Kimeko McCoy’s Post

Everyone from Wawa to Chase Bank has an ad network. All signs point in the direction of everything that can become an ad network will do just that. But why? And how did we get here? I did a deep dive into how everything became an ad network for Digiday:

Maybe it’s time to create clearer distinctions between influencer, content creator and Internet personality?

"Everyone's spending on streaming ads because that's where eyeballs are." Yes, but in an ROI-crazed industry, how do eyeballs become sales? I asked the Carl's Jr. marketing team this and here's what they told me. Thanks to Jennifer Tate, CMO at CKE Restaurants, Inc., PMG and IRIS.TV for chatting.

Social media networks don't want to be called social media networks anymore. Apparently, it's bad for business. My latest for Digiday with help from Krystal Scanlon:

I did something different for Cannes Lions this year. In the past, I’ve been the social person there to give readers a behind the scenes look. I’ve headed a daily briefing to keep folks back home in the loop. But this year, I had the honor of hosting the Digiday at Cannes podcast. It’s a big deal to go to Cannes and an even bigger deal to get enough time with some of the biggest names in the business to create for Digiday podcast listeners. For this year’s Digiday at Cannes podcast, I sat with Uber’s Megan Ramm, Instacart CMO Laura Jones, Sheryn Weiss from Dow Jones, Spotify’s Lee Brown, Hilton’s Mark Weinstein and Tubi CMO Nicole Parlapiano. Special thanks to Sara Patterson as always for editing my babbling to make for our episodes. Tune into the Digiday podcast wherever you get your podcasts.