The most trusted name in new home marketing and strategy. Host of the award winning Market Proof Marketing podcast. Author. Advisor. Investor.
The appointment-to-sale metric is the MOST important metric in sales & marketing for #homebuilders from what I've observed from 20+ years in the industry. These are the three core reasons why your ratio might not be where it should be. Most orgs overly focus on only one. Don't do this. 1,200+ more words on the topic in the comments 😉 or just enjoy the sketch. #homebuilding #marketproofmarketing #PCBC
Paul Betts
4w
Solid content here. There is an interesting trend developing however resulting from my data from post-purchase and post possession surveys. The buyers who had the least interaction with "advisors" in early stages and used self-investigative tech processes for decisions on selections/options/upgrades reported higher satisfaction rates early in the process but noticeably lower post-possession. The #1 reason post-possession was wishing they had more professional guidance. Our industry is still relationship based because homes are built by people not machines and so finding the balance is important for the builder. All IMO.
Haley Naebig
4w
Great, now I want to play Life, thanks.
Interesting for sure! Because I can look at this from a few different perspectives (but not as a builder or NHC), I can see more focus going first to value/price especially with interest rate variables being a hot topic. And I now am in Haley Naebig's place and want to play Life! ha!
The most trusted name in new home marketing and strategy. Host of the award winning Market Proof Marketing podcast. Author. Advisor. Investor.
4wFull article: https://www.doyouconvert.com/blog/the-incredible-importance-of-the-appointmenttosales-metric/