Kave Home’s Post

At times I wonder why some organizations require a Visual Merchandiser when they don't even know their importance and does'nt value their existence. For example if they require travelling for store visits,market surveys or vendor. meets then all other departments starts gossiping and spreading rumours like VMs are just travelling around to have fun and hardly have anything to do.What they dont see is their hardwork,their creativity,patience,skills which creates an overall impact of look and feel of the store and also brand identity.And when they don't travel and sit in office then they are tagged as VMs have nothing to do in office rather than sitting and doing timepaas. There are certain events and meetings where VMs are not even included to be a part of it whereas all other departments are invited.There are certain activities like visual executions,new store openings,preparing BOQ etc which VMs don't decide. Would really like to know from VM community if they face such challenges ever. #visualmerchandisers #VM

𝗔 𝗗𝗼𝘀𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 📝  We would like to share our perspective on Jing Daily’s "𝗛𝗼𝘄 𝘁𝗼 𝗪𝗼𝗼 𝗕𝗶𝗴 𝗦𝗽𝗲𝗻𝗱𝗲𝗿𝘀? 𝗟𝗩, 𝗖𝗵𝗮𝗻𝗲𝗹, 𝗮𝗻𝗱 𝗗𝗶𝗼𝗿 𝗼𝗽𝗲𝗻 𝗩𝗜𝗣 𝗦𝗮𝗹𝗼𝗻𝘀 𝗮𝘁 𝗦𝗞𝗣 𝗕𝗲𝗶𝗷𝗶𝗻𝗴“. We invite you to share your insights and join the conversation below! The article highlights the strategic move by luxury house LV, Chanel and Dior to open VIP salons, signaling a new era of personalized clienteling. We resonate so much with this innovative approach as it demonstrates the brand’s commitment to providing exceptional experiences for their high-spending clientele. We believe it also addresses the importance of creating offline human touchpoints in an increasingly online shopping environment. The concept of VIP Salons is a recognition that personalized, in-person experiences hold immense value as it provides an opportunity to engage with clients on a deeper level, fostering connection that cannot be replicated through digital channels alone. How do you see the concept of VIP Salons shaping the future of luxury retail?  Share your insights and perspectives in the comment below! 🗣️❤️ Click below to read full article from Jing Daily:  https://lnkd.in/gK3rWmir #CustomerLoyalty #Personalization #DataAnalytics #BrandStorytelling #LoyaltyPrograms #CustomerExperience #ADoseOfCustomerInsight #GogoChengConsulting #CustomerRelation

Is luxury retail targeting today’s elite through a re-emphasis on exclusivity? With an emphasis on showcasing craftsmanship and offering timeless value over fleeting trends, the narrative of luxury retail is being rewritten. In our latest article in the series, Senior Strategist, Andrew Bellofatto explores how today's luxury consumers are looking for more bespoke service and less marketing – creating a shift back to intimate, VIP spaces with highly personalised service. Reflecting this evolution, intimate experiences have deployed insights from contemporary retail formats, merging traditional luxury tropes with dynamic, targeted formats. This blend not only deepens brand engagement through culturally relevant and localised storytelling but also fosters a close, personalised environment for luxury's top spenders. Read the full article in the link in the first comment! #UXUS #LuxuryConsumers #LuxuryRetail #RetailDesign #CustomerExperience #Exclusivity

Parisian department stores, such as Galeries Lafayette and Printemps, are renowned for their Christmas windows due to the exceptional creativity, artistic design, and attention to detail. These stores invest significantly in creating elaborate and visually stunning displays that go beyond traditional holiday themes. The displays often incorporate high-end fashion, luxury brands, and innovative design elements, making them particularly appealing to locals and tourists seeking a glamorous and festive experience. The combination of Parisian elegance and the festive spirit contributes to the popularity of these department store Christmas windows. Department store Christmas windows are attractive to tourists during the Christmas period because they often feature elaborate and enchanting holiday-themed displays. These displays showcase creativity, storytelling, and festive aesthetics, creating a magical and immersive experience. Tourists are drawn to the unique and often intricate designs, which evoke the spirit of the season and contribute to a sense of joy and wonder. During the #Christmas period, consumers often exhibit increased spending behaviors, engage in gift shopping, take advantage of holiday promotions and discounts, and show a heightened interest in festive-themed products. Additionally, there's a trend of online shopping, as people seek convenience during the busy holiday season. I took this picture on Sunday December 3d, 2023 at 10:30 in the morning and in front of #Printemps . #christmasmarketing #windowdisplay #visualmerchandising #christmaswindows #retailexperience #consumerbehavior #retailtherapy #retailenvironment Huckster by Ghalia Boustani IBERA-International top leaders and researchers network

#Luxury #digital experiences need a specific approach. Brands don't need to choose between a website that "feels" luxury and a more user-focused one that is personalized and that encourages discovery and findability. This is a really great post from Katharine McKee built on highly interesting research from Sarah Willersdorf. The days of minimalist websites with full bleed videos or rotating hero carousels with editorial product campaign shots (i.e. the virtual lookbook Katharine references below) but no user-focused content and features are gone. Even luxury brands that have no interest in e-commerce benefit from a website with more guided user experiences and clienteling-type content and functionality. It's not just about #brandstrategy, #ux, #design, #technology, or even #contentstrategy. It's about all of these things working together. That said, when it comes to #digitaltransformation, content strategy is a hugely underrated tool that can help fashion and luxury brands fill this gap when it comes to creating more modern, intuitive digital experiences. Brands need to balance building an elevated, visually-appealing look and feel with more personalized and emotionally relevant content, features, and functionality that meet user needs. As a content strategist who has worked on digital transformation projects for almost 20 years, I see this literally every day. Getting brands to understand the value of a digital experience centered around user needs rather than brand needs is challenging. But, a little content modeling and content-focused user journey mapping will get you everywhere. This is why I keep saying that #fashion and luxury need content strategy to build more collaborative approaches that can help content and digital experiences evolve and scale over time.

First impressions are crucial in the hospitality and entertainment industry. Every aspect of the customer experience, from the signage to the smallest details, plays a role in shaping their perception of your brand. NVISION excels at creating a cohesive and stylish brand experience, ensuring that every visit is a memorable one. 🏨🍽️ Learn more! https://hubs.ly/Q026ph1V0 #Hospitality #Branding #CustomerExperience #MarketingSupplyChain

Showrooms, the importance of a front window display. As the window to the world of the passing consumer, the front window display has always been a place for inspiration to entice consumers to further explore. In Aug 23 a survey by Statista stated that on big ticket items, 52% UK of consumers will research online first. With that thought, does the online shop window match your offline? Are consumers getting the same inspiration and engagement online to drive them to your showroom? On the flipside, if your online image is running at 100% then how is the offline image mirrored in comparison? If you're not online then you are not in their search. Recommendations and showroom footfall visits are even more important. Some thoughts around the offline journey. ▪︎ When did your front window display last get replaced? ▪︎ Does it have the same products/brands as others have locally? ▪︎ For a consumer looking in the window, do they immediately see your point of difference? ▪︎ Have you made your window experiential for a consumer from the outside; so they want more and step in? The front window is seen everyday by those who travel past, but all windows will have a need for a refresh cycle at some point, as it needs to continually drive attention. Securing new products and technology is one way to immerse consumers into your locked in customers. As an independent retailer, is the front window still your customer engager, from the inside looking out? #Retail #Kitchen #Showroom #innovation #creativity #socialmedia #technology #kbbreview #kbb #Samsung #newbusiness #customer

𝗛𝗼𝘄 𝗧𝗼 𝗧𝗵𝗿𝗶𝘃𝗲 𝗜𝗻 𝘁𝗵𝗲 𝗚𝗹𝗼𝗯𝗮𝗹 𝗟𝘂𝘅𝘂𝗿𝘆 𝗦𝗹𝗼𝘄 𝗗𝗼𝘄𝗻 - "𝗜𝗻 𝗣𝘂𝗿𝘀𝘂𝗶𝘁 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆, 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗖𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴" 𝗟𝗶𝘃𝗲 𝗩𝗶𝗱𝗲𝗼 𝗖𝗮𝗹𝗹 LVMH had its slowest quarter since 2020. Kering is bracing for slashed profits in the year's first half, with an expected drop between 40 per cent and 45 per cent. 𝗟𝘂𝘅𝘂𝗿𝘆 𝗱𝗲𝗺𝗮𝗻𝗱 𝘄𝗶𝗹𝗹 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝘀𝗽𝘂𝘁𝘁𝗲𝗿 𝗮𝘀 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝗹𝗼𝘄𝘀, 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝘁𝗼 𝘄𝗶𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀' 𝗵𝗲𝗮𝗿𝘁𝘀 𝗮𝗻𝗱 𝘄𝗮𝗹𝗹𝗲𝘁𝘀 𝗳𝗶𝗲𝗿𝗰𝗲𝗿 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿. Are you and your luxury business geared up for this headwind? Join me and my dear friend and luxury clienteling expert Séverine Reymond for the first GC Consulting "𝗜𝗻 𝗣𝘂𝗿𝘀𝘂𝗶𝘁 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆" 𝘄𝗲𝗯𝗶𝗻𝗮𝗿, exclusively curated for GC Community members. In this webinar, we will discuss some 𝗽𝗿𝗲𝘃𝗮𝗹𝗲𝗻𝘁 𝗹𝘂𝘅𝘂𝗿𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗺𝘆𝘁𝗵𝘀, 𝗿𝗲𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗰𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘁𝗵𝗲𝗶𝗿 𝗽𝗶𝘃𝗼𝘁𝗮𝗹 𝗿𝗼𝗹𝗲 in the current challenging luxury landscape. Séverine and I share a passion 🔥 for client excellence in the luxury industry. We met during our time at Louis Vuitton as the respective Heads of Client Development, covering the East vs West markets. We then pivoted to building a luxury e-commerce private client business - Séverine was the Vice President of Private Clients at 24S.com, while I led a similar position for FARFETCH APAC. In 2022, Séverine and I both left the corporate world to establish luxury consultancies. We believe that any client consuming luxury today deserves a fully personalised experience. More importantly, there is only one way to create long-term loyalty: 𝘁𝗼 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝘃𝗲𝗹𝘆 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝘂𝗿𝗮𝘁𝗶𝗻𝗴 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀. The webinar will be hosted at 𝟲 𝗣𝗠 𝗛𝗞𝗧/ 𝟭𝟮 𝗣𝗠 𝗖𝗘𝗧 𝗼𝗻 𝘁𝗵𝗲 𝟭𝟲𝘁𝗵 𝗠𝗮𝘆. We will be welcoming a small group of participants to allow for quality interactions, so message me now to reserve a spot 💺 ! I look forward to seeing you there ❤️ #GogoChengConsulting #TheArtandScienceofClienteling #InPursuitofCustomerLoyalty #Luxury #CommercialSuccess

Physical retail. More relevant than ever! In the ever-evolving landscape of retail, physical stores remain a cornerstone of the luxury brand experience. The atmosphere of a retail space plays a pivotal role in shaping consumer perceptions, driving engagement, and fostering brand loyalty. By curating a unique and compelling atmosphere, luxury brands can create immersive environments that captivate customers and differentiate themselves in a competitive market. In essence, the physical retail atmosphere serves as a powerful tool for forging meaningful connections with consumers and elevating the overall shopping experience. More in this article 😀 #topretailexpert #retailenvironment #retailexperience #retailatmosphere #atmospherics #luxuryretail #luxuryexperience #luxuryenvironment

Enhancing Brand Value through Community Engagement in Luxury Retail In the dynamic landscape of luxury retail, fostering a strong community connection is more than just a strategy; it’s an essential element that shapes brand perception and deepens customer loyalty. Here are several effective ways luxury brands are enhancing their community engagement: 1. Host Exclusive Events: Luxury retailers are creating memorable experiences through private launches and exclusive shopping events, making each interaction special and directly engaging with their core clientele. 2. Offer Personalized Services: From bespoke tailoring to private styling sessions, luxury brands excel in personalizing the shopping experience, ensuring that each customer feels uniquely valued. 3. Invest in Culture: By sponsoring art exhibitions and supporting local artists, luxury brands enrich their community’s cultural landscape, aligning their brand with cultural sophistication and artistic expression. 4. Lead in Sustainability: Demonstrating leadership in sustainability initiatives helps luxury brands connect with environmentally conscious consumers and showcases their commitment to global and community well-being. 5. Leverage Digital Platforms: Innovative digital experiences, like exclusive apps or augmented reality, offer customers engaging content and interactive opportunities, enhancing the sense of community in the digital space. 6. Collaborate Locally: Partnering with local artisans or businesses not only celebrates regional talent but also embeds luxury brands deeper into the fabric of the local community. Engaging effectively with the community allows luxury brands to maintain a competitive edge, ensuring customer loyalty and fostering a lasting connection that transcends the traditional buyer-seller relationship. #LuxuryRetail #BrandLoyalty #CommunityEngagement #SustainabilityInLuxury #DigitalInnovation #ArtAndCulture