KFC Canada (Yum! Brands Subsidiary)’s Post

The #PR and #advertising industries are facing the perfect storm… competition for consumer attention is fierce, consumers themselves are increasingly determined to ignore the noise, and clients are more demanding than ever to see a return on their marketing investment. How can agencies overcome these challenges? Download, "How Market Research Can Help Drive Revenue for PR and Ad Agencies" to learn more! https://bit.ly/3XSXoGV #marketresearch #mrx

Easily my favorite theme to talk (and write) about - #mediaconvergence. It's no longer same-channel partners battling each other for consumer attention and advertiser dollars. It's a free for all - with #Social as #Search, #retailmedia and #programmatic joining forces, and some (like #tiktok) going for it all. To thrive in this newly convergent world, advertisers will need to double down on #datastrategy and #mediastrategy, collaborate x-functionally, and test, test, test (recommendations included).

Take a quick journey through marketing history with us and discover its remarkable transformation… Did you know marketing has been around for over a century? 🗓️ But it's constantly evolving to meet the demands of the times. 🌟 In the early days, ads focused solely on product features. 🎯 Then came the realization in the 1930s that creating a brand image makes products more memorable. 🖼️ But the real game-changer was the 80s, when modern advertising embraced powerful iconography. 📺 Fast forward to today, where the key is building relationships with your customers. 🤝 Social media and public relations have become vital tools for engagement. 👫 That's why SOWA is here for you, ready to tackle all your marketing needs and keep you ahead of the game. 🏃 #MarketingEvolution #UnlockYourPotential #MarketingOnline #DigitalMarketing #Marketing

What even is a HELOC anyway? CNB's answer to that question seems to be resonating far and wide. Our “What even is a HELOC anyway?” campaign recently won Best Social Media Campaign at the 2023 Brand Slam Awards. It’s a little proof of what we all know: when client-first perspectives, human creativity, and powerful marketing technologies come together, brands can inspire people and drive measurable results. A big thanks to the Brand Slam Awards! https://lnkd.in/eDp-dA2Z

When a public affairs advertising campaign it’s executed perfectly... the intended audience doesn’t even know that a brand has created influence on them. That’s because the campaign is dropping "narrative breadcrumbs" everywhere and by the time the brand's campaign gets through to you, the message has comes from a source you trust so much (like your close friend) that it can influence your feelings and actions towards that brand, perhaps like no other form of advertising can. That’s my top takeaway about the art and science of public affairs advertising from my interview with Christina Sheffey, Executive Creative Director at Bully Pulpit International on the People's Television podcast. When I asked Christina about operating at the intersection of brand marketing and public affairs, she told me, “we don’t sell soap.” What she meant by that was, BPI thinks beyond product marketing and instead prioritizes “narrative research”, or finding the pieces of a brand’s story that will actually resonate with an audience as well as thinking strategically about how to leave “bread crumbs” to shape the audience’s brand perception. A lot of companies struggle with repetitional challenges because they don’t know how to tell their story. That’s why it’s vital to not only to identify a compelling narrative, but also to present it to the public in such a way that feels honest and authentic, as if the audience found the information on their own, vs. having the brand serve it up to them. Toward the end of our conversation, we talked about the challenge of earning and measuring trust in a media environment that’s increasingly characterized by skepticism and misinformation. Christina’s hot take: Traditional social media metrics don’t really matter as much, so brands need a more nuanced approach that prioritizes peer influence and individual values over influencers and celebrity endorsements. Moreover, Christina stressed the responsibility of individuals to share real news and information responsibly, given the prevalence of clickbait-y, unreliable headlines that can end up spreading mis-information to the people in your circles who trust you. We covered lots of other topics ranging from her take on how to integrate AI within creative teams and how the liberal in her can sleep well at night while working with massive corporations. You can watch or listen to the full episode here: https://lnkd.in/epc-mTr7 #advertising #publicaffairs #strategy

#advertising and #publicrelations share common ground in promoting brands, they differ in terms of control over messaging, the use of paid vs earned media, credibility, and the timing and objectives of their communication efforts. 

🌟 Unlocking the Power of Consumer PR 🌟 As we delve into the realm of brand impact, it's tempting to view it solely through the lens of traditional marketing or advertising. 🧐 While paid media offers tangible ROI metrics, let's not underestimate the game-changing influence of Consumer PR! 🚀 🔍 Tracking and measuring the value of PR might not be as straightforward, but the exposure it provides is undeniably potent. 🌐✨ Don't overlook the magic that consumer PR can weave, opening doors to powerful publicity and propelling your business into the spotlight! 🌟💼 #ConsumerPR #BrandImpact #PublicityMagic #BusinessExposure #MarketingInsights 🚀

Anticipation is building for ThinkTV Media, Marketing, & Effectiveness event! Join Bell Media’s Sabrina Segal for an engaging discussion about advanced advertising and insights that truly matter. Hope to see you there as we dive into the world of media, marketing, and effectiveness! #thinktv #MediaMarketingEffectiveness #AdvancedAdvertising #MarkRitson

❓❓❓❓❓ Are you exploring the impact of Connected TV (CTV) in marketing❓ If yes, you want to read this great article by CvE's Kelsey Corlett on Connected TV (CTV) and its transformative role in marketing! 🚀 If no, you still want to read this great article because knowledge is power... and let's face it, you want to be powerful. 😎💪 CTV excels in boosting top-of-funnel awareness with its ability to capture engaged audiences on large screens. Integrating CTV with channels like traditional TV, DOOH, and digital retargeting amplifies reach and enhances results by leveraging first-party data. Marketers, it's time to embrace CTV to stand out and drive brand visibility. Let's push the boundaries of what our marketing mixes can achieve! 🎯 CvE - Marketing Consultancy Goodway Group Tuff #MarketingInnovation #BrandAwareness #CTV 📺🌟

When was the last time you audited your marketing function? How much has changed within the industry since you last set your strategy? Talk to The Chain: https://lnkd.in/eQXZe832 #MarketingAudit