Have you cracked the code on marketing to township consumers? Many brands are still struggling to engage this huge, untapped market authentically. The key is utilising an "Asset Based Community Development" (ABCD) model that leverages existing local resources and infrastructure. This allows your brand to penetrate the local anthropology in an authentic way that drives real resonance and loyalty. Want to learn more about marketing to township consumers the right way? https://ow.ly/t2vg50Sf1Wt #southafrica #townshipmarketing #marketingandadvertising #branding #keyscommunications
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🌱 Building emotional safety in grassroots community research is key! 🤝 Explore 7 impactful tips for creating authentic connections and fostering trust. Let's elevate our research practices together! 💬 #communityengagement #researchimpact #emotionalsafety #authenticconnections #innovation #communities #socialimpact
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Township marketing 101: Growing your brand with ABCD. Want to tap into South Africa's largest consumer market? The townships represent a major growth opportunity, but effectively reaching township audiences requires a localised approach. Keys Communications' latest blog shares how brands can drive authentic engagement and sales in townships through an "Asset Based Community Development" (ABCD) model. Learn how tailoring messaging and utilising existing township structures - from wall media to spaza shops - can entrench your brand within this key market. Read the full blog for a blueprint on using ABCD to grow your brand in the townships: https://ow.ly/ElSq50SGLve #KeysCommunications #Brand #TownshipAdvertising #Marketing
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Community activation involves empowering citizens to come together, collaborate and work together towards common goals & objectives 🧑🤝🧑 👭 👫 👬 It could be: 👉 Organising events 👉 Conducting workshops 👉 Advocating for local issues 👉 Implementing community-led initiatives It's about fostering a sense of ownership and collective responsibility within a community to make it thrive. What community activation strategies are you involved in? 👇 #LOTTI
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🎙️ Update: 🎙️ Our insightful #AMA on "Sustainable Community Engagement & Incentivisation Strategies" with Sudeep Saxena and Rachit Magon has been postponed to Dec 26, 2023, at 4:30 PM IST! 🗓️ Mark your calendars and join us for a dynamic conversation on creating sustainable communities. Don't miss it! #CommunityEngagement #IncentiveStrategies #CoinGabbar #AirLyftOne
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Looking to get more involved in your community and make a difference in your neighbourhood? Here are four easy ways to get started: 1️⃣ Join local Facebook groups and pages: Stay informed about neighbourhood happenings and connect with your neighbours. Share information, seek recommendations, and even organize events. 2️⃣ Introduce yourself to neighbours with baked goods: A small gesture like freshly baked cookies or bread can foster relationships and build community spirit. 3️⃣ Join a neighbourhood association and attend meetings: Have a voice in local matters and help shape the future of your community. Stay informed and contribute to discussions. 4️⃣ Attend local events: Block parties, festivals, and community fairs provide opportunities to meet new people, enjoy entertainment, and deepen community bonds. By taking these simple steps, you can make a positive impact, foster connections, and create a sense of community in your neighbourhood.🏡 #hickeyhq #itsagoodlife #staging #letusguideyouhome #design #makethehomeyours #lovewhereyoulive #yegrealestate #yegsold #yegre #communityengagement #neighbours #buildingconnections #localinvolvement #communitymatters
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Leap into success this #LeapYear with tailored business and community development strategies. Transform challenges into opportunities with our expert consulting. #Growth #Innovation #CommunityDevelopment #BusinessExcellence Let's make this extra day count! 🚀
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Strategic Engagement & Communications | Social Impact | Leadership | Managing Director @ Mara Consulting
It's great to see another Mara Consulting project get the green light. But as the Newcastle Herald article points out, there was "fierce community opposition". For me, this is why tokenistic terms like "Social licence" don't cut it. Why? It's such a misleading term that does nothing for improving outcomes for communities. It also sets the false expectation that community opposition leads to stopping projects and there must be acceptance of a project's or oranisation's operations by stakeholders. ❓ I'm keen to hear from other fellow engagement practitioners about what our role is in contentious projects if social licence is out of the equation? ❓How do you define what's negotiable to be clear about the input you're seeking? ❓How do you add value and focus on outcomes that are meaningful to the community? I'm looking forward to speaking on the topic ‘Why social licence is so 1990s’ at the upcoming NewH2 Hunter Energy Symposium later this month and exploring how engagement should be a strategic business tool rather than just seen as having a cuppa with a landowner or sponsoring the local footy team. #HNES2024 #CommunityEngagement
We're pleased to have been involved in another state significant development approval 🌟🚦As the article says, there was “fierce community opposition” to this project! But the applicant’s success in gaining development consent is evidence of a genuine and robust #engagement program that stood up to scrutiny. #TeamMara led the community engagement and social impact assessment for this NSW project, which enabled our client to develop solutions that addressed community feedback and stood up to the rigorous assessment of the Department of Planning.
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Maintain property values ✅ Community pride ✅ Managed by professional community managers ✅ 👆🏽 These are popular advantages of Community Associations/HOA living. Discover if your favorite benefit made the list: 👉🏽 bit.ly/4aJBISC #WeAreCAI #CommunityManagement #Communities
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Glimpse of Community Awareness Programme carried out by field level functionaries under The Human Development (THD) and subsidiary FPOs in different programme villages. Discussion held on to project perspectives apart from giving orientation on different aspects of thematic components under the programme has been the mandate of the meeting that enhance the understanding level of stakeholders. #communitymobilisation #massmeeting #AwarenessMatters #RoadMapToSuccess #strategicplanning #ConfidenceBuilding #knowledgesharing #crosslearnings #sensitization #changeforthebetter #transformationinprogress #steptowardsabettersociety
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Wondering how reducing effort and friction for the members can help in boosting your community growth and engagement? Listen to Ritu Mittal talk about a simple yet super effective activity implemented at LXME in the latest wisdom nuggest for community building. #communityledgrowth #communityengagement
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