Kasey Prickel’s Post

Happy Wednesday from MakeSense Health! It’s easy to get caught up in the hustle of marketing plans and communication strategies, but today I’m reminded of a simple, often overlooked truth in the life science and health industry. The Obvious, Often Forgotten: Patient First It seems obvious, doesn’t it? The patient should be at the center of everything in healthcare. Yet, in the rush to develop marketing strategies and communication plans, it's startling how often this fundamental principle is overlooked by our clients and the industry at large. Caught in the Web of Marketing In our work with various life science and health companies, we've noticed a common trend: the drive to push out marketing initiatives often overshadows the core purpose of healthcare - understanding and addressing patient needs. The focus inadvertently shifts from patient care to market share. Back to Basics: Listening to Patients The key to truly impactful healthcare isn't just in the sophistication of marketing tactics but in something much more basic - listening to patients. It’s about tuning into their experiences, fears, and hopes. This simple act of listening can inform and transform everything a company does, from product development to patient support. Our Role: Redirecting the Focus At MakeSense Health, our mission is to help redirect this focus back to where it belongs: the patient. We're here to remind our clients that the most powerful insights come from patient stories, not just market research. It’s these insights that should drive marketing and communication, not the other way around. Here's to a week of realigning our priorities and remembering that at the heart of healthcare, it's always about the patient. 😊 Happy Patients Stick Around: Patients who see their feedback in action stick to their treatment plans. They feel like part of the team, not just receivers. Game-Changer for Better Healthcare: It's not just about treating; it's about working together, respecting views, and making patients part of the process. Let's keep pushing for patient voices. They're the key to making healthcare awesome for everyone

If you’re seeing this and copying it…. You’re doing bad marketing. Emory Healthcare out of Atlanta, Ga is a well known healthcare system and medical school that undoubtedly has a marketing budget in the millions of dollars. They also have a brand that is recognizeable and has authority in the area. If you’re a small practice with a smaller marketing budget (let’s say $5k/month) you should NOT be doing this type of marketing. You will not win the attention of anyone. Why? Because most likely people don’t know you or your reputation well enough to make decisions about coming to see you based on just putting your name or practice name on a billboard with a basic, non specific message. When marketing isn’t working, the excuse I hear most often is: “We can’t compete with the local hospitals.” Newsflash. You’re not competing with them. You can’t. You are competing for the attention of people that don’t want to go to a hospital affiliated doctor. So what are you saying to THOSE people in your marketing that would compel them to come to your practice? Hint: Stop talking about yourself Stop talking about your advanced equipment Stop talking about the most up to date blah blah blah Do: Talk about what patients are thinking Talk about what patients are feeling Talk about how you can help them reach their goals faster Your marketing message is the most important building block you must establish BEFORE you can decide where to put your marketing for the RIGHT people to see it. #healthcareDTC #healthcare #privatepractice #healthcaremarketing #businessgrowth

In a recent survey, four CMOs shared their insights with Becker's Healthcare, highlighting five prominent problems and presenting innovative solutions in #healthcare: https://lnkd.in/grQvRmMq #marketing #CMO #healthtech

Healthcare marketing is changing. It now requires a holistic approach—one that not only caters to patients but aligns seamlessly with the organizational goals and the imperatives the healthcare sector aims to address. To navigate this intricate landscape, healthcare marketers need to take a step beyond conventional strategies. Learn more:   #marketing #healthcare #chiropractor

In the realm of healthcare marketing, adopting a one-size-fits-all approach may not be the prescription for success.   Understanding the unique needs of each individual is the key to delivering an exceptional patient experience. Here's how you can tailor your strategy for impactful results:  **Create Personalized Landing Pages:** Build a connection from the first click. Develop unique landing pages for each patient type, ensuring the content resonates with their specific needs and concerns.  **Craft Tailored Messages:** Your message should be as unique as the care or service you provide. Craft personalized messages that speak directly to the concerns and interests of your diverse patient base.  **Leverage Segmentation:** Don't underestimate the power of segmentation. Target specific patient groups by creating content and visuals that align with their lifestyle. For instance, if introducing a service for seniors, speak directly to their preferences, showcasing that you understand their unique needs. This approach not only signals empathy but also maximizes your marketing efforts by ensuring your message resonates with the right audience.  **Why Choose The WRIGHT Consult?** At The WRIGHT Consult, we specialize in tailoring healthcare marketing strategies that resonate with diverse patient profiles. Reach out to us, and let's embark on a journey to enhance your patient experience.  **Book a Slot in Our Calendar:** Ready to discuss personalized strategies for your healthcare practice? Book a time in our calendar, and we'd love to sit down for a tailored consultation.  **Connect with Us:** Whether you need assistance in creating personalized landing pages, crafting tailored messages, or leveraging segmentation, The WRIGHT Consult is here to help. Visit  https://lnkd.in/gBgSrpMW  or Explore more about our healthcare marketing expertise at  www.thewrightconsult.com   or email us at  Info@thewrightconsult.com , Call 470 344 3823 Elevate your healthcare marketing game and make every patient feel uniquely cared for. We look forward to partnering with you! #HealthcareMarketing #PatientExperience #Personalization #TheWRIGHTConsult #MedicalMarketing 

As healthcare providers, it's important to remember that your patients are not just numbers or medical cases, but individuals with unique concerns and interests. That's why crafting personalized messages is crucial in providing the best care possible. By speaking directly to the diverse needs of your patient base, you can ensure that every patient feels seen and heard. Remember, the message you deliver is just as important as the care or service you provide. #healthcare #patientcare #patientacquisition #practicegrowth

Yuma Regional Medical Center is proud to be featured in Strategic Health Care Marketing's Advertising Showcase for our transformative "We Believe" campaign! 🌟 At Yuma Regional Medical Center, we've been on an incredible quality journey, with our team engaged in over 400 quality improvement projects. But we realized that our employees and community didn't fully see the impact. That's when we launched "We Believe" - a campaign to bridge the gap between perception and reality. 💡 Our approach? Meet people where they are - Be inclusive - Celebrate wins - Recognize individuals and teams - Create purpose and belief - Enable everyone to contribute The results? A 21% increase in employees who believe we provide high-quality care and service. 📈 Our SVP of Marketing, Machele Headington, put it best: "We want people to believe in their work and to know that their contributions are making a difference." From internal moments to community-wide advertising, we're sharing stories of how our team impacts lives every day. Because at YRMC, quality isn't just a metric—it's our mission. Read more about our journey in the latest issue of Strategic Health Care Marketing. Link in comments!

📊 Why Insights-First Research Matters in Healthcare Marketing 📊 In healthcare, we often act first and listen second. We ask patients for feedback only after their appointment, focusing on metrics important to us, not necessarily to them. This traditional approach misses the mark on understanding what truly matters to our patients and stakeholders. Imagine a shift where our strategies are driven by deep, empathetic insights into patient needs and experiences. This is the essence of an insights-first approach to healthcare marketing. 📌 Why is this crucial? - It aligns our actions with the real needs and expectations of patients, caregivers, and healthcare professionals. - It fosters trust and builds stronger connections with our audience. Discover how an insights-first strategy can lead to more informed decisions, more effective marketing tactics, and, ultimately, a better healthcare experience for all. 👉 Read the full blog to learn more: https://lnkd.in/equzqbav #HealthcareMarketing #PatientExperience #EmpathyInHealthcare #InsightsFirst #MarketingStrategy #HealthcareInnovation

Healthcare marketing is essential to retaining current patients and attracting new ones to the practice to boost profitability. Here's a guide to help you stay ahead of current marketing trends in the healthcare space to drive better marketing strategies. Read More: https://lnkd.in/dc-7NnFm #Healthcare #Marketing #DHP

Good read in Forbes.com titled "How Healthcare MSO Leaders Can Leverage Marketing And Communications" by Blair Primis, Forbes Councils Member. It states "according to healthcare consulting firm Medi-Tech Insights, the healthcare management services organization (MSO) market is expected to witness a healthy growth rate by 2027, driven by factors such as the growing demand for specialty care, rising focus on value-based care and increasing investments by private equity firms" and has some good information in the piece itself. For more please read below. #healthcarecommunications #healthcaremarketing #healthcarecommunications