Kory Marchisotto’s Post

CMO, e.l.f. Beauty & President, Keys Soulcare

Female athletes get a fraction of the media attention of men. To be precise, only 15% of media coverage today is dedicated to women’s sports 😳 It’s time to change the game - in the board room, on the court, on the track, on the field and across the airwaves 🎤 Investing in women is good for the top line, good for the bottom line, good for society and good for the future. Women are a good investment, PERIOD. So together with our kindred spirits at iHeartMedia and Deep Blue Sports + Entertainment, we flipped the switch to 500 radio stations in the U.S. for the Women’s Sports Audio network to give the mic to the athletes, fans and journalists who will bring us the news about women in sports. ✨500 radio stations ✨150 markets ✨75 MILLION people Standing with every eye, lip and face means supporting the community all day, every day. Our support is especially prominent where we see the underrepresentation of women, both as athletes and in the surrounding content. So, we are changing the conversation. Already this week, I hear it: the sound of women talking from the highest seats of power. Now we need to spread that word. 📣 Tune the e.l.f. In. 🚀 🖐️🎤Mad props to the extraordinary women dedicated to making this dream a reality: L-R, sports reporter Sarah Spain, Olympic champion and former WNBA star Sue Bird, iHeartMedia CMO Gayle Troberman, Laura Correnti founder and CEO of Deep Blue Sports + Entertainment.

30 Comments

iHeartMedia

We’re so proud to be a part of this huge moment for women’s sports!

2 Reactions

Zarina L Stanford

CMO Bazaarvoice | Board Advisor FortyTwo.VC | HotTopics Top 100 Global B2B CMO

Congratulate Kory Marchisotto wahoo. +1 “It’s time to change the game - in the board room, on the court, on the track, on the field and across the airwaves 🎤 Investing in women is good for the top line, good for the bottom line, good for society and good for the future. Women are a good investment, PERIOD.”

Axios Activate

Thank you for your support, Kory Marchisotto! 💪

Sumit Bhandari

Very interesting we are looking at such sports and entertainment ventures to invest into focussed on women's sports.

Allyson McCubbins

Store Director leading retail operations with exceptional sales growth.

Truly inspiring and important message for today and the future. I’m loving the drive and seeing it everywhere.

Zeena Koda

Brand + Entertainment Marketing Leader. Co-founder Asian American Collective, Variety Top AAPI's Making Impact. Vice President, Marketing @ Universal Music Enterprises.

RESPECT on this work, so needed.

Laura Correnti

Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit

LFG Kory Marchisotto - beyond grateful for your support and for you championing this work. Here’s to making history with every eye, lip and face! 🦈

2 Reactions

Emma Ferrara

Chief Business Development Officer @ Viral Nation | Modern Marketing for B2B, B2C and D2C clients

Amazing strides - what you are doing is game changing Kory 💯

Zack Hamilton

I design experiences that grow Retail and SaaS revenue I Executive, Practitioner, Enabler I 7x’d sales velocity in < 1 year

This is walking the E.L.F.’ing walk! Love seeing you lead from the front Kory!

Siew Ting Foo

Global CMO/Human-Centric Growth Leader/Most Influential & Purposeful CMO Asia Pacific, 2018-24/ HP, Diageo, Mars, Unilever/Advisory Board/ AI Marketing Transformation

Love your work it is outstanding and brave! We need more of such work to impact the world ��!!

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The bias is so real.

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Watch this and comment below.

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