Justin Hipps, MBA’s Post

Uncover the synergy between AI and core business driving tech investor interest. Discover the winning formula that keeps shares soaring! #TechInvestors #AI #BusinessGrowth #TechShares #InvestmentNews

Facebook is currently winning the AI race leaving Google and Microsoft in the dust! Facebook's strategy is sharp. While they might not be hitting it big with brand-new creations (all the latest Meta stuff? Acquired), they're top-notch at defending their territory. They're going all out against Google and Microsoft, and it's making an impact. Why? Think about it. Facebook isn't in the search game, and MS isn't exactly their top competitor either. So, why the fight, and how? It's all about AI. Google and Microsoft took a similar path to AI: closed-up, massive systems you can use but can't own. They splurged millions on AI and want their share. But Meta's changed the game. They're pouring millions into AI and giving it all away for free. Yep, their best model LLama is open source. The latest release, LLama3, outshines GPT4, but you don't have to pay for it. What's the deal? Facebook aims to make AI easy, so even small companies on tight budgets can grab their pre-made models and research. The goal? Make Google & Microsoft old news. AI's the next big thing, and Google's feeling the pressure. Its only chance is to master AI like it dominates search. For Microsoft, it's make or break. After investing over $10 billion in OpenAI, they need to get it right! Zuckerberg's shaking things up by making it free. He's relaxed because AI won't shake up his business. People will still hang out on Insta and watch reels. Smart move? Time will tell. AI is still new territory. Let's see if this gamble pays off big or falls flat. Have any thoughts on this? Feel free to share below! #copied

🤖 Artificial Intelligence in Advertising Focus: New Trends and Investments Global information technology giants are rapidly taking over the advertising market with their artificial intelligence (AI)-based products. Investment in the development and promotion of #AI technologies has reached significant sums, reflecting the growing interest and prospects in this field. Brands have spent at least $40 million on advertising AI-based products this year, and momentum is growing every month. According to Digiday, companies developing #AI products spent more than $35 million on advertising in the third quarter of 2023 alone, an impressive 550% year-on-year increase. Approximately 6% of large companies are actively investing in advertising for AI-based products, while the remaining 94% are spending much less on this goal - just $4 million in the first nine months of 2023. 💼 Prominent among the big new players in the advertising market are IBM and Salesforce, which are promoting their WatsonX and Slack GPT products, as well as startups such as cloud communications provider Dialpad. This data suggests that the proliferation and use of artificial intelligence is becoming an integral part of various sectors of business and society. As investment in AI increases, major #IT companies are increasingly focusing on incorporating the technology into their products. Meta CEO, Mark Zuckerberg, said that artificial intelligence will be the biggest area of increased investment. Sundar Pichai, CEO of Alphabet and Google, stated the company's intention to continue working on generative search and experimenting with new ad formats. However, the development and use of artificial intelligence raises questions about security, copyright and data privacy. States have begun to regulate the field in an effort to ensure "safe and trustworthy" AI. Recently, the G7 countries decided to endorse a code of conduct for companies developing AI, which promotes ethical AI practices. ☝️ The findings show that investments in artificial intelligence are paying off and continue to attract the attention of major players and startups. This confirms not only the relevance of AI development, but also its importance for the future of the digital world. ❓ What's your take on this rapid growth in the field of AI? #AI #investing #aianalytics #aiandbusiness

Pichai discusses AI Strategy and Search Innovation on Q1 earnings call: A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search. #digitalmarketing #marketing

ICYMI: Pichai discusses AI Strategy and Search Innovation on Q1 earnings call: A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search. #digitalmarketing #marketing

Just in:📢📢 Google cofounder Sergey Brin admitted that Google "definitely messed up" with the Gemini image generation, attributing the flaws to inadequate testing. Despite the setback, Brin emphasized his excitement for the advancements in AI, reaffirming his commitment to exploring the potential of artificial general intelligence (AGI). Please follow merklepal for more tech updates #ai #artificialintelligence #agi #artificialintelligenceforbusiness #geminiai #google #linkedin #tech #technews #aicommunity

There is something every marketer should be worried about with AI. All major platforms like Meta, Google, and Microsoft are leveraging AI. Especially for their big money maker… ads. According to Bloomberg News, companies using Meta’s AI technology saw an increase in their return on ad spend by 32%. And Google has Performance Max. According to them, advertisers who use it on average see an increase in their return on ad spend by 18%. But here’s what you need to know from someone who actually uses these products. They are big black boxes… They are placing your ads in places that don’t always make sense and showing them to people who aren’t always your ideal customers. Which helps the platforms fill their inventory and make more money. But that also can cause you to get a lower ROI. When Merkle turned on Performance Max for all their clients, they saw a decrease in performance. But it was because of what Performance Max considers a good conversion versus what we consider a good conversion. With, some tweaks we were able to make Performance Max outperform the alternative of not using it. But if companies just leverage AI blindly, our data is showing that many companies are losing money. It’s going backwards… It doesn’t mean AI is bad, it just means you can’t blindly trust it. Because is AI optimizing for your goals? Or the platforms goals? Or both? By having a human element in the loop you can use AI to your advantage. Moral of the story, don’t just turn it on and trust it blindy. #bea1stgenentrepreneur #fazilazmaan #ai #linkedin #marketers

✨ Google CEO Sundar Pichai is confident that the Search Generative Experience (SGE) won't harm Google's business model. Despite concerns, Pichai believes AI-powered answers will continue to direct users to websites. The core goal remains providing the best information and ads. Pichai expresses confidence in evolving search and applying generative AI effectively. Read more in the interview. #Google #SearchEvolution 💬 Google CEO Sundar Pichai is confident that the Search Generative Experience (SGE) will not disrupt Google's Search business model. The company is focused on ensuring users are connected with web content. Pichai stated that AI-generated answers will still be supported by a set of websites and that ads will continue to be integrated into the search experience. Google aims to help users find the best information online while applying AI technology. Pichai believes that their early testing shows that they will succeed in this transition.

🤖 #AI and technology are evolving rapidly, and Google is a major player in this space. If you want to stay ahead of the curve and ensure your strategies are effective against your competitors, you need to be updated on the latest innovations. Intero Digital highlights three features from Google that you can adopt to ensure long-term success and remain digitally relevant:

Artificial Intelligence (AI) is indeed good news for most of us, especially in the media and entertainment industry. After spending three days at SXSW listening to great brand marketers invited by Brand Innovators, I have come to firmly believe in how AI is poised to positively transform the economy, benefiting all of us. Brooks Powell's reminder about how Apple's launch of iOS 14.5 disrupted Meta targeting. Direct-to-consumer (DTC) brands and newer brands without significant brick-and-mortar presence suffered stagnation or even revenue decline post-change. It's not that the business opportunity disappeared; rather, the tools to capitalize on it were intentionally negatively affected, causing a regression for categories that were flourishing and could potentially thrive again with newer solutions. There are numerous underlying opportunities yet to be addressed due to a lack of adequate solutions. This discussion on untapped opportunities brought to mind my first professional year at Mediametrie in 1995 when slides were printed on transparent film and outsourced to agencies. With PowerPoint becoming part of the Microsoft suite, it became evident that self-sufficiency in creating presentations was advantageous. This DIY transition didn't eliminate third-party agencies but prompted them to offer superior services. Consequently, millions of workers worldwide have been able to articulate and present their ideas independently, contributing to the acceleration of the economy over the past 30 years. Extending this logic to AI, millions of advertisers stand to benefit from better solutions they previously considered out of reach. This is why companies like Meta, Google and now Amazon excel—they've made it easier for millions of small and medium businesses (SMBs) to thrive over the last 20 years. As SMBs adapt to AI, they will require employees or partners with new skills, similar to the shift witnessed with Microsoft PowerPoint three decades ago. Concurrently, large advertisers will continue to utilize professional services to differentiate themselves. These high-end professionals will elevate their game, generating sophisticated ideas surpassing those of less-resourced teams, including on the intellectual property (IP) side. My belief is that overcoming the current inefficiencies in our industry, even partially, will usher in an era of increased employment, not less. I am ready to bet on it!