the priorities of the prospect and the strength of the champion. If the prospect has strict timelines due to a renewal etc and milestones are being missed, it allows us as the sellers to stress the impact this will have on the desired go-live date/implementation project. Showing a prospect the buying journey is mapped to their success and desired go-live is a great way to stand out from the crowd, especially in a competitive industry.
Holds all of us, the seller, the prospect and their buying committee accountable to time based commitments and allows for better communication which prevents those gotcha moments.
All valid. The timeline is almost always skewed towards buyer’s, so the MAP should be flexible. Gotta use a tool like Stageset to accommodate for changes and win over their hearts 🥰 and wallet 💳
6. Accountability 7. Help qualify opps 8. Inc collaboration 9. Inc engagement 10. Help you to multithread
National Account Executive @ Bullhorn | 3x Achiever's Club, Golden Bull Award, Mentor
2moThe biggest reason is --- It quickly washes out those who are NOT serious about an evaluation. Present this on call #1 and they will either say -- "Great, glad we have a plan"... or ... "Crap, umm yea - this is more than we are willing to do..." Either way you win!