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Aware™ - One platform to prove sustainability

Transforming Fashion: A Call for Systemic Change! This week's Innovation Forum sparked crucial discussions, with the cotton issue in Brazil taking center stage in my conversations with industry experts. Brands are rightfully concerned about their reputations and legal compliance, but the solution lies in more than just surface-level fixes. We need to revolutionize the way we collect and share data—from the fiber source to the final product. At AWARE™, we call this approach 'fiber-forward traceability,' ensuring transparency and accountability across the entire supply chain. Starting data collection from the final product increases the risk of errors or fraudulent information. By prioritizing the fiber source as the starting point, we guarantee the reliability of the data and uphold the integrity of our sustainability efforts. It's time for a systemic change that puts real transparency at the forefront of fashion. Who joins us?

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