Don't be like Jane
XYZ Corp is a technology company known for its innovative products. The CEO, Jane Smith, has been focused on product development and internal operations, with limited involvement in external communication and PR strategies.
XYZ Corp recently launched a groundbreaking product, but the PR team, assuming the CEO's disinterest in PR, did not brief Jane Smith on the media outreach plan.
And Jane is attending a major industry event...
What would happen if you were Jane at that event?
Consequences:
↳ You don't engage with journalists,
↳ You don't show the benefits of the new product
↳ You don't showcase the company as an innovative organisation
As opposed to competitor ABC, whose CEO, Rachel Bourne:
- actively engages with the media
- makes the most of the positive exposure
- potentially attracts more attention from investors, partners, and customers
To PR or not to PR...