Elevating businesses with creative-led marketing strategies | Co-Founder & Entrepreneur
The Westpac Melbourne Institute Consumer Sentiment index dropped by 2.4% last month, marking the second consecutive month of decline, with Aussie households feeling the pinch from ongoing inflation and elevated interest rates. In a time of uncertainty, consumers are looking for brands they can trust (especially in light of the ACCC supermarket inquiry) so here are three actions you can take to show your business means what it says: MORE SOCIAL PROOF Social proof can take the form of written reviews, video testimonials, photos of people using your product or service. Social proof, simply put, is evidence that others like and trust your product. Seeing this causes your potential customers to think “maybe I should like and trust this brand too, since so many other people do”. It utilises the power of normative social influence, if you want to get all psychological about it. BRAND MARKETING Customers need to know they can trust you before they hand over their money. Almost anyone can open an e-commerce store. But when they see your brand at a bus stop, hear you on the radio and also see you on Instagram and Facebook, they begin to feel you are legitimate and therefore can be trusted to do what you say you’re going to do. While many marketing activities look to drive a direct sale, a strategic multichannel approach includes brand-building exercises for a long-term play. This may include billboards, TVCs, brand ads, and event marketing. PROOF POINTS Prove the legitimacy of your claims by using statistics, facts and case studies to establish credibility. Reference experts or better yet, have them publicly endorse you. Highlighting your service guarantees and industry awards can further eliminate risk for your customer, making them more likely to shop with you. How do you improve brand trust and credibility? #marketingtips #aussieretail #aussiebusiness
