Kathrine Starke’s Post

🤘 Liquid Death flips the script on conformity and reshapes expectations in the water aisle. By embracing the unexpected, they've not only captured attention but cultivated a loyal following. What can we learn from their bold approach to brand success? 🤔 #BrandStrategy #ChallengerBrand #DisruptiveBrand #Marketing

🔹 Thrilled to share insights from the latest episode of Laundromat Resource featuring an enlightening conversation with guest Charles Measley. 🔹 Charles Measley's experience is a testament to the power of perseverance and adaptation in the laundromat business, offering valuable lessons for anyone in the industry. 🔹 Here are 3 key takeaways from the episode: 1️⃣ Importance of Consistency: Charles stresses the significance of consistency in business operations, emphasizing it as a vital factor for success, from opening times to cleanliness. 2️⃣ Strategic Marketing: The conversation delves into the vital role of professional marketing strategies and the value of platforms like Google Ads in attracting new customers, especially for renters. 3️⃣ Navigating Commercial Leases: Insights are shared regarding the complexities of negotiating commercial leases, emphasizing the need for clarity and careful consideration before entering into such agreements. Don't miss this insightful episode; catch the full discussion on Laundromat Resource and gain valuable perspectives to apply to your own business endeavors. #LaundromatBusiness #MarketingStrategies #CommercialLeasing #BusinessSuccess

🧊 Ice, ice maybe? ⬇️ Execs bond fast over icy plunges but it’s not for everyone. Does cold water bonding really break the ice better than small talk? Tell us if you’d take the plunge! ❄️ 🛁 Click the link to check out the full article: https://loom.ly/K66y5w4 #ColdPlungeNetworking #ChillConnections #sabrerealestate #sabreadvisors #commercialrealestate #CRE #retailrealestate #locationbasedbrands #nationalreach #localknowledge #sabrelife #nationaladvisors

Quick Curb Appeal: 8 Tips That’ll Turn Your Grass Green Fast

What would you imagine is the hardest product to differentiate in its respective market? (Feel free to let me know in the comments!) My answer: #water. It has no taste, no calories, and no color. It is the blandest it gets. There's no way to make it different, and that's why most water companies center their marketing efforts around establishing their water as the cleanest and the most natural out there. So how do you stand out? How do you make water cool? From the beginning, Liquid Death has always been able to recognize where the market for water has lacked innovation. It started with their unique cans (the threatening skull logo and Gothic font sure to make you think it's anything but water) and their creative slogans (like, "Murder your thirst"). Liquid Death rarely focuses on the actual product, but rather, the entertainment value of it. Is their water healthy, and from an underground source in the Alps? Yes, but that's secondary. And the brand is aware of this, too, as their VP of Creative Andy Pearson said in an interview with Print Magazine last year. "Obviously we sell amazing water, iced tea, and merch, but at the end of the day, we’re really selling entertainment." To promote Prime Video & Amazon MGM Studios' Season 4 #TheBoys, Liquid death made another video centering the show's Aquaman parody character, The Deep, this time featuring their new line of flavored sparkling water. Once again, while the product itself has less sugar than its competitors, what makes it stand out is the advertising. Not only is the video itself funny (note the writing on the chalkboard that says, "Welcome, Mr. The Deep"), but the way that Liquid Death positions these videos makes them even funnier. The company treats these videos like a #PublicRelations scandal, making their captions apologies for The Deep's behavior and promising never to work with him again. So what can we learn from Liquid Death's unique marketing strategies? Sometimes, you have to stop thinking strictly within the confines of your product, and look at and listen to the market instead. Where is their room for innovation? What hasn't been done yet? And what will make you stand out? Check out Liquid Death's video with The Deep right here:

🔥 Are you ready to light your sales game on FIRE? Discover the secrets to captivating communication and irresistible offers in our latest newsletter! Join FireStarters for exclusive insights and tips to how you can scale to 1M $ while only spending $60 a month! Click to subscribe now! 🔥 https://lnkd.in/gNdE428W #Sales #Communication #BusinessGrowth #FireStarters #TheFire  #Marketing #EmailMarketing #Agencies #SMMA #MarketingAgencies 

Nothing says winter like cooking festive foods, getting cozy around the fireplace and spending time with loved ones during the holidays. During the cooler months of the year, it's important to take the time to help protect your family and home from the threats of fire and carbon monoxide poisoning. Click to learn how to help keep your home safe this winter and all year round.

Dynamic pricing not surge pricing...

Breaking The Ice With Brokers Another handy little marketing campaign from PreAction should be landing this week, ready for the icy weather. Credit card-sized ice scrapers are perfect for your wallet/purse or the glove box...and are there when needed. Clever work Joe Wilson🏄♂️ To understand how PreAction can help your company, reach out to: Matthew Paxton or 📧enquiries@preaction.co.uk

What you get when you mix Christmas with Saturday Night Fever and make a #commercial. ▶️ Watch this reel