Kantar’s Post

As we navigate a crucial election year, it’s an opportune moment to explore how South Africans are thinking, acting and feeling. This year, Kantar's Mzansi Consumer Barometer focusses on topics such as #TheHustle, the #CostOfLivingCrisis and #MediaBehaviours, as well as: 📢 South Africans biggest concerns and feelings about the future #Elections #Economy 🛒 Bricks and clicks – what drives online and offline shopping behaviour, internet access, and why do we shop where we shop? 💳 The impact of loyalty, rewards and subscription-based programmes 💚 A brand sustainability check and what Mzansi is willing to pay for 😎 State of play: the unique appeal of TikTok and its content connection Register for our digital launch on 17 May for our fourth annual check in with South African consumers. Join Kantar's Ivan Moroke, Stacy Jayne Saggers, Renissa Gounden and TikTok's Greg Bailie for this not to be missed session! Get your front row seats here 🍿📽 https://lnkd.in/gJBeWiVs #MzansiConsumerBarometer #Marketing #ConsumerBehaviour #SouthAfrica

As we navigate a crucial election year, it’s an opportune moment to explore how South Africans are thinking, acting and feeling. This year, Kantar's Mzansi Consumer Barometer focusses on topics such as #TheHustle, the #CostOfLivingCrisis and #MediaBehaviours, as well as: 📢 South Africans biggest concerns and feelings about the future #Elections #Economy 🛒 Bricks and clicks – what drives online and offline shopping behaviour, internet access, and why do we shop where we shop? 💳 The impact of loyalty, rewards and subscription-based programmes 💚 A brand sustainability check and what Mzansi is willing to pay for 😎 State of play: the unique appeal of TikTok and its content connection Register for our digital launch on 17 May for our fourth annual check in with South African consumers. Join Kantar's Ivan Moroke, Stacy Jayne Saggers, Renissa Gounden and TikTok's Greg Bailie for this not to be missed session! Get your front row seats here 🍿📽 https://lnkd.in/ga-ndE2K #MzansiConsumerBarometer #Marketing #ConsumerBehaviour #SouthAfrica

As we navigate a crucial election year, it’s an opportune moment to explore how South Africans are thinking, acting and feeling. This year, Kantar's Mzansi Consumer Barometer focusses on topics such as #TheHustle, the #CostOfLivingCrisis and #MediaBehaviours, as well as: 📢 South Africans biggest concerns and feelings about the future #Elections #Economy 🛒 Bricks and clicks – what drives online and offline shopping behaviour, internet access, and why do we shop where we shop? 💳 The impact of loyalty, rewards and subscription-based programmes 💚 A brand sustainability check and what Mzansi is willing to pay for 😎 State of play: the unique appeal of TikTok and its content connection Register for our digital launch on 17 May for our fourth annual check in with South African consumers. Join Kantar's Ivan Moroke, Stacy Jayne Saggers, Renissa Gounden and TikTok's Greg Bailie for this not to be missed session! Get your front row seats here 🍿📽 https://lnkd.in/du7hDygB #MzansiConsumerBarometer #Marketing #ConsumerBehaviour #SouthAfrica

As we navigate a crucial election year, it’s an opportune moment to explore how South Africans are thinking, acting and feeling. This year, Kantar's Mzansi Consumer Barometer focusses on topics such as #TheHustle, the #CostOfLivingCrisis and #MediaBehaviours, as well as: 📢 South Africans biggest concerns and feelings about the future #Elections #Economy 🛒 Bricks and clicks – what drives online and offline shopping behaviour, internet access, and why do we shop where we shop? 💳 The impact of loyalty, rewards and subscription-based programmes 💚 A brand sustainability check and what Mzansi is willing to pay for 😎 State of play: the unique appeal of TikTok and its content connection Register for our digital launch on 17 May for our fourth annual check in with South African consumers. Join Kantar's Ivan Moroke, Stacy Jayne Saggers, Renissa Gounden and TikTok's Greg Bailie for this not to be missed session! Get your front row seats here 🍿📽 https://lnkd.in/ewPPXjAJ #MzansiConsumerBarometer #Marketing #ConsumerBehaviour #SouthAfrica

As we navigate a crucial election year, it’s an opportune moment to explore how South Africans are thinking, acting and feeling. This year, Kantar's Mzansi Consumer Barometer focusses on topics such as #TheHustle, the #CostOfLivingCrisis and #MediaBehaviours, as well as: 📢 South Africans biggest concerns and feelings about the future #Elections #Economy 🛒 Bricks and clicks – what drives online and offline shopping behaviour, internet access, and why do we shop where we shop? 💳 The impact of loyalty, rewards and subscription-based programmes 💚 A brand sustainability check and what Mzansi is willing to pay for 😎 State of play: the unique appeal of TikTok and its content connection Register for our digital launch on 17 May for our fourth annual check in with South African consumers. Join Kantar's Ivan Moroke, Stacy Jayne Saggers, Renissa Gounden and TikTok's Greg Bailie for this not to be missed session! Get your front row seats here 🍿📽 https://lnkd.in/e4H62dEJ #MzansiConsumerBarometer #Marketing #ConsumerBehaviour #SouthAfrica

I'm genuinely excited to explore the impact social media has had on the 2024 elections in Pakistan and Indonesia. It's been an eye-opening year, demonstrating just how pivotal these digital platforms are in molding political conversations and engaging voters. In Pakistan, we've seen something truly remarkable. Despite facing internet blackouts, political factions specially PTI ( Pakistan Tehreek-e-Insaf ) have cleverly harnessed the power of AI and deepfakes to reach out and sway voters. It's indeed the unyielding influence of digital campaigning, even when faced with stringent barriers. Over in Indonesia, the story takes a similar turn with social media playing a pivotal role in the political sphere. These platforms have become indispensable battlegrounds for voter engagement and the fight against misinformation. This showcases the undeniable power of digital tactics to tip the scales of public opinion and influence voter decisions, highlighting the strategic value of social media in today's electoral politics. Yet, the journey hasn't been without its hurdles. Both nations grappled with significant challenges like misinformation and internet clampdowns, which hampered voters' access to reliable information on crucial polling days in Pakistan. These issues bring to light the paradoxical nature of social media in democratic processes, underscoring the pressing need for digital fortitude and ethical campaign strategies. From my corner of the world, specially a Myanmar citizen where military has robbed the democratic process such as elections, observing these developments unfold has been nothing short of inspiring. It underscores the incredible capability of technology to knit us closer to global democratic movements, breaking through the confines of physical borders. My remote engagement as observer and working with social cohesion projects during both elections have vividly demonstrated how digital platforms can narrow the divide between citizens and their electoral systems, marking a worldwide trend towards digitalized campaigning. As we forge ahead in this digital epoch, the experiences of Pakistan and Indonesia offer invaluable lessons on the merits and drawbacks of leveraging social media in electoral contexts. They beckon us towards the creation of strong digital frameworks and ethical standards to safeguard the honesty and transparency of elections across the globe. Embarking on this digital voyage into the democratic hearts of Pakistan and Indonesia has been both illuminating and motivating. It stands as a powerful reminder of the significant role digital engagement plays in strengthening global connections and enhancing participatory democracy, irrespective of physical distances. #DigitalDemocracy #GlobalEngagement #electionintegrity

G'Day LinkedIn Fam :-) news.com.au holds the top spot as Australia’s number one #digital news brand for the 15th consecutive month, according to Ipsos iris March 2024 rankings released today. news.com.au delivered an #audience of 12.944 million in March, up 4.2 per cent month-on-month. With a margin of 888,000 ahead of the closest competitor, news.com.au’s highly engaged audience reached one in two online Australians with average time spent on the site of 27 minutes per person. It also had the largest #video audience for #news consumption at 1.048 million, with 17 million video views for the month. news.com.au Editor Kerry Warren said: "We launched About Bloody Time with the goal of getting 20,000 signatures on our petition by International Women’s Day on March 8." "Instead, we got 20,000 in under 24 hours, and finished up with more than 50,000 signatures. Even though we knew more than one million Australians suffer from endometriosis, the results blew us away," she said. The campaign launched on March 1 and asked for longer, Medicare-funded consultation for the diagnosis and treatment of endometriosis and struck a chord with Australians of all ages. Read more here: https://lnkd.in/gv4KppNj #NewsCorpAustralia #Ipsosiris #BrandEngagement

In this week's report, we observed a surge in coverage of the Presidential Election 2023, making waves on Instagram, YouTube, and TikTok. Notably, the CNA video unveiling the election results garnered a staggering 2.7 million views on TikTok, ushering in Mr. Tharman Shanmugaratnam as the ninth President of Singapore. Discover more trending insights and hot topics in this week's report. Data source: Google | YouTube | Instagram | TikTok #bloomrsg #BloomrTrends #SocialMedia #SocialMediaTrends #SocialListening #Trends #Trending #ICYMI

Brands Vs. Ballots: The Most Fascinating Dance of Consumer Behaviour If you love consumer behaviour & insights, there's no better time than today. The entire nation has cast its votes, and the results are being unveiled. It's fascinating to witness products/brands (candidates) making their pitches while consumers (voters) delivering their verdict in real time. Election analysis offers a unique blend of quantitative (number based analysis) & qualitative (insight led analysis) outcomes unfolding in real-time with insights constantly discussed and validated. Remember, even major brands and organizations rely on limited sample sizes to understand consumers. Elections, however, provide an unparalleled opportunity where the entire voter population expresses their views, making it the most comprehensive and captivating research event. Over the years, my interest in election analysis on counting day has only grown. So I will be spending time today watching the analysis. I would suggest, you do the same. It’s one of those shows where you can jump in at any point and still not miss any of the details. Trust me, you will find that the analysis itself is far more intriguing than the final verdict. #election #consumerbehavior #consumerresearch #brand #BrandIndia #marketing #insights 

Media consumption will post accelerated growth in 2024 with general elections in the United States, Mexico, Japan, Taiwan, India and South Africa, as well as the Summer Olympics in Paris: PQ Media #MediaUsage #ConsumerBehavior #DigitalMedia #MediaTrends #AdvertisingInsights #MarketingResearch