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New Post: Turn data into meaningful customer moments by Edna Chavira - https://lnkd.in/gDmYhVNS - In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel personalization without relying on third-party tracking. You’ll see how AI and real-time data activation can help you: Establish a comprehensive, single view of the customer by using Data Cloud Deliver personalized experiences across sales, service, and marketing channels through first-party data Use AI-driven insights to continually optimize and enhance customer experiences Don’t miss this opportunity to learn from the experts and unlock the full potential of your customer data. Register now to save your spot! - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

☃ To help businesses deliver better shopping experiences this holiday season, Salesforce is gathering data & insights including shopping preferences from 1.5 billion shoppers! 📈 New data shows early online sales are down as buyers are holding out for discounts. One big game changer this season, yes you guessed it right - AI 🤖 This is how AI will be a game changer this season: ➡ Product Recommendations on the commerce cloud sites based on your geography or your previous purchases. ➡ Features like complete the set when you are checking out with one specific item. ➡ Recommendations can be made automatically through the Einstein platform. This will enable customers to get more value because they don't have to search for additional products. #Salesforce #HolidayShopping #HolidaySeason #ArtificialIntelligence #AIMagic #EinsteinAI #CommerceCloud #Cloudloop #SalesforceExperts #SalesforceConsultants

Which SDKs should you be installing on your mobile and web apps to collect first party customer data? Here are the three options to consider: 1) SDKs from your product analytics tools like Mixpanel, Amplitude, or customer engagement platforms such as Braze, MoEngage, etc. 2) SDKs from your customer data platforms like Segment. 3) SDKs from event collection platforms like Snowplow or RudderStack, which integrate with your own data warehouse. 𝐎𝐩𝐭𝐢𝐨𝐧 1 is a definite no-go. Traditional SaaS platforms are not designed to handle all your raw first-party data. Using them as your CDP can severely restrict your ability to leverage this data across other SaaS platforms. 𝐎𝐩𝐭𝐢𝐨𝐧 2 is feasible, but be aware it can become prohibitively expensive for B2C companies with large data volumes. It also introduces vendor lock-in, as your critical customer data gets locked away with an external third-party vendor. 𝐎𝐩𝐭𝐢𝐨𝐧 3 represents the optimal method for collecting and storing your customer data. By storing all your customer data in a cloud data warehouse, you retain complete ownership with zero lock-in. You can then use your data warehouse as the single source of truth — Either send only the "required" customer data to your SaaS tools or use warehouse-native solutions like Castled.io.

Simon Data Helps Companies Create Effective 1:1 Customer Relationships This "Data Cloud Now" conversation between anchor Ryan C. Green and Simon's Co-founder and CEO Jason Davis explores how Simon Data provides marketing teams with the fast, automated, and powerful data access they need to gain new insights into their customer base so that they can develop highly personalized customer interactions. #SnowflakeSummit #DataCloudNow

Its always exciting times in the MarTech space - Braze has just announced their new Data Platform, a significant but different step for an organisation specifically known for its Customer Engagement Platform. For years, Customer Engagement Platforms (CEP) have maintained that successful implementation doesn't require sorting out data complexities. CEPs championed the idea that marketers shouldn't need to become data wranglers to achieve successful customer engagement. Their value proposition revolved around streamlining campaign management and personalisation – all without the burden of complex data infrastructure. However, data is becoming the central pillar of all MarTech operations. The key question is: How will Braze's Data Cloud navigate amidst fierce competition from established data cloud providers - both hyperscalers cloud data platforms as well as likes of Adobe and Salesforce Data platforms? This move highlights a broader industry trend— data is no longer just a byproduct but the core of all strategic decisions in MarTech. MarTech is a fascinating space ! #MarTech #DataCloud #CustomerEngagement #Braze 

If the idea of a composable CDP is new to you, you won't want to miss tomorrow's webinar featuring our friends at Frontdoor. You'll learn how they use MessageGears and Snowflake to center their customer engagement strategy around their data. You'll come away with tips to help you: 🏗 Get more out of your existing customer data with a composable CDP approach 🏃♂️ Achieve autonomy and get data-driven, personalized campaigns out the door faster 💪 Feed accurate predictions of consumer behavior right into your martech stack to activate stronger campaigns and drive more ROI 💸 Bring a revenue focus to your data with more accurate conversion predictions, a strong discounting strategy, and better segmentation Can't make it live? Sign up anyway, and you'll get the recording! #webinar #marketing #customerexperience

Building a Customer 360 in the #SnowflakeDataCloud with #RudderStack : Today’s consumer expects a personalized, relevant, end-to-end customer experience. Delivering this level of engagement can drive transformational growth, but it requires a new level of sophistication and a deep understanding of the customer. Data fuels that understanding, and the holy grail for companies is to achieve a holistic view of the customer and their journey. […] The post Building a Customer 360 in the #SnowflakeDataCloud with #RudderStack  appeared first on Snowflake.

🚀 Navigating the Future of Customer Data Platforms (CDPs) 🌟 Explore actionable insights in this article as we chart a course through the evolving landscape of CDPs. Don't miss out on key strategies to leverage CDPs effectively for unparalleled customer experiences. 🛠️💡 #CustomerData #CDP #MarketingStrategies #DataInnovation https://lnkd.in/g6XJJ2vK

How do top brands personalize customer experiences successfully? The secret is in their hashtag#DataStrategy. ☁ Discover how to improve customer experiences using marketing data insights and learn how we partnered with Southeast Toyota Finance to leverage Salesforce hashtag#MarketingCloud Intelligence. https://ow.ly/2x5k50QUGRm