As VP of Brand Partnerships at Fixated, I spend my days building bridges. I connect passionate creators with innovative brands, fueling campaigns that resonate with audiences and deliver results. But the truth is, finding the perfect fit hasn't always been easy. That's why I'm incredibly excited about Instagram's new "Creator Insights" feature. But what is Creator Insights and how can brands benefit? Think of it as a secret weapon for brands like mine, offering a glimpse into a creator's performance right on their profile. Creator Insights provides brands with a quick snapshot of an influencer's account health over the past 30 days. It is some sort of a cheat sheet that reveals: Follower Growth: How quickly is the creator's audience expanding? Accounts Reached: How many unique users are seeing the creator's content? Accounts Engaged: How effectively is the creator sparking interactions with their audience (likes, comments, shares)? So, why does this matter? Here's why Creator Insights is a gamechanger 👇
Kou Chaichian’s Post
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Innovative Sales Professional ☼ Social Media Enthusiast ☼ Champion of DEI
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Associate Professor, School of Business UFV
3wGreat perspective!