Justin Fredericks’ Post

The premise of Art House is the promise of augmented reality: The future canvas for storytelling, enabling digital overlays contextual to our physical environments. Since our founding, we've shared this vision with great company: “I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.” - Tim Cook “Once we have really good, mature AR glasses, we won't even necessarily need other kinds of screens anymore... Things like TVs, tablets, all these things could just be digital holograms.” - Mark Zuckerberg

The promise of augmented reality is as straightforward as it is complex. To augment our reality. Excited to showcase & share the latest Art House technology that will fulfill this promise, both for our brand partners & for the entire field of AR.

Some of my observations at last week's Cannes Lions International Festival of Creativity, including a key trend that forecasts a bright future for augmented reality: Experience is (the new) King With some well deserved recognition for campaigns from the following brands & agencies: The HEINEKEN Company & LePub The Coca-Cola Company & VML Dove & Edelman BMW Group & Serviceplan Group Mondelēz International Bandai Namco Entertainment America Inc. & Saatchi & Saatchi Anheuser-Busch & DDB INTERBEV & Ogilvy Kraft Heinz & Rethink IKEA & Ogilvy Rip Curl & VML

Meet us in Cannes & view our AR partnership with NBC Universal!