Jump 450’s Post

This was a special project for many reasons, but ultimately it became one of the biggest learning moments of my career so far. Being our first "go out and get it" moment as a business, we admittedly faced some challenges but walked away with a campaign that feels like we spent a week on set rather than a single day. Knowing everything about the lead-up makes this project feel like a massive win, and it has the visuals and creativity to speak for itself. And before you say anything: I already get it, most algorithms and platforms don't like what you're seeing in this video. Here's the thing, we worked with the brand to come up with something that stepped outside the norms and showed consumption. We always work with you to fit your strategy and current regulations. When you watch these, let me know what you think of the campaign, and then reach out to get your next project going! #socialmedia #campaign #cofounder #producer #heyconcentrated

We're rounding out our #ClientSpotlight series with one of the latest and greatest - our work with Teds Budz Distribution Co. Rooted in genuine genetics from grassroots cultivators, Teds Budz has established themselves as pioneers of the exotic cannabis realm. Their philosophy is simple - they won't distribute anything they wouldn't personally enjoy. As a family-run, black-owned enterprise, their commitment to quality shines through every small-batch, high-quality flower they offer. When tasked with introducing their newest strain, 'Zuckas,' we knew this project demanded an inventive approach. We aimed to fuse Teds Budz's unique brand identity of offbeat comedy with our own creative vision. Drawing inspiration from the strain's candy-centric theme, we played on the classic candy commercial question, but with a cannabis spin: "How many hits does it take to get to the center of a bag of Zuckas?" The campaign, steered by the quirky "Professor Budz," unfolds in three distinct parts: Part One: "Joints vs Blunts" Part Two: "Bowls vs Bongs" Part Three: "Vapes vs Dabs" (featuring cameos from some of our favorite brands, PAX & Puffco!) Embracing the digital era, each segment was crafted in a vertical video format, tailoring it to platforms like TikTok and Instagram Reels. This strategy ensured we resonated with the modern, tech-savvy audience. For an immersive in-shop experience, we provided Teds Budz's dispensary partners with a horizontal TV edit, enriching the shopping experience for every customer. Embark on this whimsical journey with Teds Budz and get a taste of our innovative storytelling. Explore the Teds Budz ‘Zuckas’ campaign: https://lnkd.in/gSvTsyyy To cannabis brands seeking creativity that stands out, we've got you. Elevate your content. Get Concentrated. 🌐 https://lnkd.in/gJxYJhXc 📱 https://lnkd.in/gNW7vJGz 🐦 https://lnkd.in/gEqiXExg 📖 https://lnkd.in/grjipeEP #ConcentratedProductions #CannabisIndustry #VideoProduction #HeyConcentrated #TedsBudz #DontBeAZucka

AMA calls for new marketing guidelines for toddler milk Read more: 👇👇 https://buff.ly/4f6SPRi Australian Medical Association #foodprocessing #food #foodindustry #foodtechnology #foodtech #foodtechnologist #foodprocessingequipment #foodproduction #foodmanufacturing #foodprocessing

Just like every strain has its own unique story, so does your cannabis brand. The only question is: 👇 Are you telling that story in a way that truly resonates? 🌱 Storytelling is not just a tool; it’s the backbone of unforgettable marketing. It transforms mere transactions into experiences, and shoppers into loyal fans. And in the cannabis industry, where the competition is as diverse as the strains themselves: Emotional connections cut through the noise, building trust and loyalty. This is where your brand can shine! ⭐️ But here’s the kicker: effective storytelling in cannabis marketing goes beyond just recounting facts. It’s about crafting messages that speak directly to the desires and needs of your audience 💚 making your brand not just seen, but deeply felt. It’s about painting a picture so vivid, so enticing, that your audience can’t help but want to be part of the story you’re telling. So, ask yourself: ➡️ Are your marketing efforts telling a story that’s as compelling as the strains you offer? Or are you just listing benefits? If you’re ready to make your products the stars of their own compelling story that captivates your audience and drives them to take action… Message Us “🔥” to learn more. #cananbisbusiness #cannabismarketing #cannabisindustry #dispensary #hemp #cannabinoids #cannabisretail #terpenes #cannabiz #cannabisbranding

REGISTER NOW FOR TOMORROW! tec5USA is hosting a webinar, titled “Scientific Process Control for Your Petfood Operations: How to Make More Money & Improve Product Consistency.”. The webinar is tomorrow, Thursday, December 14th at 2:00 pm Eastern. Click here to register: https://lnkd.in/ecTT4FZJ   Join us for an informative webinar on “Scientific Process Control for Your Petfood Operations: How to Make More Money & Improve Product Consistency.” This webinar is designed to provide industry professionals, pet food manufacturers, and quality control experts with valuable insights and practical guidance on effectively implementing process control strategies to enhance production efficiency and product consistency simultaneously. Process control is essential in the pet food industry to ensure consistent product quality, safety, and regulatory compliance. From sorting incoming raw material, mixing ratios, optimized cooking and drying, and finally final product analysis will be highlighted to save money and increase your output. This webinar will explore four key learning points that are critical for successful process control implementation: NIR theory for petfood analysis, online spectroscopy means laboratory data without the lab, multiple NIR measurement/CCP in petfood production, and strategies for using data analytics for feedback loops. We will discuss a roadmap to implement online NIR spectrometers into your production chain top optimize yield and product consistency. In this webinar, Nathan Stebbins, an analytical food chemist and application scientist, tec5USA, will provide insight into scientific process control to improve petfood operations using online near infrared (NIR) spectroscopy for real-time quantification of protein, moisture, fat, fiber, ash, and more. #tec5usa #inlineprocessspectrometers #spectroscopy #manufacturing #engineering #scienceandenvironment #oem #solutions #analysis #nir #raman #nynomicgroup #petfood #webinar

Adding value to others is the surest way to add to our own lives. A rule I aim to live by. I first met Corrine, a registered Dietician, earlier in the year. Since then, we've had lots of conversations and collaborations about what the future of our industry looks like. This time, we talked about #FoodandDrink, #Entrepenuership, #Innovation and careers. You can read our conversation below.

Holy smokes. Our Devil's Lettuce campaign was featured on Adweek! To be recognized by such an esteemed publication in the creative/brand/marketing space is definitely a 'win' I'm going to remember. Last year, when we started our 2023 planning, I created a rough outline for an October release featuring "Devils' Lettuce". It was just a seed of an idea (with a few clever ads that we may run in the future), but eventually grew to be something much bigger. From the product name, packaging, artwork, merch, pricing strategy, website, video trailer to the playlist... I wanted this to be as immersive as possible while being mindful of our constraints as a small, scrappy team. This feature goes over lessons learned from creating a campaign that not only has a distinct point of view with story-telling at the heart of it, but intentionally prioritizes our #team and most loyal #customers through it all. #cannabis #cannabismarketing #marketing #branding #advertising #design #cannabisretail #cannabisculture #retail #cannabisbusiness

The secret to building trust and creating life time value: Testimonials and referrals. No ad, website, badge, or certification gives someone the trust to use your products as much as a recommendation from a friend or testimonials online. The picture below is real evidence of a farmer’s corn crop growth on the ViviGro Sustainable Solutions Ltd plant nutrition program. Gather testimonials in photos, videos, written form, or even ask your customers to share with their friends. That’s how you’ll build trust and brandy loyalty. Someone who does a super good job at this in the CPG space is Zuly O.. She always makes a great effort to capture video testimonials at her demos and events. 💡Pro tip: video testimonials are the most effective way to build that trust with your consumers vs photo or written. #cpg #marketing #testimonials

Can't think of new angles to scale your ad account? Try this new creative ideation method: 1) Choose the offer you want to push For the sake of this example let’s use PetLabCo’s Probiotic Support Chews. 2) Identify 3 audiences Now come up with 3 DIFFERENT audiences that would buy the product. For example: - Pet owners that have new pups - Pet owners that are conservative about ingredients - Pet owners that only buy vet-recommended products 3) Come up with 2 angles Now think about 2 angles that appeal to EACH audience: Audience 1 (New owners) - Do this to prevent gut bacteria in your dog - Make your pup grow healthy Audience 2 (Conservative owners) - Locally sourced ingredients - Formulated by experts in the USA Audience 3 (Vets) - The number # 1 supplement recommended by vets - Whitelisting You now have 6 campaign concepts: PSC → New owners → Prevent Bacteria PSC → New owners → Grow Healthy PSC → Conservative owners → Locally Sourced PSC → Conservative owners → USA formulated PSC → Vets → Number # 1 Supplement PSC → Vets → Whitelisting Now you can repeat the process with a new offer. Or you can double down on ONE audience and think about new angles/offers they would value. Yes, you can also start with your audience first to pick an offer and angle that resonate with them. But it’s also good to start with the highest margin offer and then figure out who it is for. This is helpful if you have different inventory levels or you need to sell a specific thing. -- Hope you found this valuable. If you’re a brand spending $100k+ wanting to scale with performance creatives, get in touch. P.s. want more actionable strategies? Subscribe to my list and get a FREE SOP 👉 https://lnkd.in/eBjAuwiK

Toenail fungus may not be the first thing that comes to mind when people think of a “high interest” category.     But our team knew we could be inventive with Advantice Health’s foot care brand Kerasal, which visibly improves the appearance of fungus-damaged toenails.    With the help of Fresh Branding Group's attention-grabbing “Talking Toes” campaign, consumers understood and responded to the key brand message: See a visible difference in 2 days.   So did the judges at creative competitions. In fact, Kerasal TV executions have been winners of 4 gold Telly Awards over the last 4 years.   We had a lot of fun creating this commercial. And we think you will have fun watching it. #advertising #strategy #talkingtoes