Founder of Ventive Mail | Scaling ecommerce brands through Email & SMS | Generated Over $15,000,000 In Email Sales For Ecommerce Brands
This brand will save $12,420 in their Shopify software fees this year. All I did was clean their list and downgrade Klaviyo's plan. The bad thing about Klaviyo is that they charge you based on your profiles and not account usage. Here's how to change it and save thousands on your Klaviyo bill: 1. Create an unengaged segment. 2. Set up Sunset Unengaged flow (trigger will be unengaged segment). 3. Create your suppression list. 4. Suppress these unengaged people. 5. Check your average monthly email usage and select a plan that fits it. There is no need to keep 50 or 100k unengaged people on your list if you're not sending to them anyway. Bonus tip: Re-upload these suppressed profiles during BFCM or holidays and try to re-engage them once again. This way you save on your bill but don't miss out on the revenue.
