Kory Marchisotto’s Post

In a mere 13 milliseconds, the human brain processes images. When browsing, the primary image catches shoppers' eyes, with Amazon recognizing its potency in boosting click-through rates and enhancing user experience. 📸 Prioritizing Amazon click-through rates is crucial, as they directly correlate with added products to carts, elevated sales, and augmented net profits for brands. By concentrating on improving CTR, brands can elevate engagement, amplify sales, and optimize profitability on Amazon. 🤳 #swift #amazoncreatives

After attending last week's conference, I've been thinking about ways to maximize business growth on #Amazon. Here are some initial thoughts: - Start with housekeeping. Leverage the new Customer Sentiment Insights, Voice of the Customer Dashboard, and Customer Loyalty Analytics Dashboard to gain a deeper understanding of your customers' needs. Cross-reference this information with other existing tools, like the Category Insights tool, to get a clearer picture of what your customers are looking for. - Once you've identified root causes, it's time to get playful. Use generative AI to create new customer-facing content for your PDPs and validate it through A/B experiments. - Increase profitability by using data to forecast inventory for each season with the Restock Tool and new Supply Chain by Amazon, with special emphasis on High Velocity Events. - Drive more traffic with programs such as Buy With Prime and Amazon Advertising (Posts, Live, DSP). - Check out the Amazon Emerald ecosystem for any apps that could benefit your business. - With Q4 coming up, it's time to revamp the store, dress for the occasion, and create new lifestyle-focused images and videos that show customers how your products are used. Set up some nice promotions as well to drive conversion and take advantage of the traffic. Remember, these are just high-level ideas. Each business requires a tailored strategy for their specific goals and customers! 💪 #strategy #businessgrowth https://lnkd.in/eDD3Z3RK

You know how you feel kind of lost in the endless sea of Amazon products? Rufus is changing that. Amazon's new AI-powered shopping assistant will change the way you shop forever. Imagine having your own personal shopping guru (minus the price tag). It's like the best retail therapy, but better! What's Rufus doing for you? - Personalized recommendations - Real-time product tracking - Smart shopping alerts Loving the sound of it? So do we! We're thrilled to announce that Rufus is now live! Get started today and say goodbye to endless scrolling! 🎉 #Rufus #Amazon #NewFeature #Update

You know how you feel kind of lost in the endless sea of Amazon products? Rufus is changing that. Amazon's new AI-powered shopping assistant will change the way you shop forever. Imagine having your own personal shopping guru (minus the price tag). It's like the best retail therapy, but better! What's Rufus doing for you? - Personalized recommendations - Real-time product tracking - Smart shopping alerts Loving the sound of it? So do we! We're thrilled to announce that Rufus is now live! Get started today and say goodbye to endless scrolling! 🎉 #Rufus #Amazon #NewFeature #Update

“Amazon needs help with voice commerce” (but developers aren’t the ones to help… Voice commerce was always a distant promise when Amazon doubled down on their range of Alexa powered devices. (especially those with screens) By forcing users to login with their Amazon account it was a sure bet that Amazon would find a way to bolt on their shopping experience. But it hasn’t happened. Why??? There are many reasons why and here are just a few. 1. Amazon didn’t have a way to respond to customer queries using voice. They couldn’t respond to questions the consumer may have had. 2. There wasn’t a way to display millions of products on screen in a easy to use way. 3. Amazon didn’t give any incentives to third party developers to solve the voice commerce problem. 4. Amazon never invested resources in trying to solve the voice commerce problem itself. So why aren’t third party developers the answer? Why hasn’t anyone yet been able to crack this highly lucrative space? There are a few reasons why… 1. There’s no first party example of voice commerce done right from Amazon. 2. Voice commerce can only be done at scale using visuals on screen and not many developers can make good visuals on Amazon Alexa devices. 3. Developers haven’t realised that the key is to target a niche market of consumers i.e. home decor. 4. Developers have always thought that any commerce opportunity needs to be tied to a different activity. For example, selling a yoga mat on the back of a yoga skill. 5. Consumers aren’t aware or familiar with the possibility or the idea of shopping from a smart speaker. So they are not actively looking to do this however convenient it may be. You can see that developers are not in any position at the moment to help Amazon solve its voice commerce problem and opportunity. And trust me I’ve tried myself. It’s possible but either way the consumer awareness and consideration from Amazon to showcase shopping experiences it’s an uphill struggle. What do you think ? #amazonalexa #amazon #alexadevs

"Hey techies! 🚀 Excited to share insights from my presentation on Amazon's latest innovations. Thrilled to have received a unique compliment from my teacher: 'Your hair flips were more expressive during the presentation!' 💁♀️ Join me as we dive into the future of e-commerce giant Amazon. #TechTalks #AmazonInnovation #PresentationSkills"

🔔 BREAKING: Amazon ($AMZN) introduces RUFUS 🐶, an AI-driven shopping assistant, enhancing the customer experience. As outlined in the press release, Rufus is designed to assist customers in: ➡ Understanding key considerations for various product categories ➡ Tailoring shopping by occasion or purpose (e.g., "cold weather golf essentials") ➡ Facilitating comparisons between product categories (e.g., "drip vs. pour-over coffee makers") ➡ Providing personalized recommendations (e.g., "Valentine’s Day gift ideas") ➡ Offering insights on specific products with on-page inquiries (e.g., "suitability of a pickleball paddle for beginners"). Rufus leverages listing details, customer reviews, and community Q&As for comprehensive answers. * P.S. Fun fact: Rufus, named after one of the first dogs at early Amazon offices, was a Corgi. _---------------_ for any Amazon help 🌐 Connect with us: 🔗 Website: https://amzexact.com/ 📧 Email: info@amzexact.com 📱 Whatsapp: +91 9877722077 #Amazon #AmazonNews #AI #ShoppingAssistant #RufusAI #CustomerExperience #ProductCategories #OccasionShopping #ProductComparisons #Recommendations #ValentinesDayGifts #AmazonLore #CorgiAssistant #AmazonSellerCentral #EcommerceTech #TechInnovation #RetailTech #ConversationalAI #AmazonUpdates #TechNews #ShoppingTips #CustomerService #OnlineShopping #RetailInnovation #AmazonHistory #BreakingNews #AmazonReleases #EcommerceTrends #SmartShopping #ProductInsights #AskRufus #AmazonAssist #AIInRetail #TechLaunch #ShoppingTech #AmazonInnovation #VoiceCommerce #RetailExperience #ProductKnowledge #AmazonTech #AmazonCommunity #CustomerSupport #DigitalShopping

🔔 BREAKING: Amazon ($AMZN) introduces RUFUS 🐶, an AI-driven shopping assistant, enhancing the customer experience. As outlined in the press release, Rufus is designed to assist customers in: ➡ Understanding key considerations for various product categories ➡ Tailoring shopping by occasion or purpose (e.g., "cold weather golf essentials") ➡ Facilitating comparisons between product categories (e.g., "drip vs. pour-over coffee makers") ➡ Providing personalized recommendations (e.g., "Valentine’s Day gift ideas") ➡ Offering insights on specific products with on-page inquiries (e.g., "suitability of a pickleball paddle for beginners"). Rufus leverages listing details, customer reviews, and community Q&As for comprehensive answers. * P.S. Fun fact: Rufus, named after one of the first dogs at early Amazon offices, was a Corgi. _---------------_ for any Amazon help 🌐 Connect with us: 🔗 Website: https://amzexact.com/ 📧 Email: info@amzexact.com 📱 Whatsapp: +91 9877722077 #Amazon #AmazonNews #AI #ShoppingAssistant #RufusAI #CustomerExperience #ProductCategories #OccasionShopping #ProductComparisons #Recommendations #ValentinesDayGifts #AmazonLore #CorgiAssistant #AmazonSellerCentral #EcommerceTech #TechInnovation #RetailTech #ConversationalAI #AmazonUpdates #TechNews #ShoppingTips #CustomerService #OnlineShopping #RetailInnovation #AmazonHistory #BreakingNews #AmazonReleases #EcommerceTrends #SmartShopping #ProductInsights #AskRufus #AmazonAssist #AIInRetail #TechLaunch #ShoppingTech #AmazonInnovation #VoiceCommerce #RetailExperience #ProductKnowledge #AmazonTech #AmazonCommunity #CustomerSupport #DigitalShopping

🔔 BREAKING: Amazon ($AMZN) introduces RUFUS 🐶, an AI-driven shopping assistant, enhancing the customer experience. As outlined in the press release, Rufus is designed to assist customers in: ➡ Understanding key considerations for various product categories ➡ Tailoring shopping by occasion or purpose (e.g., "cold weather golf essentials") ➡ Facilitating comparisons between product categories (e.g., "drip vs. pour-over coffee makers") ➡ Providing personalized recommendations (e.g., "Valentine’s Day gift ideas") ➡ Offering insights on specific products with on-page inquiries (e.g., "suitability of a pickleball paddle for beginners"). Rufus leverages listing details, customer reviews, and community Q&As for comprehensive answers. * P.S. Fun fact: Rufus, named after one of the first dogs at early Amazon offices, was a Corgi. _---------------_ for any Amazon help 🌐 Connect with us: 🔗 Website: https://amzexact.com/ 📧 Email: info@amzexact.com 📱 Whatsapp: +91 9877722077 #Amazon #AmazonNews #AI #ShoppingAssistant #RufusAI #CustomerExperience #ProductCategories #OccasionShopping #ProductComparisons #Recommendations #ValentinesDayGifts #AmazonLore #CorgiAssistant #AmazonSellerCentral #EcommerceTech #TechInnovation #RetailTech #ConversationalAI #AmazonUpdates #TechNews #ShoppingTips #CustomerService #OnlineShopping #RetailInnovation #AmazonHistory #BreakingNews #AmazonReleases #EcommerceTrends #SmartShopping #ProductInsights #AskRufus #AmazonAssist #AIInRetail #TechLaunch #ShoppingTech #AmazonInnovation #VoiceCommerce #RetailExperience #ProductKnowledge #AmazonTech #AmazonCommunity #CustomerSupport #DigitalShopping

Step into the future with Amazon! Picture this: you stroll into a grocery store, and with a wave of your hand or a swipe of your card, you're in and out in minutes. No cashiers, no lines—just seamless shopping powered by cutting-edge tech. It was a futuristic vision blending real estate and tech. Despite the buzz around a cashier-less utopia, customers aren't quite sold on the idea. So, looks like, Amazon is hitting pause for now, on its futuristic dream. This move is a great insight into the intersection of real estate and tech. It's a reminder that while innovation is exciting and technology can revolutionize industries, understanding consumer preferences is crucial for success in both realms. #FutureTrends #RealEstate #Tech #Innovation