Keshawn Johnson’s Post

🚀 My TikTok journey wasn't just a hobby – it was an innovation mission. Here's why I started and what I discovered: 1️⃣ I wanted to build my content creation skills through a form I enjoyed, on a platform I was eager to learn about. Holding myself accountable along the artistic journey also became a commitment to innovation. 2️⃣ I actively sought out to acquire hands-on, high-turnaround skills for crafting short-form content, with a focus on mastering the tools needed to be a successful content creator in the medium. 3️⃣ I used the TikTok platform as a sandbox to test unique marketing strategies for niche-building and audience engagement, skills that I now feel confident I can extrapolate and reskin for different needs. That was how it started. My channel is 7 weeks old today. Here is what I’ve discovered: - I didn’t set out to get commissions, but began receiving professional inquiries for my services. - I connected with, and was reached out to by, professionals in the niche. Professionals with years of experience and platform growth, who handle high-paying commissions and boast massive followings. - When I sought insights on professional commissions, this network amazed me with their support.Leading niche influencers and professionals messaged me directly, offering specific and high value insights— sharing their tried-and-true practices. In gratitude, I gave shoutouts on the platform, such as a humble 'thank you and check out ___’ on my content, which made a massive impact on those creators. Here's my professional insight: Don't be afraid take calculated risks, build connections, and elevate your community. When you do, opportunities come knocking.

👀 In the past month my TikTok has reached over 2.5 million people and I've got over 410,000 likes (and counting!) Much like the rhubarb in the picture, social media must be looked after and cultivated. When my previous contract ended a month ago, I set myself a task to dive into TikTok further and pinpoint what content people interact with most. Here are some things I've been doing: ✅ Positioning the content on the user, with 'You' in the copy ✅ Using trending sounds ✅ Making the content relatable, funny or inspiring ✅ Using relevant hashtags ✅ Researching how to use the app to its full potential (text overlays, adding locations and more!) ✅ Thinking outside the box for nostalgic or relatable content I've learnt A LOT about what works and feel like I've developed my meme-craft and content creation to a higher standard. Excited to implement this with my current and future clients! Scroll through my TikTok here ➡️ https://lnkd.in/eG4Za46H

You don't have to miss this because huge content creators use this 4-𝒔𝒕𝒆𝒑 𝒇𝒓𝒂𝒎𝒆𝒘𝒐𝒓𝒌𝒔 𝒕𝒐 𝒍𝒆𝒗𝒆𝒍 𝒖𝒑 in their daily duties 𝐀 4-𝐬𝐭𝐞𝐩 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐭𝐨 𝐬𝐚𝐯𝐞 𝐭𝐢𝐦𝐞 (𝐚𝐧𝐝 𝐦𝐨𝐧𝐞𝐲) 👇 (Step - 2/4) 3. Tailor Your Content to the Platform What goes on TikTok doesn’t always belong on Instagram, and what goes on Instagram doesn’t always belong on LinkedIn… This is the part most people skip. Each platform has a different audience. Sure, there’s some overlap… but you’ll want to tailor your content in such a way that it resonates with the crowd you’re speaking to. You can use my previous breakdown on repurposing as a rough blueprint. This is just step 2, there are more to come 𝐈𝐟 𝐲𝐨𝐮 𝐞𝐧𝐣𝐨𝐲𝐞𝐝 𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐚𝐧𝐝 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐟𝐫𝐨𝐦 𝐦𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞, 𝐥𝐞𝐚𝐯𝐞 𝐚 𝐥𝐢𝐤𝐞 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭, 𝐚𝐧𝐝 𝐭𝐡𝐞𝐧 𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐫𝐞𝐪𝐮𝐞𝐬𝐭. This tells the LinkedIn algorithm to show you my content more often. Your time is your greatest asset, thanks for sharing it with me 🕊

Will this new feature actually be used? Posting content BUT not having it on your page. This week, Instagram has been running global tests for their new “Trial Reels” feature. The feature allows creators to explore different types of content or be more creative by publishing reels that DO NOT appear to their followers. After using the feature, the creator will still be able to obtain the reel’s performance metrics, including plays, likes, comments, and shares. This is important information for creators to see if their new creative concept works. Essentially, it’s like an experiment mode, a testing feature. As always, these new features are shared with a select few creators for testing before an official launch is made. Keep your eyes peeled 👀

I did half a million views in two weeks on a new channel and here's what I learned: Two weeks ago I took my first leap into content creation, launching the page Strangers in Airports. Where I talk to strangers in airports. You see quite a lot of street interviews on short-form platforms, but I feel like airports are such unique places. People are excited, nervous, anxious, eager and everything in between. Going away on a big trip or waiting for a loved one to arrive, there's a lot of emotions at airports. Quick pause to apologise for the clickbait title of this post...I'm sorry. Some of the things I've learnt 📹 - There seems to be very little correlation between what does well on Instagram and what does well on Tiktok. I imagine this is due to different audience interests, as well as differences in what and how the platforms push content. Would love to learn more about this from any organic social experts in the building though. - Tiktok is generally considered the 'more viral' platform, in that videos are more likely to get picked up and pushed in a big way. This has only been partly true for me. My videos do tend to have a higher average number of views on Tiktok, however my most 'viral' video (200k views) was on Instagram. - Views don't necessarily translate to followers. We've got 500k+ views and just under 400 followers across IG/TT. Approx one follower for every 1250 views we do. - The previous point doesn't matter right now. Quality and consistency is the focus. As we push more and more stuff out, we learn more about what's landing and what isn't. We'll have more and more interesting conversations with interesting people, and will (touch wood) put together more and more engaging content. I think it'd be cool to build this in public, so will drop in updates here. I'd also love to collaborate. With other people and other brands (travel especially) that can see what we're trying to do here and want to be involved - let me know if that might be you, or someone you know. Finally, a massive thank you to Finn Sims for helping turn this into reality. You can find us on: Tiktok: https://lnkd.in/eRShbcuU Instagram: https://lnkd.in/eyevtBAx

I grew to 2 million followers on TikTok with public content so you could say I'm an "expert" in this style. I see a lot of creators and brands looking to do more public content. I don't gate-keep, so here are a few tips: 1. Accept in advance that some people just won’t want to talk to you- that's life. 2. Carry bigger gear with you- the more professional you seem, the more people trust you. 3. Have your accounts ready so people can know where the videos are going. 4. Prepare your content ideas in advance so you know what you’ll do when people stop. 5. Be friendly and respectful to everyone you meet. 6. Smile! It makes everyone feel good and comes across better on camera. 7. Make sure you thank people for being in your video. 8. For bigger companies, I've had people sign papers declaring consent- this isn't always necessary though. This is usually only needed for BIG companies (like Amazon Fashion etc) If you ever want to know more about public content, feel free to drop me a DM.

For the last 6 months, I've been growing 4 TikTok/Shorts/Reels channels for Bluedot. Here are some learnings after posting 100+ videos 🎥 [𝐐𝐮𝐢𝐜𝐤 𝐬𝐭𝐨𝐫𝐲]  Last summer Dima Eremin and I decided to test short-form content as a way to generate traffic for our AI Chrome Extension. I created 4 accounts with different types of content (funny, product-related, business stories, and interviews) From all the videos we posted the one I'm attaching was the most popular. Generating 300K+ views across all platforms. [𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬] 𝐔𝐬𝐞 𝐰𝐡𝐚𝐭 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐰𝐨𝐫𝐤𝐬  When you start it's much easier to copy what already works for other popular creators. After copying 5-10 videos you will find what is your style. 𝐄𝐚𝐜𝐡 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐰𝐨𝐫𝐤𝐬 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲  I was surprised to learn that extremely popular creators on TikTok often have a very low engagement on shorts/reels. Each platform has a different audience and it impacts the interests. Therefore...experiment :) 𝐅𝐢𝐫𝐬𝐭 3 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 The "hook" in the first 2-3 seconds is the most important part of the video. If attention is lost at that moment, people scroll through immediately. 𝐖𝐚𝐭𝐜𝐡 𝐭𝐢𝐦𝐞 % Platforms prioritize videos that are watched over and over again. You need to achieve at least 60% watch time. If only 10% watch your video till the end, platforms won't recommend your videos to new people 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 Most of the time TikTok shows your content to new people (in my case 95% of views are from new ppl). Therefore it's ok to experiment and try new things. One Linkedin post wouldn't be enough to share all the tips and tricks. Let me know if you are interested in more details.

What starting to take TikTok seriously as a creator has looked like for me 6 weeks in... 🧚♀️ 1 video with 27k+ views 🤝 multiple niches 🔥 mix of trend and evergreen content 🚀 1 video with 4.5k likes 👀 posting between 0-3 times per day 🎹 music- & sound-centric content My goals going into this: ✨ Exercise my creativity ✨ Views > Follower growth ✨ Understand TikTok down to it's core & use this knowledge to help the brands I work with. There's SO MUCH to unpack here (vanity metrics, how quickly to jump on a trend, learning which trends to jump on, how much more vulnerable it feels to post as a creator instead of from a brand account, when to post, how much to post, finding balance working with social PLUS posting up to 3 times a day) but for now this post is to say... ...I'm enjoying my TikTok journey more than I thought I would, I'm keeping on going for sure and starting out from scratch makes me remember just how much each follow, like and view means to small creators and brands. ❤️ In the comments I've put links to 5 videos or sounds I suggest using in the next week to increase your TikTok output and finally get your account some views! ⬇️

LinkedIn is becoming TikTok 🎶 Over the past week, I have come across the message that LinkedIn would start testing a vertical video scrolling timeline, and by that, I mean it’s following the trend to become a mobile-first media platform 📱 At first, I couldn’t believe this, but of course, it is not inevitable and is actually a logical consequence: LinkedIn is also entering an increasingly younger and digitally aware audience 👨💻 LinkedIn is probably working hard to become (as with TikTok) a widely used search engine with educational value. Even though LinkedIn is a text-heavy platform, I see a lot of creatives posting video content on it. Perhaps this time, people might be ready for this shift? 😅 So what to take into account when shooting mobile-first video content? 🎥 - Even when shooting vertically, take into account the rule of thirds, especially when it comes to using the grid to keep the eyes at the right level. - Be aware of your safe space. You don’t want to have your video assets interfering with the in-screen buttons and description. - With the entrance of this new video format on LinkedIn, you now need to stand out even more, so really think about the first second to get your audience's attention. What would the hook be? What is my statement or what pain point do I want to expose? What do you think? Will this new feature lead to an effective and creative way of sharing knowledge, or will the platform become saturated with nonsensical content, therefore losing its credibility? #linkedin #tiktok #mobilefirst #verticalvideo

I went from working full time as a creative strategist to becoming an ~InflUenCEr~ on TikTok in one year. Here's four small but crucial things I've learnt: 👹 your best content will come from your organic thoughts - my content's success is down to me saying the things my audience are thinking but not saying. I try and be as intune with my own thoughts as possible, my notes app is full of random, seemingly pointless thoughts. 👹 create some verbal clickbait - when coming up with the intro to my videos, I know I've got a small window to convince a viewer not to swipe past me. To test whether I think I've got a good enough hook or not, I think to myself 'if I was sat on the bus telling this story to a friend, would the person sitting in front of us hear the start of my story, and consider turning the volume down on their AirPods to nosy in on the rest of it?' 👹 cut out every breath - you will not hear a single inhale, a very rare amount of 'ums', and not a single millennial pause when I stop/start filming. Don't give your audience the chance to get bored, even for a millisecond. 👹 write out your subtitles - don't let TikTok/IG decide them for you, they're often wrong. Not only does it make your content more accessible, but hardly anyone listens with sound, and our attention spans are *so short* that audiences like to have two things to focus on at once now. Here’s that in practise: I created an ad-hoc video yesterday about visiting M&S. I walked in there and thought 'ha, I used to only come in here when my mum dragged me, now I love it' - there was the organic thought. Next, I added a hook to this thought to create the intro 'one minute you're young, wild and free, the next...'. The way I edit you can almost hear the next word before I finish the one I'm on, good for flow and retaining attention. I then added subtitles & a visual text hook too. I hope this isn't a 'thanks for teaching us water's wet' post. Thought it may be helpful for some.