Katelin Wheeler’s Post

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brand + marketing strategy | copywriting | email | social | growth

I initially sought out Emily Oster's content for work. I was in my early days at Tiny Earth, and I wanted to learn more about our target customers—parents with children from 0-5 years old. Then, I read Expecting Better during my first pregnancy. I starting paying much closer attention to her weekly Q&As on Instagram, as the questions felt relevant to me as we planned for our family to grow. Now, I'm navigating toddler parenting and all that comes with it (more thoughts on those highs and lows another time). All to say, ParentData has really grown *with* me. And this new subscription change is huge for all readers. New topics, new voices to come, but the same—less panic, more data—take on navigating planning for, having, and growing a family. Get what's currently relevant to you straight to your inbox. Check it out!

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713 followers

📣You asked, we answered 📣 We have launched our new subscriptions that let you personalize your ParentData experience! For the first time, you’ll be able to select the newsletters you want to get in your inbox, whether that’s breaking down the latest headlines; reading data-driven insights on pregnancy, babies and toddlers, or big kids; or navigating hormonal health in your 40s, 50s, and beyond. These new options are completely flexible — subscribe to all of the newsletters if you want, or pick the ones that fit you and your family best. We want to let you choose exactly what you need from us, when you need it. More here: https://lnkd.in/edFDP32Y

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Kelsey Worsham

MBA Candidate at Duke University, Class of 2025 | Fuqua Impact Scholar | Forté Fellow

1w

Will never get over your job, Katelin. I fan girl every time I see your posts! You are doing such important work for parents.

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