Thank you @variety for interviewing me for the launch of the new @bet Visual ID launch.
Truly honored to be a humble steward of this iconic brand that has touched and shaped so many lives over its history. My objective is simple...Do meaningful work that matters and leave it better than I found it. To that end, I proudly share the work of so many to reimagine our future...in a bold, inclusive and iconic way.
“The Black consumer has recently become one of the most coveted audience segments; we are thrilled for brands to begin to see what BET has known all throughout our 40+ year history,” said Kimberly Paige, exec VP and chief brand officer, BET. “It was time to leverage the brand equity we have built throughout the years to re-envision how we show up as the only brand that represents the fullness of the Black experience. For us, this is no standard brand evolution, it is a brand revolution, in solidarity with the cultural shifts driven by the Black community.”
"This conceptual territory, "Black Canvas" positions BET as the destination for all forms of Black creative expression,” she wrote. “It all happens here. Black creators. Black talent. And the BET audience. They all come together in this one place. A blank, Black canvas where anything can happen. The square logo lock-up serves as a visual metaphor for this canvas. The epicenter of Black Culture. The square is not rigid, but fluid. Stretching and growing and flexing to showcase all forms of Black expression. This is a design system that is vast, open-ended, and responsive, making room for multiple visual styles and motifs that can grow and evolve with the brand, dialing it up or down, as the moment demands and meeting the audience where they are.”
Vice President, Insights & Multiplatform Analytics
3wAnd, did!! That’s top level execution! Congrats to you and the team.