Karolina M. Krawczyk, MCIM, MBA’s Post

I came across this brilliant marketing gem from a bar in Portugal that never fails to make me smile. Let me share why it's so remarkable: ➡️A Splash of Wit and Laughter: It’s downright funny, making it impossible not to crack a smile. After all, who can complain when they're laughing? ➡️Harnessing the Power of Keywords: It subtly taps into trending keywords, like "diversity," to deliver a positive and inclusive message. It's a win-win for both the brand and its audience. ➡️Visualizing Diversity: The representation of diversity through different cups of beer is not just creative; it's accurate. It reminds us that, like the various glasses that hold us, we may have different tastes and appearances, but our ultimate purpose is the same. This marketing piece is a true testament to the magic of clever advertising. It manages to entertain, engage, and deliver a powerful message all in one sip. Here's to celebrating diversity, one cup at a time! 🥂 #MarketingMagic #DiversityInAdvertising #CheersToInclusivity

GovTech Singapore has worked alongside distillery and Little Red Ants Creative Studio to release 'Be Sure, Be Secure', a music video that encourage Singpass users to protect their digital identity and prevent it from falling into the wrong hands. Simon Hearn, managing director at distillery, said, “Data security online is a very real global problem, and the news is flooded with stories on scams on an almost daily basis. For the ‘Be Sure. Be Secure.’ campaign, we knew we needed to find a balance between communicating a serious message and producing a standout creative that would entertain and resonate with viewers.” Meanwhile, Guilet Libby, creative director at distillery, commented, “Singapore is known for its music video campaigns, the challenge lies in setting yourself apart from the other chart-toppers. Our mission for this campaign was clear: to carve a distinctive look and feel that would set us apart from what people are normally used to." #marketingcampaign #publicawareness #singapore ------- -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, Intercontinental, PropertyGuru, Secret Recipe, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Learn more about how you can be part of the discussion here: https://bit.ly/47lsnQf -[Webinar] Hear from industry leaders from Accenture, Infobip, Cashrewards, and Radarr on how you can enhance customer interactions, streamline communication channels, and deliver personalised experiences. Register to our "CX Revolution: Leveraging AI Tech for Seamless Customer Experience" webinar Now: https://bit.ly/3OX9oE9

🎶 Innovation in Marketing: Dancing to the Beat of Your Own Drum 🎶 "And those who were seen dancing were thought to be insane by those who could not hear the music." - Friedrich Nietzsche In the world of marketing, innovation often resembles dancing to music that only a few can hear. Breaking away from conventional methods to introduce creative and untested strategies can be met with skepticism. Yet, it's these bold moves that redefine industries and capture the imagination of consumers. Here's how we can embrace Nietzsche's perspective to foster innovation in marketing: 1. Courage to Innovate: It takes courage to experiment with new ideas and approaches. Be prepared to face doubts and skepticism, but trust in the vision that drives your innovative efforts. 2. Understanding Your Audience: Just as dancers move to the rhythm, effective marketing requires a deep understanding of your audience's needs and preferences. Tune into their desires to create campaigns that resonate on a deeper level. 3. Embracing Creativity: Allow creativity to lead your marketing strategies. Sometimes, the most unconventional ideas are what set you apart in a crowded marketplace. 4. Learning from Feedback: Not every innovative idea will be a hit, and that's okay. Constructive feedback is invaluable, helping refine your approach and better align with your audience's expectations. 5. Persistence in Your Vision: Like those who dance despite the stares, persisting with your innovative vision, even when faced with doubt, can lead to breakthrough success. In marketing, as in life, those willing to "dance" to their own tune, driven by creativity and innovation, often lead the way to new trends and opportunities. Let's not fear being misunderstood for our innovative approaches; instead, let's focus on the beauty of the music we're creating. How do you encourage innovation and creativity in your marketing strategies? Have you ever taken a risk that felt like dancing to music only you could hear? #Innovation #Creativity #MarketingStrategy #FriedrichNietzsche

It has almost been a month since the arrival of every D2C's dream place to be - the Indian Festival market. As we approach the grandest festival, here are some pointers from the industry experts that WILL come in handy! #digitalmarketing #festiveseason #advertising

𝗜𝘀 𝘀𝗼𝘂𝗻𝗱 𝗮𝗻𝗱 𝗺𝘂𝘀𝗶𝗰 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆? Absolutely! It’s far more memorable to have an integrated sound branding system than just any music that fits a piece of #communication. Simply adding a brand jingle at the end isn’t enough. Think about where and how our #audience hears our brand: website, social media, ads, events, stores. Each #touchpoint needs that perfect tune. Whether it’s an intro, a transition, a call to action, or a reward, we ensure the sound elements are consistent, coherent, and relevant. #zigma8 #creativeagency #brandjingle #soundbranding

As radio continues to evolve, one thing remains consistent: the importance of good branding. ⚡ The key components to a strong radio brand is custom-made sonic logo and jingles.🎵 When you tune-in to a radio station, what do you hear? a great jingle that sticks to your head or a unique sweep that calls out the station's name and slogan. 🔊 These elements are essential for creating a strong and memorable brand identity that listeners can instantly recognise and emotionally connect with. 💛 Custom-made imaging and jingles are important because: 🎙️ They allow your station to stand out from the competition. Today, with so many stations competing for listener’s time & attention, it's important to have a unique and recognisable brand identity. 🎙️ Reinforce your brand values. Your imaging and jingles should represent your stations core values and reinforce the messaging and can help build brand loyalty. 🎙️ Enhance the listening experience and keep audiences tuned-in. By creating world-class, unique elements you can immerse your listeners into your brand, and become more engaging. Overall, a hand crafted, tailor made imaging package is an essential ingredient in building a strong and recognisable brand for your radio.💪🏼 And at Global we believe jingles should sound like the music you play, and through our collaborative musical journey we create exceptional music that remains true to your station’s format and values. 🎶 Get in touch with us to find out more. 🤩 #radio #radioimaging #radiojingles #musicproduction #musiccomposition

I recently came across this article, and it reminded me of a topic that we discussed in one of my classes; do marketers have the power to control people’s minds? This particular piece of writing highlighted and referenced to how marketing strategies can employ psychological principles to attract and influence their customers. A notable example that I’ve personally observed of such perfect implementation is branding strategies used by ‘Walls’ and ‘Omore’, who have successfully used these tactics in their marketing campaign specifically for brand recognition. I mean is there a time when you hear the Walls tune and not think of their wide range of ice creams? What’s your opinion?

Never Seen Ads by Brands Pt. 2 Let us know your thoughts on these ads and your learnings through them! Spotify Nescafe Hub Converse The Coca-Cola Company #themarketingxchange #neverseenads #brands #creativity #marketing #advertising

In the ever-evolving world of advertising, brands are constantly seeking innovative ways to connect with their audiences on a deeper level. One powerful tool that has stood the test of time is the use of music in advertising campaigns. 🎵 Let's explore how music can evoke emotions, stir memories, and create lasting impressions on consumers. https://bit.ly/3DtGQLY #musicforbusiness #advertisingstrategies #advertising #branding #brandingtips #businesstips #blog #blogging

Can you be fashionably late to your own party? Probably not. Just makes you look like a bit of wanker, doesn't it?    But here I am, one week on from the launch of Bolster Group — the coming together of four best-in-class culture and entertainment agencies — still basking in the glow of our collective vision to create the most respected, dynamic and culturally relevant agency group in the Asia Pacific region. Big words, I know, but I believe them. I have to. I've called too much shit on other agencies' vacuous launch statements not to.    So here we are, the Bolster Group (Common State, Going North Agency, Bolster and Aeroplane Agency) working in the most interesting and exciting sector I know — culture and entertainment. From film and gaming to the performing and visual arts, major events to the country's best music festivals, this is where we shine. As I said below, the plan here was simple: bring together the absolute best-of-the-best when it comes to entertainment and culture marketing services under one roof and present clients with a robust integrated offer. Each agency brings deep sector expertise, but it is our inherent understanding of the cultural space that connects us.    To James Clarke — who has come on this journey with me from the outset — I couldn’t be more proud to see you take the reins as Group CEO. Your bold vision and infectious energy are a powerful combination. To our Head of Creative & Strategy, Darren Levin, thanks for being my creative partner in crime these past nine months. It’s been a wild ride, but it’s your eye and your insight that pushes us to great places.    To my Common State colleagues, you are unequivocally world-class operators, but that pales in comparison to the world-class people you all are. I love coming to work because of each and every one of you.    Lastly, I’d like to thank our General Manager, Emma Costello. Thanks for listening. Thanks for saying "yes" to my crazy whims and "no" to my stupid ones. We’re here today because of you.    Onwards.